{"title":"Amika Hair Masks","description":"\u003ch2\u003eGive your hair a proper reset.\u003c\/h2\u003e\n\u003cp\u003eA good hair mask isn't a luxury — it's maintenance. If you colour, bleach, heat-style, or even just live with hard water, your hair is losing protein and moisture every single week. A weekly mask is how you get it back.\u003c\/p\u003e\n\u003cp\u003eAmika's mask range is one of the most targeted in the industry. Whether you need \u003cstrong\u003ebond repair\u003c\/strong\u003e (The Kure), \u003cstrong\u003eintense hydration\u003c\/strong\u003e (Soulfood), or \u003cstrong\u003etoning treatment\u003c\/strong\u003e for brassy blondes (Bust Your Brass), there's a specific formula built for your exact concern. No guessing, no wasting product on the wrong formula.\u003c\/p\u003e\n\u003cp\u003eNot sure which to choose? Damaged, bleached, or broken hair → The Kure. Dry and thirsty → Soulfood. Blonde, silver, or grey with warm tones → Bust Your Brass. Use once a week in place of conditioner for results you'll actually feel.\u003c\/p\u003e","products":[{"product_id":"amika-normcore-signature-shampoo-copy","title":"Amika Soulfood Nourishing Mask | Deep Weekly Softness + Moisture","description":"\u003cp\u003e\u003cstrong\u003eA weekly nourishing mask that delivers deeper softness and moisture than a rinse-out conditioner — leaving hair noticeably smoother, shinier, and more manageable without weighing it down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eAmika Soulfood Nourishing Mask is the weekly treatment step that takes the everyday routine further. Where a regular conditioner coats and softens, Soulfood penetrates more deeply — delivering nourishment that stays with the hair through the week and noticeably improves texture, shine, and manageability with regular use. Sea buckthorn, grape seed oil, and vitamin E work together without the heavy, coating feeling that some deeper masks leave behind.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eSoulfood is the most universally useful mask in the Amika range — it works across almost every hair type that isn't specifically damaged or repair-focused. We carry it because it's a reliable, honest product that clients buy once, use once, and come back for.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSea Buckthorn:\u003c\/strong\u003e Vitamin-rich botanical oil that conditions and softens while improving hair's natural shine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGrape Seed Oil:\u003c\/strong\u003e Lightweight conditioning oil that absorbs quickly without heaviness or buildup.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e Antioxidant protection that supports hair health and adds shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eUse it once a week in place of conditioner. Apply to freshly shampooed, towel-blotted hair — squeeze out excess water first so the mask can penetrate rather than dilute. Leave 3–5 minutes minimum; up to 10 for very dry hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, squeeze excess water from hair.\u003c\/li\u003e\n  \u003cli\u003eApply from mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave 3–10 minutes depending on hair condition.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly. Style as usual.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"100 ml","offer_id":46101303525604,"sku":"PP802032","price":29.0,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":46101303558372,"sku":"PP800021","price":52.0,"currency_code":"CAD","in_stock":true},{"title":"500 ml","offer_id":46101303591140,"sku":"PP802033","price":70.55,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/soulfood_nourishing_mask_100ml.png?v=1740569542"},{"product_id":"amika-blockade-heat-defense-serum-copy-1","title":"Amika Flash Instant Shine Mask | Quick Gloss Treatment","description":"\u003cp\u003e\u003cstrong\u003eA 60-second shine mask that delivers instant gloss between washes — for hair that needs a quick brightness reset without committing to a full treatment session.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eFlash Instant Shine Mask is exactly what it says. Apply after shampooing, leave 60 seconds, rinse — and walk out with noticeably glossier hair. It's not a deep conditioning treatment; it's a surface-focused gloss boost that works fast. The light-reflecting agents fill and smooth the cuticle in one minute, delivering the kind of high-gloss finish that usually requires a gloss service. Ideal before an event, or any time hair looks dull and needs an immediate lift. Can also be left on longer for a more intensive result.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eAmika was founded in Brooklyn in 2007 and is B-Corp certified, vegan, and cruelty-free. We carry it because our clients ask for it by name — and because it earns its place on performance. The brand has a fun, young energy and a more accessible price point than our core professional lines, without sacrificing results. Perk Up is the dry shampoo we recommend more than any other. The treatment masks — Soulfood, Hydro Rush, The Kure Intense — consistently over-deliver. B-Corp certification aligns with the values we hold as a team and as parents.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eInstant Shine Complex:\u003c\/strong\u003e Fast-acting light-reflecting agents that smooth the cuticle and deposit gloss in 60 seconds of contact.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply to towel-blotted hair — the light-reflecting agents concentrate more effectively on damp than saturated hair. 60 seconds on damp hair delivers noticeably more shine than 60 seconds on soaking-wet hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, apply to wet or towel-blotted hair.\u003c\/li\u003e\n  \u003cli\u003eLeave 60 seconds for instant shine, or up to 5 minutes for a deeper gloss treatment.\u003c\/li\u003e\n  \u003cli\u003eRinse. Finish with Top Gloss Spray for maximum effect.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":46107988230372,"sku":"PP075621","price":46.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/flashInstantshinemask200ml.png?v=1740653207"},{"product_id":"amika-soulfood-nourishing-mask-copy-1","title":"Amika The Kure Intense Strength Repair Mask | Deep Bond Repair Treatment","description":"\u003cp\u003e\u003cstrong\u003eThe most intensive repair step in Amika's Kure system — a concentrated bond repair mask for hair that is significantly damaged, brittle, or compromised from bleach, colour, heat, or chemical processing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Kure Intense Mask is the weekly deep repair session. More concentrated than the Multi-Task Treatment, it's designed for hair that needs the most intensive repair available in the range — the kind of damage that accumulates from repeated bleach, overlapping colour, or sustained heat styling without protection. Apply after shampooing, leave 5–20 minutes (the longer, the deeper the repair), rinse. The bond actives are working throughout contact time and the concentrated formula delivers more active bond-building per application than the daily system products.\u003c\/p\u003e\n\u003cp\u003eThis is one of the masks we recommend most enthusiastically at Moda. The results on genuinely damaged hair are visible within a few consistent uses.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eThe Kure Intense Mask is one of the Amika products that consistently over-delivers. We reach for it when a client's hair is in a real state of damage and they want a home routine that actually addresses it. It's the standout repair product in the range.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConcentrated Bond Repair Complex:\u003c\/strong\u003e A higher-density bond repair formula that delivers more active bond building per application than the daily system products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply to towel-blotted, damp hair (not soaking wet) and cover with a shower cap for the full contact time. Heat from the cap accelerates bond repair penetration. 10 minutes under a cap outperforms 20 minutes without one.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, apply to towel-blotted damp hair mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave 5–20 minutes depending on damage level.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly. Style as usual.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"100 ml","offer_id":46108017459428,"sku":"PP078663","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":46108017492196,"sku":"PP078654","price":64.0,"currency_code":"CAD","in_stock":true},{"title":"500 ml","offer_id":46108017524964,"sku":"PP078655","price":79.05,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/thekureintensebondrepairmask100ml.png?v=1740655061"},{"product_id":"amika-flash-instant-shine-mask-copy-2","title":"Amika Bust Your Brass Toning + Strength Repair Mask | Blonde Brightening","description":"\u003cp\u003e\u003cstrong\u003eA deep toning and bond repair mask for blonde, highlighted, and grey hair — more concentrated toning and more intensive repair than the shampoo and conditioner combined in one weekly treatment.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Bust Your Brass Mask is the weekly intensive in the blonde toning and repair system. More purple pigment than the shampoo or conditioner means more aggressive toning in a single session — ideal when brassiness has built up between appointments or for hair that goes warm quickly. The concentrated bond repair actives deliver the deepest structural repair in the range, addressing the brittleness and breakage that heavy lightening causes. Apply to towel-blotted damp hair and leave 5–15 minutes for the result — the longer you leave it, the more toning and repair deposits.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eAmika was founded in Brooklyn in 2007 and is B-Corp certified, vegan, and cruelty-free. We carry it because our clients ask for it by name — and because it earns its place on performance. The brand has a fun, young energy and a more accessible price point than our core professional lines, without sacrificing results. Perk Up is the dry shampoo we recommend more than any other. The treatment masks — Soulfood, Hydro Rush, The Kure Intense — consistently over-deliver. B-Corp certification aligns with the values we hold as a team and as parents.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConcentrated Purple Pigment:\u003c\/strong\u003e More toning power per application than the shampoo or conditioner for a visibly brighter, cooler blonde in one session.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConcentrated Bond Repair Complex:\u003c\/strong\u003e The deepest repair step in the Bust Your Brass range for bleached and lightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply to towel-blotted hair — wet hair dilutes the purple pigment and reduces toning impact. Squeeze out excess water first, then apply and time. The difference in toning result between soaking wet and damp hair is significant.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, apply to towel-blotted damp hair mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave 5–15 minutes depending on brassiness and desired tone.\u003c\/li\u003e\n  \u003cli\u003eRinse. Use weekly or as needed.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":46108097282276,"sku":"PP077587","price":54.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/bustyourbrassintenserepairmask250ml.png?v=1745506061"},{"product_id":"amika-bust-your-brass-intense-repair-mask-copy","title":"Amika Hydro Rush Intense Moisture Mask | Deep Hydration Treatment","description":"\u003cp\u003e\u003cstrong\u003eA weekly deep hydration mask for dry, coarse, or moisture-depleted hair — the most intensive moisture treatment in the Hydro Rush range.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eHydro Rush Mask is the weekly intensive for hair that needs more hydration than daily conditioning can deliver. A higher concentration of hyaluronic acid and conditioning actives penetrates more deeply with extended contact time, delivering moisture that lasts meaningfully longer than a rinse-out conditioner. For dry, coarse, or chemically processed hair that needs a real reset once a week, this is the Amika mask we reach for. Apply under a shower cap with warmth for maximum penetration — heat accelerates the hyaluronic acid's absorption significantly.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eThe Hydro Rush Mask is one of the treatments we recommend most at Moda for genuinely dry hair. It is one of those masks that clients notice immediately on first use — hair that felt consistently rough and rough-to-the-touch comes out feeling actually different. Amika was founded in Brooklyn in 2007 and is B-Corp certified, vegan, and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConcentrated Hyaluronic Acid:\u003c\/strong\u003e Higher-density humectant complex that draws deep moisture into the hair shaft with extended contact time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIntensive Conditioning Complex:\u003c\/strong\u003e Rich emollients that smooth and seal the hair cuticle for lasting softness and frizz reduction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply to towel-blotted hair, cover with a shower cap, and add warmth. Heat accelerates hyaluronic acid penetration significantly — 10 minutes with warmth outperforms 20 minutes without.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, apply to towel-blotted damp hair mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave 5–20 minutes. Rinse.\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed alongside the daily Hydro Rush system.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"100 ml","offer_id":47361015709924,"sku":null,"price":24.0,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":46111091556580,"sku":"PP802077","price":64.0,"currency_code":"CAD","in_stock":true},{"title":"500 ml","offer_id":46111091589348,"sku":"PP081560","price":79.05,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/hydrorushintensemoisturemask200ml.png?v=1740740887"},{"product_id":"amika-soulstruck-flexible-hold-hair-spray","title":"Amika Soulstruck Nourishing Dry Hair Mask | No-Rinse Softness + Refresh","description":"\u003cp\u003e\u003cstrong\u003eAn aerosol leave-in dry hair mask that clinically delivers 6x softer, 6x more moisturised, and 3.5x stronger hair in a single spray — no rinse, no water, no wash day required.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eSoulstruck is not a styling product. It is a mask — the same category as Soulfood, but designed for the days between washes rather than the shower. The distinction matters because what dry hair needs mid-week is not styling product layered on top of yesterday's routine. It needs a genuine conditioning treatment that absorbs into the hair fibre and delivers softness, moisture, and strength from inside the shaft. Soulstruck does that in aerosol format on dry hair, with no water, no rinse, and no rewetting.\u003c\/p\u003e\n\u003cp\u003eThe clinical numbers are specific and verified by amika: 6x softer hair instantly, 6x more moisturised hair, 3.5x stronger hair. These are not marketing claims — they are the result of a formula built around Vegan Silk Protein (inspired by the structural properties of spider silk) and amika's signature Sea Buckthorn, which restores lipids to the hair fibre to increase shine, manageability, softness, and strength. Every amika formula contains Sea Buckthorn — it is the house ingredient that runs through the full range and is the reason amika products feel distinctively different from conventional hair care.\u003c\/p\u003e\n\u003cp\u003eB-Corp certified. Vegan and cruelty-free. Colour-safe. Paraben-free, phthalate-free, SLS\/SLES-free, mineral oil-free. Available in 200ml and 95ml travel size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote: Soulstruck is a pressurised aerosol canister. Store below 49°C, away from heat sources and open flame. Keep out of reach of children.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan Silk Protein (Polypeptide-168 + Oligopeptide-178):\u003c\/strong\u003e Inspired by the delicate strength and silkiness of a spider's web — reinforces the hair strand from inside to deliver softness that is as weightless as it is strong. The biomimetic silk structure fills micro-gaps in the hair fibre without coating or weighing it down.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSea Buckthorn (Hippophae Rhamnoides):\u003c\/strong\u003e amika's signature superfruit, in every formula. Restores lipids in the hair to increase shine, manageability, softness, and strength. Rich in Omega-3, -6, -7, and -9 fatty acids and antioxidant vitamins.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMurumuru Seed Butter (Astrocaryum Murumuru):\u003c\/strong\u003e A deeply conditioning tropical butter that delivers moisture to the hair fibre without residue or greasiness — key to the no-buildup dry application.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil, Avocado Oil, Sunflower Seed Oil:\u003c\/strong\u003e A trio of lightweight, fast-absorbing plant oils that nourish and condition the hair fibre without heaviness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFruit Extract Complex (Persimmon, Banana, Pineapple, Cocoa):\u003c\/strong\u003e Antioxidant-rich botanical blend that protects the hair fibre from environmental stress and supports long-term hair health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003ePair Soulstruck with Perk Up Dry Shampoo for the complete between-wash refresh — Perk Up at the roots to absorb oil and add volume, Soulstruck at mid-lengths and ends to restore softness and nourishment. The full head feels looked-after without a single drop of water. Shake the can well before spraying, hold 8 inches (20cm) from dry hair, and let it dry down before brushing through. For clients with extensions or protective styles, Soulstruck is safe to use directly on the extensions themselves to maintain softness and prevent dryness between appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eShake well.\u003c\/li\u003e\n  \u003cli\u003eHold the can 8 inches (20cm) away from dry hair.\u003c\/li\u003e\n  \u003cli\u003eSpray onto mid-lengths and ends — or directly onto extensions and protective styles.\u003c\/li\u003e\n  \u003cli\u003eAllow to dry down. Do not rinse.\u003c\/li\u003e\n  \u003cli\u003eBrush or smooth through hair as needed.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47903708086500,"sku":"PP925462","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Untitleddesign_5886a072-b8cb-456d-8205-15eb9a2a6e9f.png?v=1770995380"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/collections\/amika_logo.png?v=1779908421","url":"https:\/\/www.modasalon.ca\/collections\/amika-hair-masks.oembed","provider":"Moda Salon","version":"1.0","type":"link"}