{"title":"Everyday Haircare Essentials","description":"\u003cp\u003eSalon-loved picks, bestselling favourites, new arrivals, seasonal edits, and the products we would happily recommend from behind the chair.\u003c\/p\u003e\u003cp\u003eCurated by Moda Salon for professional results, easy routines, and beauty that feels polished without the overwhelm.\u003c\/p\u003e","products":[{"product_id":"oi-oil-absolute-beautifying-potion","title":"Davines OI Oil | Roucou Oil Finishing Oil for Shine, Frizz Control and Heat Protection","description":"\u003cp\u003eA multi-purpose Davines Roucou Oil finishing oil for all hair types that seals the cuticle, eliminates frizz, delivers intense mirror-like shine and provides heat protection up to 230°C — used on damp hair as a pre-styler or on dry hair as a finishing polish.\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Most Requested Davines Product at Moda\u003c\/h3\u003e\n\u003cp\u003eOI Oil is the single most requested Davines product at Moda Salon. What makes it different from most hair oils is that it does not feel like an oil once it is in the hair — there is no greasiness, no heaviness and no next-morning residue. What it leaves is a smooth, sealed finish that makes hair look lit from inside. Two to three drops warmed between the palms and worked through damp mid-lengths before blow-drying delivers heat protection and a perfectly smooth blowout. The same amount smoothed through dry hair after styling eliminates flyaways and adds a mirror-like shine that elevates any style.\u003c\/p\u003e\n\u003cp\u003eThe Roucou Oil creates a micro-thin protective lipid film on the hair surface — it reflects light, amplifies shine, seals raised cuticle scales and blocks frizz triggers without accumulation. The warm-up step is the technique detail that separates a perfect application from a heavy one: warming the oil between palms for five seconds before touching the hair emulsifies it and allows it to spread evenly through far more hair with far fewer drops. Heat protection to 230°C. Vegan.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRoucou Oil (Bixa Orellana)\u003c\/strong\u003e — cold-pressed, 100x richer in beta-carotene than carrots. Creates a micro-thin protective lipid film on the hair surface that reflects light, seals raised cuticle scales, amplifies shine and blocks frizz without silicone buildup. Heat protection up to 230°C on damp or dry hair. Dry-finish — no greasiness or residue. Vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eWarm 2–3 drops between both palms for a full five seconds before touching the hair. This emulsifies the oil and allows it to spread evenly through far more hair with far fewer drops. Clients who skip this step use too much and get heaviness. Clients who warm it properly cover their entire head of hair with two to three drops and get a dry, weightless shine finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eDispense 2–3 drops into the palm.\u003c\/li\u003e\n\u003cli\u003eWarm between both palms for five full seconds.\u003c\/li\u003e\n\u003cli\u003eOn damp hair: apply through mid-lengths and ends before blow-drying. Do not rinse out. Heat protection active up to 230°C.\u003c\/li\u003e\n\u003cli\u003eOn dry hair: smooth over the surface to seal flyaways and add finishing shine.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"50 ml","offer_id":46872593760484,"sku":"DV73303","price":31.0,"currency_code":"CAD","in_stock":true},{"title":"135 ml","offer_id":46872593793252,"sku":"DV76001","price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/davines-oi-oil-899082_0b82832a-93f7-4d3e-8bc4-5b04febd98dc.jpg?v=1761185902"},{"product_id":"oi-conditioner","title":"Davines OI Essential Haircare Conditioner | Roucou Oil Conditioner for Softness and Shine on All Hair Types","description":"\u003cp\u003eA rich Davines Roucou Oil conditioner for all hair types that detangles instantly, eliminates frizz and delivers the signature OI velvety softness and shine — the step that most clients describe as the OI experience in a single product.\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: Where the OI Feeling Lives\u003c\/h3\u003e\n\u003cp\u003eIf the shampoo starts the Roucou Oil work, the conditioner is where the result becomes undeniable. The OI Conditioner penetrates the hair fibre during its 3–5 minute processing window and leaves behind a smoothness that persists through the blow-dry, through the day and into the next morning. The beta-carotene lipids seal the cuticle from within — what comes out after rinsing is not just conditioned hair but hair that feels polished, velvety and genuinely soft in a way that is different from standard conditioning.\u003c\/p\u003e\n\u003cp\u003eIt works on every texture but transforms thick, coarse or frizz-prone hair most visibly, where the cuticle-smoothing effect of the Roucou Oil is most dramatic. Fine-hair clients who apply it from mid-lengths down and rinse with cool water consistently get the softness result without flatness. The signature OI fragrance — warm amber, woody vetiver, soft florals — lingers through the blow-dry and into the day. Vegan.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRoucou Oil (Bixa Orellana)\u003c\/strong\u003e — 100x richer in beta-carotene than carrots. Absorbs into the hair cuticle during conditioning to seal the surface, smooth frizz and create a light-reflective finish that holds through heat styling. Works in 3–5 minutes. Always rinse with cool water to seal the cuticle and lock the Roucou Oil in — this single step makes the most visible difference to the OI shine result.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eAlways rinse OI Conditioner with the coldest water you can manage. Cool water snaps the cuticle scales shut, locks the Roucou Oil inside the hair fibre and amplifies the shine result significantly. This is the single most impactful technique detail for the OI routine — the difference between a good result and the mirror-finish result clients come back for.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing, press excess water from hair.\u003c\/li\u003e\n\u003cli\u003eApply from mid-lengths to ends — never at the scalp or root.\u003c\/li\u003e\n\u003cli\u003eLeave on for 3–5 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with the coldest water possible.\u003c\/li\u003e\n\u003cli\u003eFollow with OI All In One Milk on towel-dried hair for the complete OI routine.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"75 ml","offer_id":46872616894692,"sku":"DV73312T","price":22.0,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":43763374031076,"sku":"DV76008","price":63.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":43763374063844,"sku":"DV76009","price":155.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/products\/davines-oi-conditioner-181463.jpg?v=1674524293"},{"product_id":"solu-sea-salt-scrub-cleanser","title":"Davines SOLU Essential Haircare Sea Salt Scrub | Award-Winning Clarifying Scalp Scrub for Buildup and Pollution Removal","description":"\u003ch2\u003eDavines SOLU Sea Salt Scrub\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAn award-winning clarifying Davines scalp scrub for all hair types that deeply purifies the scalp, removes buildup and urban pollutants and adds natural texture and structure — enriched with Regenerative Organic Certified™ Buckwheat Extract and Trapani sea salt for a revitalised, lighter scalp and hair that stays clean for longer.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Scalp Treatment That Does Two Jobs at Once\u003c\/h3\u003e\n\u003cp\u003eMost clarifying products choose between deep-cleaning and texture — either they strip the scalp clean and leave the hair flat and rough, or they add texture at the expense of a thorough cleanse. The SOLU Sea Salt Scrub does both simultaneously. The Trapani sea salt particles physically exfoliate the scalp as the formula cleanses, lifting buildup, pollution particles and dead skin cells at the surface level that a liquid shampoo cannot reach. And because sea salt is inherently texturising, the hair comes out with natural grip, volume and structure — not squeaky-clean flatness.\u003c\/p\u003e\n\u003cp\u003eWe recommend it to clients who use a lot of product, clients with oily or congested scalps that feel weighed down between washes, and clients who want a scalp treatment that doubles as a pre-styling step. The Winner of Best Clarifying Treatment 2020 from Women's Health, it has the antipollution action to back the claim — ex vivo testing confirms it washes away Nickel, Cadmium and Lead from the hair shaft, the same metals that accumulate from daily urban air exposure. The Buckwheat Extract's polysaccharides ensure the deep-clean does not come at the cost of dryness.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRegenerative Organic Certified™ Buckwheat Extract + Trapani Sea Salt\u003c\/strong\u003e — Buckwheat sourced from Mr. Michele Aina's farm in Romentino, Novara, Italy. Contains polysaccharides that lock in moisture and shield hair from dryness and breakage; antioxidants protect hair health. Trapani sea salt provides the physical exfoliation that lifts scalp buildup and adds texture and structure to the hair. Antipollution: effectively washes away metals (Nickel, Cadmium, Lead) from the hair shaft per ex vivo testing. Vegan formula. Winner Best Clarifying Treatment 2020, Women's Health.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply as a paste to dry or slightly damp hair directly at the scalp — the scrub distributes and activates better on less saturated hair. Massage in circular motions over the entire scalp for 60–90 seconds before adding water to build the lather. The exfoliation happens during the dry massage; adding water rinses it clean. Use every 2–3 washes rather than at every wash — physical exfoliation is powerful and the scalp does not need it at every cleanse. Follow with a conditioner suited to your hair type.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply a generous amount of scrub paste directly to wet or dry scalp.\u003c\/li\u003e\n\u003cli\u003eMassage in circular motions into the scalp — add water gradually to build into a rich foam.\u003c\/li\u003e\n\u003cli\u003eWork through lengths and ends.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with a conditioner or mask suited to your hair type. Use every 2–3 washes.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow is Davines SOLU Sea Salt Scrub different from the SOLU Shampoo?\u003c\/strong\u003e\u003cbr\u003eYes — the Sea Salt Scrub is a physical exfoliant in paste form: Trapani sea salt particles physically lift scalp buildup while simultaneously adding texture and structure to the hair. The SOLU Shampoo is a liquid clarifying formula that cleanses without physical exfoliation. Use the Scrub for a more intensive scalp treatment every 2–3 washes; use the Shampoo for regular weekly maintenance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow often should I use the Davines SOLU Sea Salt Scrub?\u003c\/strong\u003e\u003cbr\u003eYes — every 2–3 washes is the recommended frequency. For very oily scalps or heavy product users, once a week is appropriate. Daily use is not recommended — physical scalp exfoliation is intensive and the scalp needs time between treatments to remain balanced.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes Davines SOLU Sea Salt Scrub add volume and texture to the hair as well as cleansing?\u003c\/strong\u003e\u003cbr\u003eYes — the Trapani sea salt particles give the hair natural grip, volume and a texturised finish after rinsing. This makes the Scrub particularly effective as a pre-styling step for clients who want more natural body and movement without applying additional styling products.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Davines SOLU Sea Salt Scrub suitable for colour-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes — it is colour-safe when used at the recommended frequency of every 2–3 washes. Always follow with a colour-protective conditioner such as Davines MINU Conditioner and rinse with cool water after the scrub to help preserve colour vibrancy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is the antipollution claim on Davines SOLU Sea Salt Scrub?\u003c\/strong\u003e\u003cbr\u003eYes — ex vivo testing confirms that SOLU Sea Salt Scrub (alongside SOLU Shampoo) effectively washes away Nickel, Cadmium and Lead from the hair shaft. These heavy metals are representative of pollutants found in urban air that build up on hair with daily exposure and contribute to dullness, scalp congestion and hair damage over time.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":46866904187108,"sku":"DV70015","price":64.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/soluscrubnew.png?v=1778286444"},{"product_id":"davines-melu-conditioner-250ml","title":"Davines MELU Essential Haircare Conditioner | Anti-Breakage Conditioner for Long and Fragile Hair","description":"\u003ch2\u003eDavines MELU Conditioner\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA fast-acting anti-breakage Davines conditioner for long or damaged hair that instantly strengthens, nourishes and reduces friction — enriched with Regenerative Organic Certified™ Black Chickpea Extract to visibly reduce split ends by 37% with the full MELU routine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Detangling Step That Also Strengthens\u003c\/h3\u003e\n\u003cp\u003eThe MELU Conditioner does what a conditioner needs to do for long or damaged hair: it detangles with exceptional slip, preventing the mechanical damage that happens when combing through wet, fragile lengths. But it does more than that. The same Black Chickpea Extract that powers the shampoo continues its anti-breakage work in the conditioner — polysaccharides deposit onto the hair fibre, reducing friction between strands and reinforcing the protective film laid down during the wash. The silky, lightweight texture melts into the hair immediately and provides the slip that makes combing through without breakage significantly easier.\u003c\/p\u003e\n\u003cp\u003eFor clients whose primary concern is split ends, this conditioner is the daily maintenance step — used every wash alongside the shampoo, with the MELU Serum applied to the ends after for the targeted split-end sealing. Clinical testing confirms: -37% split ends after 4 weeks of the full MELU routine. Scent: sunlit citrus and spice blooming into fresh green florals, settling into soft woods and musk. Leave on 5–10 minutes for best results. Vegan.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRegenerative Organic Certified™ Black Chickpea Extract (Hydrolyzed Cicer Seed Extract)\u003c\/strong\u003e — sourced from Mr. Gabriele Colla's farm in Parma, Italy. Polysaccharides create a protective film preventing breakage; antioxidants preserve hair's strength and structure. Silky lightweight texture that melts into the hair. Scent: sunlit citrus and spice → fresh green florals → soft woods and musk. Full MELU routine efficacy: -37% split ends, -39% breakage from brushing (4 weeks, 20 participants). Vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply from the ends upward to mid-lengths — never from the roots down, which drags tangles through fragile lengths and causes the breakage you are trying to prevent. Use a wide-tooth comb to work the conditioner through while it is in the hair and detangle from the ends upward before rinsing. Give it the full 5–10 minutes — this is where the protective film has time to bond effectively to the hair fibre rather than just coating the surface temporarily.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter rinsing MELU Shampoo, apply conditioner from ends upward to mid-lengths.\u003c\/li\u003e\n\u003cli\u003eLeave for 5–10 minutes — comb through gently from ends to roots.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water.\u003c\/li\u003e\n\u003cli\u003eTowel-dry gently and apply MELU Serum to ends — do not rinse out.\u003c\/li\u003e\n\u003cli\u003eApply MELU Spray through mid-lengths and ends before blow-drying for heat protection.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long should I leave Davines MELU Essential Haircare Conditioner on before rinsing?\u003c\/strong\u003e\u003cbr\u003eYes — 5–10 minutes is the recommended time for the best anti-breakage result. The Black Chickpea Extract's polysaccharides need contact time to properly bond to the hair fibre. A 30-second rinse-through delivers conditioning but not the full protective film benefit the formula is designed for.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is the Regenerative Black Chickpea Extract in Davines MELU Essential Haircare Conditioner?\u003c\/strong\u003e\u003cbr\u003eYes — sourced from Mr. Gabriele Colla's farm in Parma, Italy. Contains polysaccharides that create a protective film preventing breakage and antioxidants that preserve hair's strength and structural integrity, addressing both the mechanical cause of breakage (friction during detangling) and the underlying structural fragility.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Davines MELU Essential Haircare Conditioner lightweight enough for fine hair?\u003c\/strong\u003e\u003cbr\u003eYes — the silky lightweight formula is specifically designed not to weigh down fine or medium hair. Apply from mid-lengths to ends only, keep away from the scalp and rinse with cool water for the lightest finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use Davines MELU Conditioner on hair that is also colour-treated?\u003c\/strong\u003e\u003cbr\u003eYes — it is colour-safe. Colour-treated hair is structurally more fragile than untreated hair, making the anti-breakage protective action of the Black Chickpea Extract particularly relevant for clients who both colour and heat-style regularly.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs the MELU Conditioner fast-acting or does it need a long processing time?\u003c\/strong\u003e\u003cbr\u003eYes — it is a fast-acting formula that delivers conditioning and protective benefits from 5 minutes, making it practical for regular wash routines. For very damaged or brittle hair, 10 minutes with a shower cap delivers the most complete anti-breakage protective film formation.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":49120221954276,"sku":"DV70007","price":53.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49120221987044,"sku":"DV70017","price":145.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/NewMeluConditioner.png?v=1778273839"},{"product_id":"volumizing-shampoo","title":"Eufora Volumizing Nourishing Shampoo | Volume + Body for Fine or Flat Hair","description":"\u003cp\u003e\u003cstrong\u003eA weightless volumising shampoo that increases the diameter of the hair fibre by up to 65% when used with the Daily Balance Conditioner — Soy, Quinoa, and Wheat Proteins plump and strengthen fine, flat, or lifeless hair without creating dryness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat It Is\u003c\/h3\u003e\n\u003cp\u003eThe Volumizing Nourishing Shampoo is the cleanse step in Eufora’s volume system. The protein blend of Soy, Quinoa, and Wheat penetrates the hair shaft to nourish, repair, and increase the diameter of individual hair fibres — the structural change that produces lasting volume rather than a surface coating that disappears with the next wash. When used consistently with the Daily Balance Conditioner, clinical studies have shown fibre diameter increases of up to 65%.\u003c\/p\u003e\n\u003cp\u003eA botanical blend of Chamomile, Horsetail, Nettle, Rosemary, Hops, and Horse Chestnut rounds out the formula with scalp support, shine, and strength benefits. The result is fine hair that has more body from the wash step forward, not despite it.\u003c\/p\u003e\n\n\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClinically proven to increase hair fibre diameter by up to 65% with Daily Balance Conditioner\u003c\/li\u003e\n\u003cli\u003eSoy, Quinoa, and Wheat protein blend plumps, strengthens, and repairs the hair shaft\u003c\/li\u003e\n\u003cli\u003eRestores body to flat, lifeless hair without creating dryness\u003c\/li\u003e\n\u003cli\u003e75+ botanical extracts for scalp health, shine, and strength\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWork through wet hair, using fingertips at the scalp to build lather.\u003c\/li\u003e\n\u003cli\u003eRinse well.\u003c\/li\u003e\n\u003cli\u003eFollow with \u003ca href=\"https:\/\/modasalon.ca\/products\/daily-balance-conditioner\"\u003eDaily Balance Conditioner\u003c\/a\u003e for the clinically proven fibre diameter result.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eFine hair clients who skip conditioner because they’re afraid of losing volume are working against themselves. Fine, flat hair often has less protein structure than it needs — which is part of why it’s flat. The Daily Balance Conditioner adds protein and body without weight. Skipping it removes the step that produces the clinically measured 65% fibre diameter increase.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients + Technology\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSoy Protein, Hydrolyzed Quinoa, Wheat Amino Acids:\u003c\/strong\u003e Penetrate the cortex to plump, repair, and increase the structural diameter of the hair fibre.\u003cbr\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5):\u003c\/strong\u003e Adds moisture and shine, protects against breakage.\u003cbr\u003e\n\u003cstrong\u003eAloe Vera Phytoactive Base:\u003c\/strong\u003e Gentle cleansing with ongoing scalp and hair health benefits.\u003cbr\u003e\n\u003cstrong\u003eChamomile, Rosemary, Horsetail, Nettle, Hops, Horse Chestnut, Lemongrass:\u003c\/strong\u003e 75+ botanical extracts for strength, shine, and scalp health.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eEufora is one of our top professional accounts — a family-owned, salon-first brand with a genuine commitment to clean formulations. Daniella is a Eufora trainer for our salon. The Volumizing Shampoo is the one we recommend whenever a client says her hair has no body — it’s the foundation of a fine-hair routine that actually builds volume rather than just claiming it.\u003c\/p\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFine to medium straight, wavy, or curly hair wanting more body and fullness\u003c\/li\u003e\n\u003cli\u003eFlat or lifeless hair that loses volume before it’s even been styled\u003c\/li\u003e\n\u003cli\u003eColour-treated fine hair needing a volumising cleanser that doesn’t dry out\u003c\/li\u003e\n\u003cli\u003ePart of the Volumizing Duo, Volumizing Trio, and complete volume system\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eufora","offers":[{"title":"280 ml","offer_id":44570650345700,"sku":"PSVs95","price":44.5,"currency_code":"CAD","in_stock":true},{"title":"1064 ml","offer_id":44570650378468,"sku":"PSVS36","price":111.65,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/volumizingshampoo.png?v=1706883105"},{"product_id":"davines-melu-mellow-anti-breakage-shampoo-75ml","title":"Davines MELU Essential Haircare Shampoo | Anti-Breakage Shampoo for Long and Fragile Hair","description":"\u003ch2\u003eDavines MELU Shampoo\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAn anti-breakage Davines shampoo for long or damaged hair that reinforces the hair fibre from root to tip — enriched with Regenerative Organic Certified™ Black Chickpea Extract to reduce breakage from brushing by up to 39% and visibly reduce split ends by 37% with the full MELU routine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Foundation of the Anti-Breakage System\u003c\/h3\u003e\n\u003cp\u003eMELU Shampoo is where the anti-breakage routine starts — not just a gentle cleanser but an active strengthening step that deposits the Black Chickpea Extract's protective polysaccharides onto the hair fibre with every wash. The protective film formed during the cleanse reduces friction and mechanical damage during the rinse, which is where a significant amount of breakage on long or fragile hair actually occurs. The lather is rich and creamy and envelopes the hair in a velvety texture that thoroughly cleanses without stripping or tangling, making the rinse-out gentler than with most cleansers.\u003c\/p\u003e\n\u003cp\u003eClinical testing on 20 participants with split ends and brittle hair confirms the system works: -39% breakage from brushing and -37% split ends after 4 weeks of the full MELU routine (shampoo + conditioner + serum). The cumulative benefit builds with every wash — the more consistently it is used, the stronger and more resilient the hair becomes. Scent: sunlit citrus and spice blooming into fresh green florals, settling into soft woods and musk. Vegan.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRegenerative Organic Certified™ Black Chickpea Extract (Hydrolyzed Cicer Seed Extract)\u003c\/strong\u003e — sourced from Mr. Gabriele Colla's farm in Parma, Italy. Contains polysaccharides that create a protective film on the hair fibre to help prevent breakage; antioxidants preserve hair's strength and structural integrity. Rich creamy texture, velvety lather. Scent: sunlit citrus and spice → fresh green florals → soft woods and musk. Full MELU routine efficacy: -39% breakage from brushing, -37% split ends (4 weeks, 20 participants). Vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and focus the massage at the scalp — press the lather through the lengths gently rather than scrubbing, which creates friction and tangles on long or fragile hair. Rinse slowly and thoroughly before applying the conditioner. For hair that breaks frequently when wet, slow the rinse right down — the more gently the water removes the shampoo, the less mechanical stress on fragile lengths during cleansing.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair and massage gently into scalp.\u003c\/li\u003e\n\u003cli\u003ePress lather through lengths without scrubbing or tangling.\u003c\/li\u003e\n\u003cli\u003eRinse slowly and thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with MELU Conditioner from ends upward to mid-lengths — leave 5–10 minutes.\u003c\/li\u003e\n\u003cli\u003eComplete the routine with MELU Serum on towel-dried ends — do not rinse out.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow does Davines MELU Essential Haircare Shampoo reduce breakage?\u003c\/strong\u003e\u003cbr\u003eYes — the Black Chickpea Extract's polysaccharides deposit a protective film on the hair fibre during the wash that reduces friction and mechanical damage. Clinical testing shows -39% breakage from brushing after 4 weeks of the full MELU routine (shampoo + conditioner + serum).\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is the Regenerative Black Chickpea Extract in Davines MELU Essential Haircare Shampoo?\u003c\/strong\u003e\u003cbr\u003eYes — sourced from Mr. Gabriele Colla's farm in Parma, Italy. Contains polysaccharides that create a protective film preventing breakage and antioxidants that preserve hair's strength and structural integrity — addressing both the immediate cause of breakage (friction and mechanical stress) and the underlying structural vulnerability.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Davines MELU Essential Haircare Shampoo suitable for all hair types or only very long hair?\u003c\/strong\u003e\u003cbr\u003eYes — it is designed for any hair length where breakage is the primary concern. Long hair benefits most from the cumulative anti-breakage reinforcement, but shorter hair that snaps at the ends, at the hairline or mid-shaft also responds well to the protective film-forming action of the Black Chickpea Extract.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does it take to see results from Davines MELU Essential Haircare Shampoo?\u003c\/strong\u003e\u003cbr\u003eYes — the protective film deposits from the first wash and reduces friction immediately. The -39% breakage reduction is measured after 4 weeks of consistent use. Most clients notice improved manageability and less shedding during the rinse within the first week.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Davines MELU Essential Haircare Shampoo colour-safe?\u003c\/strong\u003e\u003cbr\u003eYes — the gentle cleansing system is colour-safe. Colour-treated hair is structurally more fragile and more prone to breakage, making the MELU anti-breakage system particularly relevant for clients who colour and heat-style regularly.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":49120144228580,"sku":"DV70006","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49120144261348,"sku":"DV70072","price":113.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/NewMeluShampoo.png?v=1778263394"},{"product_id":"davines-love-smoothing-instant-mask-250ml","title":"Davines LOVE SMOOTHING Essential Haircare Mask | Smoothing Treatment Mask for Frizzy and Coarse Hair","description":"\u003ch2\u003eDavines LOVE SMOOTHING Mask\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA fast-acting smoothing Davines treatment mask for thick and coarse frizzy hair that deeply nourishes, delivers 2.4x smoother hair, up to 10x more hydration and 72 hours of frizz control — the intensive weekly reset in the LOVE SMOOTHING system.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Weekly Reset That Changes the Baseline\u003c\/h3\u003e\n\u003cp\u003eLOVE SMOOTHING Mask is the product we recommend when the daily conditioner is working but the hair is still reacting more than it should in humidity, taking too long to blow-dry, or feeling coarse and unruly a couple of days into the week. It is designed for thick, coarse or very frizzy hair that benefits from something deeper than a 30-second rinse-out conditioner can deliver — a more concentrated smoothing treatment that resets the cuticle's baseline and makes the whole week easier to manage.\u003c\/p\u003e\n\u003cp\u003eThe texture is rich and enveloping, Davines describe it as giving velvety smoothness, and the processing time is short enough for regular use — 5 minutes is typical, and covering with a shower cap during that time noticeably increases how deeply the smoothing complex penetrates. Used once a week in place of the conditioner, clients with particularly reactive hair notice the difference in how much faster the hair blow-dries, how much less effort it takes to keep it calm through the week, and how the frizz takes longer to return between wash days.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRegenerative Organic Certified™ Apple Pulp Extract\u003c\/strong\u003e — sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. Carbohydrates lock in moisture and smooth hair, reducing frizz; antioxidants protect hair and maintain health. Used with the LOVE SMOOTHING Routine 2 (shampoo, mask and serum\/lightweight milk), efficacy testing shows 2.4x smoother hair, up to 10x more hydrated hair, and up to 72 hours of frizz control. Rich and enveloping texture, vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply to freshly shampooed hair that has been gently pressed dry — not soaking wet and not towel-dried. Cover with a shower cap immediately after applying and leave for a full 5 minutes. The warmth that builds under the cap opens the cuticle and lets the smoothing complex penetrate more deeply. The difference between a 2-minute uncapped application and a 5-minute capped one is significant on thick or very coarse hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing, gently press excess water from hair.\u003c\/li\u003e\n\u003cli\u003eApply generously from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eCover with a shower cap and leave for 5–10 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water.\u003c\/li\u003e\n\u003cli\u003eFollow with LOVE SMOOTHING Milk on towel-dried hair to extend frizz control through the day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I use the Davines LOVE SMOOTHING Essential Haircare Mask on frizzy hair?\u003c\/strong\u003e\u003cbr\u003eYes — once a week in place of the conditioner is the standard recommendation. For very coarse or humidity-reactive hair, using it twice a week during high-humidity seasons delivers noticeably better frizz control between wash days.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use Davines LOVE SMOOTHING Mask and Conditioner in the same wash?\u003c\/strong\u003e\u003cbr\u003eNo — use one or the other per wash, not both. The mask replaces the conditioner on treatment days. The conditioner handles all other washes for a daily maintenance result.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is the difference between Davines LOVE SMOOTHING Mask and LOVE SMOOTHING Conditioner?\u003c\/strong\u003e\u003cbr\u003eYes — the conditioner is fast-acting (30 seconds) for daily use. The mask is a richer, deeper treatment for thick or coarse frizzy hair used weekly in place of the conditioner. If the daily conditioner is not delivering enough frizz control, the mask is the right upgrade.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat results does the Davines LOVE SMOOTHING Mask deliver in Davines' efficacy testing?\u003c\/strong\u003e\u003cbr\u003eYes — when used with the full LOVE SMOOTHING routine including shampoo, Davines' testing shows 2.4x smoother hair, up to 10x more hydrated hair, and up to 72 hours of long-lasting anti-frizz and frizz control.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Davines LOVE SMOOTHING Essential Haircare Mask safe for colour-treated coarse frizzy hair?\u003c\/strong\u003e\u003cbr\u003eYes — the formula is colour-safe and the deeper nourishment is particularly beneficial for colour-treated coarse hair, which tends to be more reactive and more prone to moisture loss after chemical processing.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":49114616725732,"sku":"DV70011","price":55.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49114616758500,"sku":"DV70019","price":148.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/NewLoveSmoothmask.png?v=1778271815"},{"product_id":"davines-oi-shampoo-1000ml-pro-size","title":"Davines OI Shampoo | Roucou Oil Shampoo for Shine and Softness on All Hair Types","description":"\u003cp\u003eA sulfate-free Davines Roucou Oil shampoo for all hair types that gently cleanses while delivering immediate softness, multi-dimensional shine and frizz control — the foundation step of the OI routine that builds Roucou Oil results cumulatively with every wash.\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Cleanser That Already Does More Than Cleanse\u003c\/h3\u003e\n\u003cp\u003eMost shampoos cleanse and nothing else — the softness, shine and frizz control come from what you put on after. OI Shampoo starts the Roucou Oil work at the cleanse step itself. The beta-carotene-rich Roucou Oil (Bixa Orellana) from the Amazon basin deposits a protective lipid layer on the hair fibre during the wash, smoothing the cuticle and beginning the frizz-blocking and shine-amplifying process before any conditioner or leave-in is applied. What you feel from the very first rinse — softer slip through the lengths, less tangling — is the Roucou Oil already at work.\u003c\/p\u003e\n\u003cp\u003eThe lather is low-foaming and sulfate-free, which means it cleanses thoroughly without stripping moisture or leaving the scalp tight. It is gentle enough for daily use on any texture and works as the entry point for the full OI system — the more OI products layered after it, the more the cumulative Roucou Oil result builds wash over wash. The signature OI fragrance — warm amber, woody vetiver, soft florals — is present from the very first pump. Vegan.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRoucou Oil (Bixa Orellana)\u003c\/strong\u003e — cold-pressed from the seeds of the South American achiote tree. 100x richer in beta-carotene than carrots. Creates a protective lipid film on the hair fibre that smooths the cuticle, reflects light, reduces frizz and amplifies shine without silicone heaviness. Deposits from the first cleansing step and builds cumulatively with every wash. Sulfate-free, vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eFocus the shampoo at the scalp and root zone and let the lather rinse naturally through the lengths — working it into the ends aggressively creates friction and strips moisture from the section that needs it most. For the best OI result, rinse slowly and thoroughly, then follow immediately with OI Conditioner before the hair loses heat from the water.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply shampoo to scalp and roots — massage gently and build a light lather.\u003c\/li\u003e\n\u003cli\u003eAllow lather to rinse through mid-lengths and ends without scrubbing.\u003c\/li\u003e\n\u003cli\u003eRinse completely and follow with OI Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"90 ml","offer_id":46872601755876,"sku":"DV73311","price":21.0,"currency_code":"CAD","in_stock":true},{"title":"280 ml","offer_id":43763378225380,"sku":"DV76004","price":54.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":43763378258148,"sku":"DV76007","price":139.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/davines_oi_shampoo_280ml.png?v=1761072044"},{"product_id":"energizing-miracle-shock-treatment-spray-naturica","title":"Rica Naturica Energizing Miracle Treatment Spray | Scalp Revitalizing Support","description":"\u003cp\u003eA lightweight leave-in scalp treatment spray for sparse, fall-prone hair routines.\u003c\/p\u003e\n\u003cp\u003eRica Naturica Energizing Miracle Treatment Spray is a targeted scalp support step from the Energizing Miracle line, created for sparse, fall-prone hair routines that focus on fortifying the hair and refreshing the scalp.\u003c\/p\u003e\n\u003cp\u003eModa loves this spray because it keeps scalp care easy to actually follow. It is lightweight, targeted, and ideal for clients who want support without turning wash day into a ten-step science project.\u003c\/p\u003e\n\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTargets the scalp in a convenient spray format\u003c\/li\u003e\n\u003cli\u003eSupports fall-prone hair routines\u003c\/li\u003e\n\u003cli\u003eHelps refresh and energize the scalp feel\u003c\/li\u003e\n\u003cli\u003eEasy to layer into a consistent care plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply to the scalp as directed on current packaging.\u003c\/li\u003e\n\u003cli\u003eMassage gently with fingertips to distribute.\u003c\/li\u003e\n\u003cli\u003eDo not rinse unless packaging instructs otherwise.\u003c\/li\u003e\n\u003cli\u003eUse consistently within the Energizing Miracle routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eModa Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eApply with intention and massage gently. More pressure does not mean better results; consistency is the real flex here.\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSparse or fall-prone hair routines\u003c\/li\u003e\n\u003cli\u003eScalp-focused care\u003c\/li\u003e\n\u003cli\u003eFine hair needing root support\u003c\/li\u003e\n\u003cli\u003eClients who prefer leave-in scalp steps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e100% Vegan Haircare | Scalp Treatment | Leave-In Support\u003c\/p\u003e","brand":"Rica","offers":[{"title":"Default Title","offer_id":43796103725284,"sku":"NANTEM","price":33.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/products\/energizing-miracle-shock-treatment-spray-naturica-870531.jpg?v=1676311303"},{"product_id":"hydrate-me-wash-kevin-murphy","title":"Kevin Murphy Hydrate Me Wash | Moisturising Shampoo for Dry Hair","description":"\u003cp\u003e\u003cstrong\u003eA moisture-rich shampoo that treats the cleanse step as a restoration opportunity — a skincare-grade vitamin complex with Kakadu Plum, Evening Primrose Oil and Shea Butter replenishes hydration during the wash itself, not just after.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eMost shampoos clean and leave. Hydrate Me Wash is built on a different premise: the shampoo step is an opportunity to restore moisture, not just remove dirt. The vitamin complex — Vitamins A, C, E, Biotin and B6 — is the same category of ingredients found in high-end skincare to improve surface quality and elasticity, applied here to the hair shaft during cleansing. Kakadu Plum delivers the highest natural Vitamin C concentration of any plant and smooths the cuticle to lock in whatever moisture the hair is already holding.\u003c\/p\u003e\n\u003cp\u003eEvening Primrose Oil brings Omega-6 and hydrophilic phospholipids that actively attract water molecules to the shaft — not just a conditioning coating, but an ingredient that changes the hair's relationship with moisture between washes. Combined with Shea Butter to seal hydration in and Rosehip Oil for antioxidant shine, the result is hair that holds moisture longer rather than just feeling clean right after the shower. For dry, dull or climate-parched hair that goes tight and rough by day two, consistently using Hydrate Me Wash changes that pattern over time.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eKevin Murphy built the HYDRATE-ME line on a skincare philosophy — serious vitamins and actives applied to hair the way serums and treatments are applied to skin. As a White Haven Kevin Murphy salon, we recommend this line first for clients whose hair feels dry as a baseline, not just from colour damage or heat. The ingredient story is genuine: Kakadu Plum is not a marketing word, it is one of the most concentrated natural sources of Vitamin C in the world, and the Evening Primrose Oil mechanism is real biochemistry. We carry this because the formula earns its claims.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTerminalia Ferdinandiana (Kakadu Plum) Fruit Extract:\u003c\/strong\u003e The highest natural Vitamin C concentration of any plant — smooths the cuticle to lock in moisture and restore elasticity at the hair shaft surface.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOenothera Biennis (Evening Primrose) Oil:\u003c\/strong\u003e Omega-6 fatty acids and hydrophilic phospholipids that actively attract water molecules to the shaft — a mechanism that improves moisture retention between washes, not just on wash day.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eButyrospermum Parkii (Shea) Butter:\u003c\/strong\u003e Seals hydration into the shaft from root to tip; protects against dryness and brittleness through the week.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin A (Retinyl Palmitate), Vitamin E (Tocopherol), Biotin, Vitamin B6:\u003c\/strong\u003e Skincare-grade actives that improve hair fibre integrity, elasticity and scalp health during the cleanse.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRosa Canina (Rosehip) Fruit Oil:\u003c\/strong\u003e Antioxidant oil for shine and additional moisture retention at the cuticle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eFor very dry or colour-treated hair, leave the lather on for 60 seconds before rinsing — the Evening Primrose Oil and Shea Butter need contact time to absorb into the shaft. A quick rinse-through does not give the actives the window they need. Follow immediately with Hydrate Me Rinse and swap in the Hydrate Me Masque once or twice a week on days when hair feels particularly tight or dry.\u003c\/p\u003e\n\n\u003ch3\u003eNot the Right Fit If...\u003c\/h3\u003e\n\u003cp\u003eIf your hair is dry specifically because it is damaged or over-processed rather than naturally or climate-dry, Repair Me Wash may be a better starting point — it addresses bond repair alongside moisture. For hair that is fine and dry, consider layering Hydrate Me Wash with the ANGEL conditioner rather than the HYDRATE-ME Rinse, which is richer and better suited to medium or thick dry hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair and massage gently through scalp and lengths.\u003c\/li\u003e\n  \u003cli\u003eLeave for 60 seconds if hair is very dry or colour-treated — do not rush the rinse.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and repeat if needed.\u003c\/li\u003e\n  \u003cli\u003eFollow with Hydrate Me Rinse on mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eUse daily as part of the HYDRATE-ME regimen.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Kevin Murphy","offers":[{"title":"40 ml","offer_id":47045810487524,"sku":"KMU15300","price":10.5,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":43921295704292,"sku":"KMU15296","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":43921295737060,"sku":"KMU15297","price":92.7,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/hydrate_me_wash.png?v=1727901516"},{"product_id":"hydrate-me-rinse-kevin-murphy","title":"Kevin Murphy Hydrate Me Rinse | Moisturising Conditioner for Dry Hair","description":"\u003cp\u003e\u003cstrong\u003eA rich moisturising conditioner that works on dry hair's moisture problem from two directions at once — Kakadu Plum locks moisture in from the outside while Evening Primrose Oil attracts it from within, and Jojoba Esters build resilience against the daily friction that causes breakage.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eMost conditioners address moisture from one direction: they add a coating to the outside of the hair that makes it feel smooth. Hydrate Me Rinse does two things at once. Kakadu Plum smooths the cuticle to stop moisture from escaping, and Evening Primrose Oil's hydrophilic phospholipids actively pull water molecules into the shaft. The combination is why this one leaves hair with a moisture level that holds between washes rather than reverting to dryness by day two.\u003c\/p\u003e\n\u003cp\u003eJojoba Esters are the underrated active. They improve the hair's resilience to tangling and daily friction — not just making it feel slippery after conditioning but reducing the mechanical damage from brushing and friction that causes split ends and breakage over time. Regular use means detangling gets progressively easier and hair breaks less. Shea Butter seals everything in. The result is hair that looks genuinely nourished, not just temporarily smooth.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eAs a White Haven Kevin Murphy salon, we know the HYDRATE-ME line well enough to recommend it with specificity — this is not a generic moisturising conditioner, it is a formula with a dual-direction moisture mechanism that our clients with chronically dry hair consistently respond to. Kevin Murphy's skincare philosophy is most visible in the Kakadu Plum and Evening Primrose Oil story: these are real actives with documented mechanisms, not fragrance ingredients dressed up as benefits.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTerminalia Ferdinandiana (Kakadu Plum) Fruit Extract:\u003c\/strong\u003e Highest natural Vitamin C concentration of any plant — smooths the cuticle to lock moisture in and supports elasticity and lustre at the hair shaft surface.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOenothera Biennis (Evening Primrose) Oil:\u003c\/strong\u003e Hydrophilic phospholipids that actively attract water molecules into the shaft — a moisture-attracting mechanism, not just a conditioning coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJojoba Esters:\u003c\/strong\u003e Improve hair resilience to tangling and daily friction; reduce the microbreakage from brushing and movement that accumulates over time into visible split ends and thinning ends.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eButyrospermum Parkii (Shea) Butter:\u003c\/strong\u003e Seals the dual-direction moisture work in; deep hydration from root to tip with protection against environmental stressors.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUndaria Pinnatifida (Micro Algae) Extract:\u003c\/strong\u003e Supports radiance and a healthy-looking glow at the hair surface.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBiotin, Vitamin B6, Vitamin E:\u003c\/strong\u003e Fibre integrity, scalp health and antioxidant protection throughout the conditioning step.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eSqueeze excess water from hair before applying — saturated hair dilutes the formula immediately and reduces what Kakadu Plum and Jojoba Esters can do. Comb through with a wide-tooth comb after applying and leave for two full minutes. For very dry or heat-damaged hair, twist sections loosely and leave for three to five minutes — the Jojoba Esters in particular need contact time to reduce tangling resilience properly.\u003c\/p\u003e\n\n\u003ch3\u003eNot the Right Fit If...\u003c\/h3\u003e\n\u003cp\u003eIf your hair is fine and dry, Hydrate Me Rinse may be too rich and add weight at the lengths. For fine, dry hair the ANGEL Rinse is a better daily fit — lighter conditioning without flatness. Hydrate Me Rinse is best for medium to thick hair that needs deep, sustained moisture rather than lightweight softness.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, squeeze excess water from hair — do not apply to saturated hair.\u003c\/li\u003e\n  \u003cli\u003eApply from mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eComb through with a wide-tooth comb.\u003c\/li\u003e\n  \u003cli\u003eLeave for 2 minutes minimum; 3 to 5 minutes for very dry or heat-damaged hair.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eSwap for Hydrate Me Masque once or twice weekly for deeper treatment.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Kevin Murphy","offers":[{"title":"40 ml","offer_id":47045808455908,"sku":"KMU","price":10.5,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":43921319231716,"sku":"KMU118","price":46.5,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":43921319264484,"sku":"KMU15299","price":99.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/hydrate_me_rinse.png?v=1727901263"},{"product_id":"davines-oi-hair-milk","title":"Davines OI All In One Milk - Multi-Function Leave-In for Detangling Shine and Heat Protection","description":"\u003cp\u003eA lightweight multi-function leave-in conditioning milk that detangles, primes for heat, protects up to 230°C and delivers Roucou Oil softness and shine on all hair types — one step that replaces multiple products.\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eOI All In One Milk is the most practical product in the OI family. If OI Oil is the finishing polish, OI Milk is the complete prep step — one product applied to damp hair after washing that handles detangling, heat protection, priming for a smooth blowout and the initial Roucou Oil softness deposit all at once.\u003c\/p\u003e\n\u003cp\u003eIt is the product we consistently recommend to clients who want to simplify their routine without sacrificing results. One pump through damp towel-dried hair, combed through from roots to ends, then blow-dried. The result is a smooth, frizz-free blowout that holds through the next day.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoucou Oil (Bixa Orellana):\u003c\/strong\u003e The same beta-carotene-rich lipid that defines the entire OI family — here delivered in a lightweight milk emulsion that distributes evenly through all hair types without weight. Heat protection active up to 230°C.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply OI Milk to damp towel-dried hair — not soaking wet hair. Hair that is too wet dilutes the milk and reduces how evenly it coats the fibre. Press excess water out with a towel first, then apply one pump for fine hair or two for thick or long hair. Comb through before blow-drying to ensure every strand gets coverage.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter washing, press excess water from hair with a towel.\u003c\/li\u003e\n\u003cli\u003eApply one to two pumps from roots to ends.\u003c\/li\u003e\n\u003cli\u003eComb through to distribute evenly.\u003c\/li\u003e\n\u003cli\u003eBlow-dry or air-dry as usual. Do not rinse out.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":46872573018340,"sku":"DV76012P-1","price":51.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/OIMILK.png?v=1761927068"},{"product_id":"rica-volcanic-hydro-mist-300ml","title":"RICA Volcanic Elixir Hydro Mist | Hydrating Detangling Leave-In","description":"\u003cp\u003eA no-rinse spray treatment that hydrates, detangles, helps reduce frizz and prepares hair for cutting or styling.\u003c\/p\u003e\n\u003cp\u003eRica Volcanic Elixir Hydro Mist is a spray treatment based on Etna Volcanic Water and enriched with hyaluronic acid. It finalizes the lamellar treatment, acts as a pH equalizer, helps detangle, reduces frizz and supports a softer finish without rinsing.\u003c\/p\u003e\n\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNo-rinse spray treatment\u003c\/li\u003e\n\u003cli\u003eHelps detangle and hydrate the hair\u003c\/li\u003e\n\u003cli\u003eActs as a pH equalizer after lamellar care\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz and speed up drying time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMist through clean, damp hair after the Volcanic Elixir treatment or before cutting and styling. Do not rinse. Comb through and style as desired.\u003c\/p\u003e\n\u003ch3\u003eModa Stylist Tip\u003c\/h3\u003e\n\u003cp\u003eUse it before blow-drying when hair needs extra slip and softness. It is especially lovely before smoothing, round-brush styling or finishing a glossy look.\u003c\/p\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types\u003c\/li\u003e\n\u003cli\u003eDull or frizz-prone hair\u003c\/li\u003e\n\u003cli\u003eDetangling before styling\u003c\/li\u003e\n\u003cli\u003eClients wanting softness without rinse-out steps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients \/ Technology\u003c\/h3\u003e\n\u003cp\u003eEtna Volcanic Water, hyaluronic acid and vegetable proteins.\u003c\/p\u003e\n\u003cp\u003eProfessional Treatment | Shine Support | Salon-Loved\u003c\/p\u003e","brand":"Rica","offers":[{"title":"Default Title","offer_id":46744001118436,"sku":"TNV300MIST","price":22.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/volcanixexlirhydromist.png?v=1758034105"},{"product_id":"davines-volu-conditioner","title":"Davines VOLU Essential Haircare Conditioner | Weightless Volumising Conditioner for Fine and Flat Hair","description":"\u003ch2\u003eDavines VOLU Conditioner\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA fast-acting weightless volumising Davines conditioner for fine hair that detangles in 30 seconds without weight or residue — enriched with Regenerative Organic Certified™ Clementine Peel Extract to deliver 16.6% more volume with the full VOLU routine while keeping hair silky, soft and full of movement.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Conditioner Fine Hair Has Always Deserved\u003c\/h3\u003e\n\u003cp\u003eThe reason so many people with fine hair skip conditioner is that most formulas make the hair feel heavy, flat or coated by the time it dries — which is the opposite of what fine hair needs. VOLU Conditioner solves this. The texture is silky and genuinely lightweight, melting into the hair in 30 seconds without depositing the weight that collapses fine strands. It conditions at the surface level rather than loading into the cortex, which means the hair detangles cleanly, feels soft and moves freely without any of the flatness that drives people with fine hair away from conditioning altogether.\u003c\/p\u003e\n\u003cp\u003eThe Regenerative Organic Certified™ Clementine Peel Extract from Mr. Alessandro Malerba's farm in San Ferdinando, Reggio Calabria, Italy provides the proteins and antioxidants that actively build volume rather than just managing texture. Used as part of the full VOLU routine with shampoo and hair mist, the result is 16.6% more volume after just one use. For fine hair clients who have been avoiding conditioner or looking for something that genuinely does not flatten their hair, this is the product we consistently recommend first.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRegenerative Organic Certified™ Clementine Peel Extract\u003c\/strong\u003e — sourced from Mr. Alessandro Malerba's farm in San Ferdinando, Reggio Calabria, Italy. Proteins boost volume for fuller hair; antioxidants protect hair and keep it healthy. Silky lightweight texture that melts into the hair in 30 seconds. Scent: jasmine, mint and violet leaves melting into smooth woods and musk. +16.6% more volume (full VOLU routine). Vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply only from mid-lengths to ends — keeping conditioner away from the scalp on fine hair is the single most important technique for preventing the root-area flatness that undermines volume. On very fine or low-density hair, start from the final third of the hair length (toward the ends) and work upward to mid-length only. Leave for 30 seconds, comb through once and rinse with cool water. Follow with VOLU Hair Mist applied before blow-drying for the full volumising effect that lasts up to 72 hours.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing, apply to damp hair from mid-lengths to ends only.\u003c\/li\u003e\n\u003cli\u003eLeave for 30 seconds — comb through gently from ends to roots.\u003c\/li\u003e\n\u003cli\u003eRinse with cool water.\u003c\/li\u003e\n\u003cli\u003eFollow with VOLU Hair Mist on towel-dried hair before blow-drying for the complete volumising routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWill Davines VOLU Essential Haircare Conditioner flatten or weigh down fine hair?\u003c\/strong\u003e\u003cbr\u003eNo — it is specifically formulated as a weightless conditioner for fine hair. The silky lightweight texture conditions at the surface without depositing weight. Apply from mid-lengths to ends only and rinse with cool water for the lightest possible result.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow quickly does Davines VOLU Conditioner work on fine hair?\u003c\/strong\u003e\u003cbr\u003eYes — it is a fast-acting formula that delivers its detangling, softening and volumising benefit in 30 seconds, making it practical for daily use without adding time to the shower routine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Davines VOLU Essential Haircare Conditioner suitable for colour-treated fine hair?\u003c\/strong\u003e\u003cbr\u003eYes — the formula is colour-safe and particularly beneficial for fine colour-treated hair, which tends to lose both volume and condition more quickly than untreated hair between appointments.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow does Davines VOLU Conditioner add volume when most conditioners flatten fine hair?\u003c\/strong\u003e\u003cbr\u003eYes — the Clementine Peel Extract's proteins build body into the hair strand rather than coating it. Combined with a lightweight formula that rinses completely clean, the hair emerges with more surface area and movement rather than being weighed down by product residue.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDo I need to use Davines VOLU Conditioner and VOLU Hair Mist together?\u003c\/strong\u003e\u003cbr\u003eYes — the 16.6% volume efficacy result is measured across the full VOLU routine (shampoo, conditioner and hair mist together). The conditioner provides in-shower body-building conditioning; the Hair Mist sets the volume result and extends it for up to 72 hours after blow-drying. Each step adds to the cumulative result.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":49120036880612,"sku":"DV70004","price":53.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49120036913380,"sku":"DV70054","price":145.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/VOLU_Conditioner_250ml.png?v=1777645826"},{"product_id":"davines-oi-all-in-one-hair-milk-travel","title":"Davines OI All In One Milk | Travel Size 50ml Leave-In for Shine, Softness \u0026 Heat Protection","description":"\u003ch2\u003eDavines OI All In One Milk — Travel Size\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe same Roucou Oil leave-in that's on the Moda backbar at every blowdry service — in a 50ml size that's perfect for trying the full OI system before committing to the 135ml, or for keeping your routine consistent when you travel.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The OI Leave-In That Does Everything Before the Dryer\u003c\/h3\u003e\n\u003cp\u003eOI All In One Milk is the product we apply between conditioning and blowdrying on every client at Moda. In one step it detangles wet hair, protects from heat up to 230°C, controls frizz before it sets, and delivers Roucou Oil softness and shine — without weighing the hair down. The 50ml travel size is the same formula as the 135ml; it's not a diluted or reformulated version. We recommend it as the starting point for anyone who hasn't tried the OI Milk yet, and as the obvious travel companion for anyone who uses it regularly at home.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRoucou Oil (Bixa Orellana) + Hydrolysed Wheat Proteins + Thermal Protectant Complex\u003c\/strong\u003e — Roucou Oil delivers the OI signature cuticle-sealing gloss and frizz control in leave-in format, active through the full blowdry. Hydrolysed Wheat Proteins reduce static and improve wet combability. Thermal Protectant Complex creates a heat-deflecting barrier tested to 230°C.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply section by section to towel-dried hair — not all at once. One pump is enough for fine hair; two for medium to thick hair. Keeping it off the roots prevents flatness. The most common mistake is applying OI Milk over OI Oil — these work at opposite ends of the routine. Milk first on damp hair before the dryer, Oil after on dry hair to seal and gloss.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter washing and conditioning, gently towel-dry hair.\u003c\/li\u003e\n\u003cli\u003eApply 1–2 pumps section by section from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eComb or brush through to distribute evenly.\u003c\/li\u003e\n\u003cli\u003eBlowdry or air-dry — do not rinse out. Heat protection active to 230°C.\u003c\/li\u003e\n\u003cli\u003eFollow with OI Oil after blowdrying for the finishing gloss layer.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the Travel Size the same formula as the 135ml OI All In One Milk?\u003c\/strong\u003e\u003cbr\u003eYes — identical formula, smaller bottle. The 50ml contains the same Roucou Oil leave-in as the full-size 135ml. If you're trying OI Milk for the first time, the travel size is the right starting point. Once you know you love it, the 135ml is significantly better value per use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eI have fine hair. Will OI All In One Milk make my blowdry go flat?\u003c\/strong\u003e\u003cbr\u003eNo — if you use the right amount. One pump is enough for fine hair, applied section by section from mid-lengths to ends, keeping it away from the roots. The Roucou Oil formula is lightweight by design. Too much product or applying at the roots is the usual cause of flatness — not the formula itself.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use OI All In One Milk if I air-dry instead of blowdrying?\u003c\/strong\u003e\u003cbr\u003eYes — the detangling and Roucou Oil softness benefit works whether you air-dry or blowdry. The heat protection element is only relevant with hot tools. For air-drying, OI Oil applied to damp hair is an equally effective and slightly lighter-feeling alternative.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes OI All In One Milk replace OI Oil, or do they work together?\u003c\/strong\u003e\u003cbr\u003eThey work at different stages and do different things. OI Milk is applied before blowdrying — it detangles, protects from heat to 230°C, and controls frizz during the blowdry. OI Oil is applied after drying to seal and gloss. Using both gives complete coverage from wet hair to finished style. They don't duplicate each other.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs OI All In One Milk colour-safe?\u003c\/strong\u003e\u003cbr\u003eYes — it is colour-safe and silicone-free. The Roucou Oil formula protects colour-treated hair during heat styling without coating the hair in a way that dulls tone or builds up.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49058655863012,"sku":"DV73313","price":26.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/oi_all_in_one_milk_mini_1.png?v=1761927068"},{"product_id":"davines-oi-500ml-refill","title":"Davines OI Shampoo 500ml Refill | Roucou Oil Refill for Sustainable OI Routine","description":"\u003cp\u003eThe OI Shampoo in a 500ml refill format — the same sulfate-free Davines Roucou Oil formula in a size designed for clients who go through OI Shampoo consistently and want to reduce packaging without committing to the full 1000ml professional format.\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eWe brought in the OI Shampoo Refill for the clients who already know they love OI and want a practical middle option between the 280ml retail size and the 1000ml backbar size. The Davines commitment to reducing packaging waste aligns with why Moda chose them as our salon line in the first place — family-owned, generationally thinking, built around sustainability as a business principle rather than a marketing position.\u003c\/p\u003e\n\u003cp\u003eSame formula as the OI Shampoo. Roucou Oil from the Amazonian Achiote plant delivers Vitamin A, beta-carotene, and antioxidant protection. Sulfate-free, colour-safe, and safe for daily use on all hair types. Lather it in, leave it a full minute, rinse completely, and follow with OI Conditioner.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRoucou Oil (Bixa Orellana Seed Oil):\u003c\/strong\u003e Cold-pressed from the Amazonian roucou plant. Exceptionally rich in beta-carotene — one of the most potent natural sources available. Coats the hair fibre with a protective, light-reflective layer that amplifies shine without adding weight.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydrolysed Wheat Proteins:\u003c\/strong\u003e Bond to the hair shaft to temporarily reinforce structural integrity, reduce static, and improve combability from the first rinse.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eSaturate hair thoroughly with warm water before applying.\u003c\/li\u003e\n  \u003cli\u003eApply a small amount to the scalp and massage in — start at the scalp, work toward the lengths.\u003c\/li\u003e\n  \u003cli\u003eRinse completely, then repeat for a second lather (recommended for best results).\u003c\/li\u003e\n  \u003cli\u003eFollow with OI Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49252109385956,"sku":"DV76144","price":79.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/OISHAMPOO500ML.png?v=1782909461"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/collections\/HSCP_0027_fde9e344-9f1d-40d3-931e-11276db7da45.jpg?v=1779907459","url":"https:\/\/www.modasalon.ca\/collections\/everyday-haircare-essentials.oembed","provider":"Moda Salon","version":"1.0","type":"link"}