{"title":"Amika Normcore","description":null,"products":[{"product_id":"amika-normcore-signature-shampoo","title":"Amika Normcore Signature Shampoo | Everyday Softness + Nourishment","description":"\u003cp\u003e\u003cstrong\u003eA gentle everyday shampoo that cleanses without stripping — leaving hair soft, nourished, and manageable wash after wash without buildup or weight.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eAmika Normcore is the everyday baseline. A sulphate-free cleanse that removes dirt and oil without stripping the moisture your hair actually needs. The formula uses sea buckthorn, a vitamin-rich botanical that conditions while it cleanses, leaving hair noticeably softer than a plain sulphate-free shampoo typically would.\u003c\/p\u003e\n\u003cp\u003eAmika launched in Brooklyn in 2007 and built their range around the idea that haircare should work for everyone — all hair types, all textures, inclusive formulas. Normcore is the most universal expression of that: a shampoo that genuinely suits most hair without requiring you to think too hard about it. Colour-safe, sulphate-free, vegan, B-Corp certified.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eOur clients ask for Amika by name. Normcore in particular gets requested regularly — it's one of those formulas people find and stick with. It's a reliable, well-formulated everyday shampoo that does exactly what it says. We carry it because you want it, and because it's genuinely a good product.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSea Buckthorn:\u003c\/strong\u003e A vitamin-rich oil that conditions hair during cleansing, softening the hair surface and improving manageability without adding weight.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSulphate-Free Cleansing Base:\u003c\/strong\u003e Removes buildup and oil without the harsh stripping effect of traditional sulphates — safe for colour-treated hair and gentle on the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eNormcore works best when you let it sit for 30–60 seconds before rinsing. The sea buckthorn needs a moment to do its conditioning work. It's a small habit that makes a noticeable difference in how soft the hair feels post-rinse.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair and lather through scalp and lengths.\u003c\/li\u003e\n  \u003cli\u003eLeave for 30–60 seconds, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with Amika Normcore Conditioner or your chosen treatment.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"275 ml","offer_id":46093874102500,"sku":"PP079708","price":33.15,"currency_code":"CAD","in_stock":true},{"title":"500 ml","offer_id":46093874135268,"sku":"PP079378","price":58.0,"currency_code":"CAD","in_stock":false},{"title":"1000 ml","offer_id":46093874168036,"sku":"PP802018","price":83.3,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/normcore-_250_ml.png?v=1740323813"},{"product_id":"amika-normcore-signature-conditioner","title":"Amika Normcore Signature Conditioner | Everyday Softness + Nourishment","description":"\u003cp\u003e\u003cstrong\u003eThe everyday conditioner that pairs with Normcore Shampoo — soft, lightweight nourishment that detangles and smooths without weighing fine or medium hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eAmika Normcore Conditioner completes the everyday routine. Sea buckthorn conditions from within rather than just coating the surface — hair detangles easily, feels genuinely soft, and doesn't turn limp by the end of the day. Light enough for fine hair, nourishing enough for medium hair, reliable enough for every wash.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eBecause clients ask for it. Normcore is one of those systems people commit to — they find the shampoo, pair it with the conditioner, and stop looking. We stock it because it works and because people want it here.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSea Buckthorn:\u003c\/strong\u003e Vitamin-rich botanical that conditions from within the hair shaft, improving softness, manageability, and shine without weight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eConcentrate on mid-lengths to ends. For very fine hair, keep it off the roots — the sea buckthorn is conditioning enough that a little goes a long way near the scalp.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, wet hair from mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave for 1–2 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and style as usual.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"275 ml","offer_id":46100445036772,"sku":"PP079709","price":33.15,"currency_code":"CAD","in_stock":true},{"title":"500 ml","offer_id":46100445069540,"sku":"PP079379","price":58.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":46100445102308,"sku":"PP802028","price":83.3,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/normcore_conditioner_275.png?v=1740569144"},{"product_id":"amika-soulfood-nourishing-mask","title":"Amika Soulfood Nourishing Mask | Deep Weekly Softness + Moisture","description":"\u003cp\u003e\u003cstrong\u003eA weekly nourishing mask that delivers deeper softness and moisture than a rinse-out conditioner — leaving hair noticeably smoother, shinier, and more manageable without weighing it down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eAmika Soulfood Nourishing Mask is the weekly treatment step that takes the everyday routine further. Where a regular conditioner coats and softens, Soulfood penetrates more deeply — delivering nourishment that stays with the hair through the week and noticeably improves texture, shine, and manageability with regular use. Sea buckthorn, grape seed oil, and vitamin E work together without the heavy, coating feeling that some deeper masks leave behind.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eSoulfood is the most universally useful mask in the Amika range — it works across almost every hair type that isn't specifically damaged or repair-focused. We carry it because it's a reliable, honest product that clients buy once, use once, and come back for.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSea Buckthorn:\u003c\/strong\u003e Vitamin-rich botanical oil that conditions and softens while improving hair's natural shine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGrape Seed Oil:\u003c\/strong\u003e Lightweight conditioning oil that absorbs quickly without heaviness or buildup.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e Antioxidant protection that supports hair health and adds shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eUse it once a week in place of conditioner. Apply to freshly shampooed, towel-blotted hair — squeeze out excess water first so the mask can penetrate rather than dilute. Leave 3–5 minutes minimum; up to 10 for very dry hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, squeeze excess water from hair.\u003c\/li\u003e\n  \u003cli\u003eApply from mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave 3–10 minutes depending on hair condition.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly. Style as usual.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"100 ml","offer_id":46101303525604,"sku":"PP802032","price":29.0,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":46101303558372,"sku":"PP800021","price":52.0,"currency_code":"CAD","in_stock":true},{"title":"500 ml","offer_id":46101303591140,"sku":"PP802033","price":70.55,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/soulfood_nourishing_mask_100ml.png?v=1740569542"},{"product_id":"amika-normcore-signature-shampoo-conditioner-1000ml-duo","title":"Amika Normcore 1000ml Duo | Signature Shampoo + Conditioner","description":"\u003cp\u003e\u003cstrong\u003eThe complete Normcore everyday routine in litre size — Amika's most popular shampoo and conditioner paired together at the best value per wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003ca href=\"\/products\/amika-normcore-signature-shampoo\"\u003eAmika Normcore Signature Shampoo\u003c\/a\u003e — 1000ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003ca href=\"\/products\/amika-normcore-signature-conditioner\"\u003eAmika Normcore Signature Conditioner\u003c\/a\u003e — 1000ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eNormcore is one of the most-requested Amika products we carry. Clients find it, pair it, and stay on it. The sea buckthorn in both formulas does the same conditioning work — through the cleanse and through the condition — and the combined result is noticeably more cohesive than using the shampoo with a different conditioner. The litre duo is what we would suggest to anyone who is already a Normcore user: better value, fewer reorders, same result.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eAmika was founded in Brooklyn in 2007 and is B-Corp certified, vegan, and cruelty-free. We carry it because our clients ask for it by name — and because it earns its place on performance. The brand has a fun, young energy and a more accessible price point than our core professional lines, without sacrificing results.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSea Buckthorn (both products):\u003c\/strong\u003e Vitamin-rich botanical that conditions during cleansing and from within the hair shaft — soft, nourished hair without weight, working through both steps of the routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eShampoo: Apply to wet hair, lather, leave 30–60 seconds, rinse.\u003c\/li\u003e\n  \u003cli\u003eConditioner: Apply mid-lengths to ends, leave 1–2 minutes, rinse.\u003c\/li\u003e\n  \u003cli\u003eStyle as usual.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"NO PUMP","offer_id":46693736415460,"sku":"normcoreduo-1","price":156.8,"currency_code":"CAD","in_stock":false},{"title":"WITH PUMPS","offer_id":46693736448228,"sku":"normcoreduo-2","price":165.6,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/normcore_no_pumps.png?v=1756736790"},{"product_id":"amika-soulstruck-flexible-hold-hair-spray","title":"Amika Soulstruck Nourishing Dry Hair Mask | No-Rinse Softness + Refresh","description":"\u003cp\u003e\u003cstrong\u003eAn aerosol leave-in dry hair mask that clinically delivers 6x softer, 6x more moisturised, and 3.5x stronger hair in a single spray — no rinse, no water, no wash day required.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eSoulstruck is not a styling product. It is a mask — the same category as Soulfood, but designed for the days between washes rather than the shower. The distinction matters because what dry hair needs mid-week is not styling product layered on top of yesterday's routine. It needs a genuine conditioning treatment that absorbs into the hair fibre and delivers softness, moisture, and strength from inside the shaft. Soulstruck does that in aerosol format on dry hair, with no water, no rinse, and no rewetting.\u003c\/p\u003e\n\u003cp\u003eThe clinical numbers are specific and verified by amika: 6x softer hair instantly, 6x more moisturised hair, 3.5x stronger hair. These are not marketing claims — they are the result of a formula built around Vegan Silk Protein (inspired by the structural properties of spider silk) and amika's signature Sea Buckthorn, which restores lipids to the hair fibre to increase shine, manageability, softness, and strength. Every amika formula contains Sea Buckthorn — it is the house ingredient that runs through the full range and is the reason amika products feel distinctively different from conventional hair care.\u003c\/p\u003e\n\u003cp\u003eB-Corp certified. Vegan and cruelty-free. Colour-safe. Paraben-free, phthalate-free, SLS\/SLES-free, mineral oil-free. Available in 200ml and 95ml travel size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNote: Soulstruck is a pressurised aerosol canister. Store below 49°C, away from heat sources and open flame. Keep out of reach of children.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan Silk Protein (Polypeptide-168 + Oligopeptide-178):\u003c\/strong\u003e Inspired by the delicate strength and silkiness of a spider's web — reinforces the hair strand from inside to deliver softness that is as weightless as it is strong. The biomimetic silk structure fills micro-gaps in the hair fibre without coating or weighing it down.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSea Buckthorn (Hippophae Rhamnoides):\u003c\/strong\u003e amika's signature superfruit, in every formula. Restores lipids in the hair to increase shine, manageability, softness, and strength. Rich in Omega-3, -6, -7, and -9 fatty acids and antioxidant vitamins.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMurumuru Seed Butter (Astrocaryum Murumuru):\u003c\/strong\u003e A deeply conditioning tropical butter that delivers moisture to the hair fibre without residue or greasiness — key to the no-buildup dry application.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil, Avocado Oil, Sunflower Seed Oil:\u003c\/strong\u003e A trio of lightweight, fast-absorbing plant oils that nourish and condition the hair fibre without heaviness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFruit Extract Complex (Persimmon, Banana, Pineapple, Cocoa):\u003c\/strong\u003e Antioxidant-rich botanical blend that protects the hair fibre from environmental stress and supports long-term hair health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003ePair Soulstruck with Perk Up Dry Shampoo for the complete between-wash refresh — Perk Up at the roots to absorb oil and add volume, Soulstruck at mid-lengths and ends to restore softness and nourishment. The full head feels looked-after without a single drop of water. Shake the can well before spraying, hold 8 inches (20cm) from dry hair, and let it dry down before brushing through. For clients with extensions or protective styles, Soulstruck is safe to use directly on the extensions themselves to maintain softness and prevent dryness between appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eShake well.\u003c\/li\u003e\n  \u003cli\u003eHold the can 8 inches (20cm) away from dry hair.\u003c\/li\u003e\n  \u003cli\u003eSpray onto mid-lengths and ends — or directly onto extensions and protective styles.\u003c\/li\u003e\n  \u003cli\u003eAllow to dry down. Do not rinse.\u003c\/li\u003e\n  \u003cli\u003eBrush or smooth through hair as needed.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47903708086500,"sku":"PP925462","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Untitleddesign_5886a072-b8cb-456d-8205-15eb9a2a6e9f.png?v=1770995380"}],"url":"https:\/\/www.modasalon.ca\/collections\/amika-normcore.oembed","provider":"Moda Salon","version":"1.0","type":"link"}