{"title":"Hair Type Favourites","description":"\u003cp\u003eShop professional products selected by hair type, so your routine feels more personal, less overwhelming and much easier to love.\u003c\/p\u003e\u003cp\u003eCurated by Moda Salon for professional results, easy routines, and beauty that feels polished without the overwhelm.\u003c\/p\u003e","products":[{"product_id":"oi-oil-absolute-beautifying-potion","title":"Davines OI Oil | Roucou Oil Finishing Oil for Shine, Frizz Control and Heat Protection","description":"\u003cp\u003eA multi-purpose Davines Roucou Oil finishing oil for all hair types that seals the cuticle, eliminates frizz, delivers intense mirror-like shine and provides heat protection up to 230°C — used on damp hair as a pre-styler or on dry hair as a finishing polish.\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Most Requested Davines Product at Moda\u003c\/h3\u003e\n\u003cp\u003eOI Oil is the single most requested Davines product at Moda Salon. What makes it different from most hair oils is that it does not feel like an oil once it is in the hair — there is no greasiness, no heaviness and no next-morning residue. What it leaves is a smooth, sealed finish that makes hair look lit from inside. Two to three drops warmed between the palms and worked through damp mid-lengths before blow-drying delivers heat protection and a perfectly smooth blowout. The same amount smoothed through dry hair after styling eliminates flyaways and adds a mirror-like shine that elevates any style.\u003c\/p\u003e\n\u003cp\u003eThe Roucou Oil creates a micro-thin protective lipid film on the hair surface — it reflects light, amplifies shine, seals raised cuticle scales and blocks frizz triggers without accumulation. The warm-up step is the technique detail that separates a perfect application from a heavy one: warming the oil between palms for five seconds before touching the hair emulsifies it and allows it to spread evenly through far more hair with far fewer drops. Heat protection to 230°C. Vegan.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRoucou Oil (Bixa Orellana)\u003c\/strong\u003e — cold-pressed, 100x richer in beta-carotene than carrots. Creates a micro-thin protective lipid film on the hair surface that reflects light, seals raised cuticle scales, amplifies shine and blocks frizz without silicone buildup. Heat protection up to 230°C on damp or dry hair. Dry-finish — no greasiness or residue. Vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eWarm 2–3 drops between both palms for a full five seconds before touching the hair. This emulsifies the oil and allows it to spread evenly through far more hair with far fewer drops. Clients who skip this step use too much and get heaviness. Clients who warm it properly cover their entire head of hair with two to three drops and get a dry, weightless shine finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eDispense 2–3 drops into the palm.\u003c\/li\u003e\n\u003cli\u003eWarm between both palms for five full seconds.\u003c\/li\u003e\n\u003cli\u003eOn damp hair: apply through mid-lengths and ends before blow-drying. Do not rinse out. Heat protection active up to 230°C.\u003c\/li\u003e\n\u003cli\u003eOn dry hair: smooth over the surface to seal flyaways and add finishing shine.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"50 ml","offer_id":46872593760484,"sku":"DV73303","price":31.0,"currency_code":"CAD","in_stock":true},{"title":"135 ml","offer_id":46872593793252,"sku":"DV76001","price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/davines-oi-oil-899082_0b82832a-93f7-4d3e-8bc4-5b04febd98dc.jpg?v=1761185902"},{"product_id":"replumping-hair-filler-superactive","title":"Davines REPLUMPING Hair Filler Superactive | Leave-In Treatment for Fine or Limp Hair","description":"\u003ch2\u003eREPLUMPING Hair Filler Superactive\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDavines Naturaltech REPLUMPING Hair Filler Superactive is a leave-in serum with Sodium Hyaluronate and Tapioca Starch that compacts, replumps, and invigorates fine or structurally depleted hair — extending blow-dry results with a lasting anti-humidity effect.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Step That Actually Fills Hair Back In\u003c\/h3\u003e\n\u003cp\u003eThis is the product in the REPLUMPING system that clients most visibly feel the difference from. Where the shampoo and conditioner work at the structural level during washing, the Hair Filler Superactive is a targeted leave-in that goes on towel-dried hair section by section before blow-drying. It physically compacts and replumps the hair fibre — not adding product build-up, but genuinely improving the hair's cross-sectional fullness and shine. Fine hair that typically looks thin and wispy after drying comes out looking more substantial and alive.\u003c\/p\u003e\n\u003cp\u003eThe texture is a lightweight fluid serum that distributes easily with a comb and processes almost invisibly into the hair as you blow-dry through it. The anti-humidity effect is worth flagging specifically: this isn't just a smoothing product, it helps the style hold its shape longer, which matters for fine-haired clients who find their blow-dry collapses quickly. Davines also notes it makes the blow-dry last longer overall — a genuine benefit that's easy to communicate at the chair.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e — A low-molecular-weight form of hyaluronic acid that penetrates into the hair cortex rather than sitting on the surface, delivering deep internal hydration that plumps the hair fibre from within. Davines combines it with Tapioca and Wheat Starch — natural film-forming agents that compact the hair surface, add body, and create the anti-humidity barrier that helps the style hold.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eSection the hair before applying — this is not a product to scrunch in or apply hand-over-hand. Work parting by parting, apply a small amount directly to each section, comb through, then move to the next. That even distribution is what gives the replumping effect consistency across the whole head. Uneven application creates uneven results with this one.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eShampoo and condition with REPLUMPING Shampoo and Conditioner.\u003c\/li\u003e\n\u003cli\u003eTowel-dry hair — remove excess water but keep hair damp, not dripping.\u003c\/li\u003e\n\u003cli\u003ePart hair into sections.\u003c\/li\u003e\n\u003cli\u003eApply the serum to each section and comb through to distribute evenly.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eProceed with blow-dry. Avoid contact with eyes.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":37564945924285,"sku":"DV71337","price":77.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Replumping_superactive.png?v=1737143499"},{"product_id":"energizing-thickening-tonic","title":"Davines ENERGIZING Thickening Tonic | Leave-In Tonic for Instantly Fuller, Thicker Hair","description":"\u003ch2\u003eENERGIZING Thickening Tonic\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDavines Naturaltech ENERGIZING Thickening Tonic is a leave-in scalp tonic with Panthenol, Caffeine, and film-forming polymers that increases the diameter of the hair fibre by 10% from the first application — delivering visibly fuller, shinier hair without weight.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: Instant Thickening, Real Results from Application One\u003c\/h3\u003e\n\u003cp\u003eMost thinning hair treatments ask for patience — weeks or months before you see anything. The Thickening Tonic is different: Davines backs it with a specific, measurable claim — 10% increase in hair fibre diameter from the very first application. That’s not a cumulative result. It’s immediate, and clients notice it. This makes it one of the easiest ENERGIZING products to get buy-in on, because the payoff is visible the same day.\u003c\/p\u003e\n\u003cp\u003eThe formula works through a combination of film-forming polymers that physically coat and swell the hair shaft, alongside Panthenol which penetrates the cortex to genuinely strengthen the fibre from within. Caffeine and Eucalyptus provide the same scalp stimulation found across the ENERGIZING range.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Provitamin B5)\u003c\/strong\u003e — A humectant and film-former that penetrates into the hair cortex, binding water and expanding the hair shaft to increase its diameter. Davines pairs it with AMP-Acrylates and Isobutylene film-forming copolymers that create an additional coating effect on the hair surface, and Caffeine + Eucalyptus at the scalp level to simultaneously stimulate follicle vitality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eComb the Thickening Tonic through the lengths after applying to the scalp — the film-forming polymers need even distribution to create consistent thickening across the head. A fine-tooth or paddle comb works best.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eShampoo with ENERGIZING Shampoo and condition if needed.\u003c\/li\u003e\n\u003cli\u003eTowel-dry hair — remove excess water but keep hair damp.\u003c\/li\u003e\n\u003cli\u003eApply the tonic to scalp and towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently into scalp, then comb through lengths for even distribution.\u003c\/li\u003e\n\u003cli\u003eDo not rinse. Style as usual.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":37564945957053,"sku":"DV71336","price":59.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/products\/davines-energizing-thickening-tonic-for-fine-hair-128814.jpg?v=1674314929"},{"product_id":"energizing-shampoo","title":"Davines ENERGIZING Shampoo | Stimulating Shampoo for Thinning or Fragile Hair","description":"\u003ch2\u003eENERGIZING Shampoo\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDavines Naturaltech ENERGIZING Shampoo is a stimulating, revitalizing cleanser with Caffeine, Peppermint Oil, and Niacinamide that gently washes fragile, thinning hair while energizing the scalp and supporting the ENERGIZING treatment routine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Foundation of Every Thinning Hair Routine We Build\u003c\/h3\u003e\n\u003cp\u003eThe ENERGIZING Shampoo is Davines’ bestselling Naturaltech product — and for good reason. It’s the anchor of the entire ENERGIZING routine, designed to be used consistently on a protocol rather than casually. When clients come to us with hair that’s thinning, shedding more than usual, or feeling progressively finer over time, this is the first product we put in their hands. The formula cleanses gently without stripping the scalp, and the Caffeine and Peppermint Oil combination gives a noticeable stimulating sensation at the scalp that clients respond well to — they can feel it working.\u003c\/p\u003e\n\u003cp\u003eDavines specifies a clear usage protocol: every other day for the first month (intensive phase), then twice per week for two months in maintenance, alternating with the RENEWING Shampoo. That rotation matters — it keeps the scalp from acclimating to the formula and ensures the actives maintain their effect.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine\u003c\/strong\u003e — A proven scalp-stimulating active that penetrates the hair follicle to counteract DHT-related inhibition and support follicle vitality. Davines pairs it with Peppermint Oil (vasodilating, microcirculation-stimulating), Niacinamide (scalp-balancing, anti-inflammatory), and Epigallocatechin Gallatyl Glucoside from green tea (antioxidant protective).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eLeave it on for the full 2–3 minutes before rinsing — this isn’t a lather-and-rinse shampoo. The contact time is when Caffeine and Peppermint Oil are doing their work on the scalp.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply shampoo to scalp and damp hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently and leave on for 2–3 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly. Repeat if needed.\u003c\/li\u003e\n\u003cli\u003eIntensive protocol: use every other day for 1 month.\u003c\/li\u003e\n\u003cli\u003eMaintenance: use twice per week for 2 months, alternating with RENEWING Shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":46867981861092,"sku":"DV71252","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":46867981893860,"sku":"DV71253","price":97.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/energizing_shampoo.png?v=1737046092"},{"product_id":"davines-love-smoothing-conditioner","title":"Davines LOVE SMOOTHING Essential Haircare Conditioner | Smoothing Conditioner for Frizzy Hair","description":"\u003ch2\u003eDavines LOVE SMOOTHING Conditioner\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA fast-acting smoothing Davines conditioner for frizzy, thick and coarse hair that transforms unruly locks into manageable, smooth hair — delivering up to 3x smoother results and 72 hours of anti-frizz with the full LOVE SMOOTHING routine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: Where the Cuticle Actually Gets Laid Flat\u003c\/h3\u003e\n\u003cp\u003eIf the shampoo starts the smoothing process, LOVE SMOOTHING Conditioner is where it actually settles in. It is a fast-acting formula — 30 seconds is enough for most hair types — and in that time it works the Apple Pulp Extract into the hair fibre, deepening the cuticle-smoothing the shampoo began and locking in moisture. The texture is silky and lightweight, melting into the hair rather than sitting on top of it, which means it rinses out completely clean without any of the coating weight that heavier smoothing conditioners leave behind.\u003c\/p\u003e\n\u003cp\u003eIt is particularly well-suited to thick, coarse or wavy hair that goes frizzy rather than defined — the clients who describe their hair as fighting back, puffing up in humidity or never quite settling. The difference between using this and a general conditioner is most visible on the second and third day, when hair that would normally be losing shape is still calm. Paired with the LOVE SMOOTHING Milk as a leave-in, the 72-hour anti-frizz claim becomes genuinely achievable. 95.5% naturally derived, vegan.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRegenerative Organic Certified™ Apple Pulp Extract\u003c\/strong\u003e — sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. Carbohydrates lock in moisture and smooth the hair fibre; antioxidants protect the hair and keep it healthy while reducing frizz. Used with the full LOVE SMOOTHING routine (shampoo, conditioner and lightweight milk), delivers up to 3x smoother hair after one use and up to 72 hours of anti-frizz. 95.5% naturally derived, vegan. Silky lightweight texture that melts into the hair.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply immediately after rinsing the shampoo while hair is still soaking wet — the water in the hair helps the conditioner distribute evenly through the lengths. On very thick or coarse hair, section the hair and apply in panels rather than all-over to ensure even coverage before the 30-second processing time starts. Rinse with cool water to close the cuticle and enhance the shine result.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing, apply to damp hair from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eLeave for 30 seconds — extend to 2–3 minutes on very thick or coarse hair.\u003c\/li\u003e\n\u003cli\u003eComb through gently with a wide-tooth comb.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water.\u003c\/li\u003e\n\u003cli\u003eFollow with LOVE SMOOTHING Milk on towel-dried hair to extend frizz control through the day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs Davines LOVE SMOOTHING Essential Haircare Conditioner fast enough for daily use?\u003c\/strong\u003e\u003cbr\u003eYes — it is specifically formulated as a fast-acting conditioner that delivers results in 30 seconds, making it practical for daily washing. For thicker or coarser hair that needs more penetration, extending to 2–3 minutes deepens the smoothing result.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat does the Apple Pulp Extract do in Davines LOVE SMOOTHING Conditioner?\u003c\/strong\u003e\u003cbr\u003eYes — sourced from a certified regenerative farm in Borgo Val di Taro, Parma, Italy, it contains carbohydrates that lock in moisture and smooth the hair fibre, and antioxidants that protect against damage. It is the active ingredient responsible for the conditioner's frizz-reducing and smoothing action.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use Davines LOVE SMOOTHING Conditioner on wavy hair without losing the wave pattern?\u003c\/strong\u003e\u003cbr\u003eYes — it smooths frizz and reduces puffiness without eliminating wave movement. If your hair is wavy and frizzy, LOVE SMOOTHING gives you the calmer version of your wave. If you want to enhance and define waves further, LOVE CURL Conditioner is better suited.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow does Davines LOVE SMOOTHING Conditioner compare to the LOVE SMOOTHING Mask?\u003c\/strong\u003e\u003cbr\u003eYes — the conditioner is the daily step, applied after every wash for 30 seconds. The mask is a deeper treatment for thick or coarse frizzy hair that needs more intensive smoothing — used in place of the conditioner once a week for a more concentrated result.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Davines LOVE SMOOTHING Essential Haircare Conditioner safe for colour-treated frizzy hair?\u003c\/strong\u003e\u003cbr\u003eYes — the formula is colour-safe. It is particularly beneficial for colour-treated hair, where the cuticle is more open and more prone to frizz after chemical processing.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"75 ml","offer_id":46866871386340,"sku":"DV70059","price":20.0,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":43758737653988,"sku":"DV70010","price":53.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49114609516772,"sku":"DV70018","price":145.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/NewLoveSmoothconditioner.png?v=1778271414"},{"product_id":"davines-love-smoothing-shampoo-250ml","title":"Davines LOVE SMOOTHING Essential Haircare Shampoo | Smoothing Shampoo for Frizzy Hair","description":"\u003ch2\u003eDavines LOVE SMOOTHING Shampoo\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA smoothing Davines shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine — taming fine, medium, thick or coarse hair with up to 3.9x smoother and 2.5x shinier results with the full LOVE SMOOTHING routine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Wash That Starts the Smooth\u003c\/h3\u003e\n\u003cp\u003eLOVE SMOOTHING Shampoo does something that most shampoos do not — it actively works on the frizz problem during the cleanse rather than leaving that job entirely to the conditioner and leave-in. The reformulated formula uses Apple Pulp Extract to begin laying the hair cuticle flat from the very first step, which means every product that comes after it is working from a better starting point. The result is a routine that compounds: the conditioner smooths further, the leave-in milk seals it in, and by the time the hair is dry it is noticeably more disciplined than it would be with a standard shampoo as the base.\u003c\/p\u003e\n\u003cp\u003eThe texture is rich and creamy, developing into a velvety lather that feels indulgent without being heavy. It works across all hair types where frizz is the concern — fine, medium, thick and coarse — which is unusual for a smoothing formula and makes it versatile enough to recommend to almost any client dealing with puffiness or unruliness. The scent runs through the entire LOVE SMOOTHING range: zesty citrus and delicate florals opening into a smooth, warm musky base. 92% naturally derived, 99% biodegradable, vegan.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRegenerative Organic Certified™ Apple Pulp Extract\u003c\/strong\u003e — sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. Contains carbohydrates that lock in moisture and smooth the hair fibre; antioxidants protect and maintain hair health while actively reducing frizz. Used consistently with the full LOVE SMOOTHING routine (shampoo, conditioner and lightweight milk), Davines' efficacy testing shows up to 3.9x smoother hair after one use, up to 2.5x shinier hair after one use, and up to 72 hours of long-lasting anti-frizz effect. Formula is 92.0% naturally derived, 99.0% biodegradable, vegan.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eRinse with cool water at the end — this helps close the cuticle that the shampoo has just been smoothing, locking the result in before the conditioner goes on. On thick or coarse hair, a double application gives noticeably better cuticle-smoothing before conditioning. Do not pile the hair on top of the head or scrub — both actions roughen the cuticle and undo what the formula is trying to achieve.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair and massage gently into scalp, distributing through mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water — repeat for thicker or coarser hair.\u003c\/li\u003e\n\u003cli\u003eFollow with Davines LOVE SMOOTHING Conditioner.\u003c\/li\u003e\n\u003cli\u003eComplete the routine with LOVE SMOOTHING Milk on towel-dried hair for all-day anti-frizz.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs Davines LOVE SMOOTHING Essential Haircare Shampoo suitable for fine hair as well as thick coarse hair?\u003c\/strong\u003e\u003cbr\u003eYes — the formula is specifically designed to work on fine, medium, thick and coarse hair types. The smoothing action is not weight-based, so fine hair benefits without being flattened. Match the conditioner and leave-in to your hair density for the best result.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is the Regenerative Organic Certified Apple Pulp Extract in Davines LOVE SMOOTHING Shampoo?\u003c\/strong\u003e\u003cbr\u003eYes — it is the hero ingredient across the entire LOVE SMOOTHING range, sourced from Mr. Francesco Querzola's certified regenerative farm in Borgo Val di Taro, Parma, Italy. It contains carbohydrates that smooth and moisturise hair, and antioxidants that protect the fibre against environmental damage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow much smoother does Davines LOVE SMOOTHING Shampoo make hair when used with the full routine?\u003c\/strong\u003e\u003cbr\u003eYes — Davines' efficacy testing shows up to 3.9x smoother hair after one use of the complete routine (shampoo, conditioner and lightweight milk), and up to 72 hours of long-lasting anti-frizz effect. The shampoo begins the smoothing process that the conditioner and milk then extend.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is the difference between Davines LOVE SMOOTHING Shampoo and LOVE CURL Shampoo for wavy hair?\u003c\/strong\u003e\u003cbr\u003eYes — LOVE SMOOTHING is for wavy to frizzy hair where the goal is a calmer, smoother, more disciplined result. LOVE CURL is for wavy to curly hair where the goal is to enhance and define the natural pattern. If you want less frizz and more sleek control, LOVE SMOOTHING. If you want more definition and bounce, LOVE CURL.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use Davines LOVE SMOOTHING Essential Haircare Shampoo on colour-treated frizzy hair?\u003c\/strong\u003e\u003cbr\u003eYes — the formula is colour-safe. Colour-treated hair is often more prone to frizz due to the cuticle being more open after processing, and the Apple Pulp Extract actively smooths and protects the hair fibre regardless of colour treatment history.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"75 ml","offer_id":46866866503908,"sku":"DV70056","price":18.0,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":43758871183588,"sku":"DV70009","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49114596966628,"sku":"DV70057","price":113.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/New_Love_Smooth_shampoo.png?v=1778270236"},{"product_id":"davines-love-curl-conditioner-250ml","title":"Davines LOVE CURL Essential Haircare Conditioner | Curl-Enhancing Conditioner for Wavy and Curly Hair","description":"\u003ch2\u003eDavines LOVE CURL Conditioner\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA fast-acting curl-enhancing Davines conditioner for wavy and curly hair that instantly detangles, reduces breakage and frizz, and delivers bouncy, defined curls with up to 11x more hydration and 72 hours of anti-frizz.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The 30-Second Step That Defines the Whole Curl\u003c\/h3\u003e\n\u003cp\u003eLOVE CURL Conditioner is where the curl pattern actually starts to take shape in the routine. It works fast — 30 seconds is all it needs — but in that time it does something that most conditioners do not: it does not just soften the hair, it actively enhances the curl's elasticity and definition. The silky lightweight texture melts into wet curls instantly, detangling without drag and leaving the hair light enough that the curl can spring back rather than drooping under weight. After rinsing, the curl is bouncy, soft and visibly more defined than it was before conditioning.\u003c\/p\u003e\n\u003cp\u003eFor clients who have been skipping conditioner because it makes their curls heavy, or using a general conditioner that flattens the pattern, this is consistently the product that changes their relationship with their curl routine. It works across the spectrum from wavy to curly, and when followed by the LOVE CURL Enhancing Milk as a leave-in, the frizz control extends for up to 72 hours. The scent — fresh fig and lime into florals and grapefruit settling into musk and ambergris — carries through beautifully from the shampoo.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRegenerative Organic Certified™ Baobab Pulp Extract\u003c\/strong\u003e — sourced from Mrs. Ouattara Abiba women's association in Banfora, Burkina Faso. Carbohydrates in the extract lock in moisture and transform unruly curls into smooth, frizz-free locks. Antioxidants protect the hair and keep it healthy. Used consistently with the full LOVE CURL routine (shampoo, conditioner and enhancing milk), it delivers up to 11x more hydrated hair, enhances curl elasticity by 24.6%, and up to 72 hours of long-lasting anti-frizz. Silky lightweight texture, vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply to soaking wet hair immediately after rinsing the shampoo — the wetter the hair, the better the conditioner distributes through the curl pattern. Use a wide-tooth comb or your fingers to work it through from ends to roots, then leave for 30 seconds before rinsing with cool water. Do not scrunch yet — let it rinse clean first, then apply the Enhancing Milk and scrunch into the curl.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing, apply to damp hair from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eLeave for 30 seconds and comb through gently with fingers or a wide-tooth comb.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water.\u003c\/li\u003e\n\u003cli\u003eFollow with Davines LOVE CURL Enhancing Milk on towel-dried hair to extend frizz control and define curl pattern.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs Davines LOVE CURL Essential Haircare Conditioner lightweight enough for fine curly or wavy hair?\u003c\/strong\u003e\u003cbr\u003eYes — the silky lightweight texture is specifically formulated to condition without weighing down the curl pattern. Apply from mid-lengths to ends and rinse thoroughly for the best balance of moisture and movement.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow quickly does the Davines LOVE CURL Conditioner work on curly hair?\u003c\/strong\u003e\u003cbr\u003eYes — Davines formulated it as a fast-acting conditioner that delivers results in 30 seconds. For hair that needs extra attention, leaving it for up to 60 seconds deepens the detangling and elasticity benefit before rinsing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes Davines LOVE CURL Essential Haircare Conditioner reduce frizz for more than one day?\u003c\/strong\u003e\u003cbr\u003eYes — up to 72 hours of anti-frizz effect when using the complete LOVE CURL routine of shampoo, conditioner and enhancing milk per Davines' efficacy testing. The conditioner is the step that seals the cuticle and extends the frizz control the shampoo begins.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is the difference between Davines LOVE CURL Conditioner and LOVE CURL Co-Wash?\u003c\/strong\u003e\u003cbr\u003eYes — the conditioner is a rinse-out treatment applied after the shampoo, designed to detangle, hydrate and enhance curl definition in 30 seconds. The Co-Wash is a low-lather cleansing conditioner that replaces the shampoo entirely — better suited for thicker, coarser or very curly hair that needs a conditioning cleanse rather than a full shampoo.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use Davines LOVE CURL Conditioner on colour-treated wavy or curly hair?\u003c\/strong\u003e\u003cbr\u003eYes — the formula is colour-safe and is particularly beneficial for colour-treated curly hair, which tends to dry out and lose definition faster after processing. The Baobab Pulp Extract locks in moisture and helps curls bounce back to their natural shape.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":49120217268452,"sku":"DV70115","price":53.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49120217301220,"sku":"DV70116","price":145.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/NewLoveCurlConditioner.png?v=1778272825"},{"product_id":"davines-love-curl-shampoo-250ml","title":"Davines LOVE CURL Essential Haircare Shampoo | Curl-Enhancing Shampoo for Wavy and Curly Hair","description":"\u003ch2\u003eDavines LOVE CURL Shampoo\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA curl-enhancing moisturising Davines shampoo for wavy and curly hair that hydrates, enhances curl elasticity and delivers up to 11x more hydrated hair and 72 hours of anti-frizz with the full LOVE CURL routine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Wash That Sets the Curl Up Right\u003c\/h3\u003e\n\u003cp\u003eEverything in a curly hair routine depends on how well the wash step sets the hair up for what comes after. LOVE CURL Shampoo is built for exactly that — it cleanses gently without stripping the natural moisture that curly hair desperately needs, and it actively preps the curl pattern for the conditioner and leave-in that follow. The reformulated formula uses a creamy texture that develops into a velvety lather, and it delivers immediate softness and elasticity from the rinse. Curls that come out of the shower bouncy and defined rather than frizzy and undefined are almost always starting with the right shampoo.\u003c\/p\u003e\n\u003cp\u003eThe scent is one of the most distinctive in the Essential Haircare range — fresh fig and lime opening into luminous florals and grapefruit, settling into musk and ambergris. It is warm and citrusy without being sharp, and it carries through the whole LOVE CURL routine for a cohesive experience. For wavy and curly clients who have been struggling with frizz and undefined pattern, this is where the correction starts. Pair it with LOVE CURL Conditioner and LOVE CURL Enhancing Milk for the full efficacy results.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRegenerative Organic Certified™ Baobab Pulp Extract\u003c\/strong\u003e — sourced from Mrs. Ouattara Abiba women's association in Banfora, Burkina Faso. The extract contains carbohydrates that lock in moisture and antioxidants that protect the hair and keep it healthy. Used consistently with the full LOVE CURL routine (shampoo, conditioner and enhancing milk), it delivers up to 11x more hydrated hair, enhances curl elasticity by 24.6%, and provides up to 72 hours of long-lasting anti-frizz effect. Formula is 90.6% naturally derived, 98.4% biodegradable, and vegan.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply to thoroughly wet hair and work the lather through from roots to ends using your fingers rather than scrunching — scrunching comes later in the routine. Rinse with cool water to help close the cuticle and preserve the moisture you just put in. For very curly or coarse hair, a second application delivers noticeably better saturation before conditioning.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply to thoroughly wet hair and massage gently into scalp, lengths and ends.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly — repeat if needed for product buildup or oilier roots.\u003c\/li\u003e\n\u003cli\u003eFollow immediately with Davines LOVE CURL Conditioner.\u003c\/li\u003e\n\u003cli\u003eComplete the routine with LOVE CURL Enhancing Milk on towel-dried hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs Davines LOVE CURL Essential Haircare Shampoo suitable for both wavy and curly hair?\u003c\/strong\u003e\u003cbr\u003eYes — it is formulated for the full spectrum from loose waves to tight curls. The curl elasticity enhancement and anti-frizz action are beneficial across all curl types, though results are most pronounced when using the complete LOVE CURL routine matched to hair type.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is the Regenerative Organic Certified Baobab Pulp Extract in Davines LOVE CURL Shampoo?\u003c\/strong\u003e\u003cbr\u003eYes — it is the hero ingredient across the entire LOVE CURL range, sourced from a women's cooperative in Banfora, Burkina Faso. It contains carbohydrates that lock in moisture and antioxidants that protect hair, enhancing curl definition and elasticity with consistent use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does the anti-frizz effect of Davines LOVE CURL Shampoo last?\u003c\/strong\u003e\u003cbr\u003eYes — up to 72 hours of long-lasting anti-frizz effect when using the complete LOVE CURL routine of shampoo, conditioner and enhancing milk per Davines' efficacy testing. The shampoo initiates the anti-frizz action that the conditioner and milk then extend and seal.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eShould I use the Davines LOVE CURL Shampoo or Co-Wash for my curl type?\u003c\/strong\u003e\u003cbr\u003eYes — the shampoo is ideal for wavy to curly hair for regular washing. The Co-Wash is specifically designed for thicker, coarser or very curly hair that benefits from a gentler, more conditioning cleanse used alongside the LOVE CURL Mask and Cream. If you wash frequently or have finer curls, the shampoo is the right starting point.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use Davines LOVE CURL Essential Haircare Shampoo on colour-treated curly hair?\u003c\/strong\u003e\u003cbr\u003eYes — the formula is colour-safe. Curly hair tends to be drier than straight hair even without colour processing, and colour-treated curly hair benefits particularly from the moisture-locking Baobab Pulp Extract in this formula.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":49120210845924,"sku":"DV70110","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49120210878692,"sku":"DV70111","price":113.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/NewLoveCurlShampoo.png?v=1778272544"},{"product_id":"momo-shampoo","title":"Davines MOMO Essential Haircare Shampoo | Moisturising Shampoo for Dry and Dehydrated Hair","description":"\u003ch2\u003eDavines MOMO Shampoo\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA moisturising Davines shampoo for dry or dehydrated hair that gently cleanses while actively hydrating — delivering softness, shine and up to 11.8x more hydrated hair with the full MOMO routine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Hydrating Shampoo That Does Not Weigh Fine Hair Down\u003c\/h3\u003e\n\u003cp\u003eMOMO sits in a category most dry-hair clients struggle to find: a moisturising shampoo that actually delivers hydration without making fine or medium hair collapse. Most hydrating shampoos compensate for dryness by adding weight — they coat the hair heavily and leave the root flat. The reformulated MOMO Shampoo is built differently, using a lightweight formula that hydrates at the cortex level rather than coating the surface, which is why it works so consistently on hair types that usually cannot tolerate anything labelled \"moisturising.\"\u003c\/p\u003e\n\u003cp\u003eBehind the chair, we reach for MOMO when a client describes their hair as dry but not damaged — the hair that feels parched, loses shine quickly, lacks bounce and movement, and drinks up any moisture it gets without ever quite feeling satisfied. Colour-treated hair that dries out between appointments is a natural fit. So is fine hair in dry climates or through winter. The lather is fluid and airy, the scent is warm and distinctive — sun-drenched Mediterranean fig moving into vibrant citrus and grounding cedarwood — and the rinse is completely clean. No residue, no weight, just noticeably softer, more manageable hair from the first wash.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRegenerative Organic Certified™ Apricot Extract\u003c\/strong\u003e — sourced from Mr. Francesco Travaglini's farm in Larino, Campobasso, Italy. The extract contains polysaccharides that lock moisture into the hair and Vitamin A that supports soft, nourished hair with every wash. It also supports the detangling action of the formula and improves manageability. The full MOMO routine (shampoo, conditioner and serum) delivers up to 11.8x more hydrated hair per Davines' efficacy testing. Formula is 93.1% naturally derived, 98.3% biodegradable, and vegan.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eRinse with lukewarm water rather than hot — this is what Davines recommends specifically for MOMO, because cooler water helps seal the hair cuticle and enhances the shine result. For hair that is dry at the ends but oily at the scalp, massage MOMO into the scalp and let the lather rinse passively through the lengths rather than working it in aggressively — this gives a clean root without over-stripping already-dry ends.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair and massage into the scalp, distributing evenly through mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water — repeat if needed.\u003c\/li\u003e\n\u003cli\u003eFollow immediately with Davines MOMO Conditioner.\u003c\/li\u003e\n\u003cli\u003eComplete the routine with MOMO Serum on towel-dried hair for all-day hydration.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs Davines MOMO Essential Haircare Shampoo suitable for fine dry hair without weighing it down?\u003c\/strong\u003e\u003cbr\u003eYes — MOMO Shampoo is specifically formulated to hydrate without adding weight. The lightweight formula delivers moisture to the hair cortex rather than coating the surface heavily, making it one of the few moisturising shampoos that genuinely works on fine or medium hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is the Regenerative Organic Certified Apricot Extract in Davines MOMO Shampoo?\u003c\/strong\u003e\u003cbr\u003eYes — it is the hero ingredient across the entire MOMO range, sourced from Mr. Francesco Travaglini's certified regenerative farm in Larino, Campobasso, Italy. It contains polysaccharides that lock moisture in and Vitamin A for soft, nourished hair with consistent use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow much more hydrated does Davines MOMO Shampoo make hair compared to untreated hair?\u003c\/strong\u003e\u003cbr\u003eYes — Davines' efficacy testing shows up to 11.8x more hydrated hair when using the full MOMO routine of shampoo, conditioner and serum versus untreated hair. The shampoo alone begins the hydration process at the cleanse stage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use Davines MOMO Essential Haircare Shampoo on colour-treated dry hair?\u003c\/strong\u003e\u003cbr\u003eYes — the formula is colour-safe and is particularly beneficial for colour-treated hair, which tends to lose moisture faster after chemical processing. MOMO restores that soft, conditioned feeling between salon appointments.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is the difference between Davines MOMO Shampoo and DEDE Shampoo for dry hair?\u003c\/strong\u003e\u003cbr\u003eYes — DEDE is a gentle daily shampoo for all hair types that simply need a light, clean wash. MOMO is specifically formulated for dry or dehydrated hair and actively replenishes moisture during the cleanse. If the hair consistently feels parched, lacks shine or lacks bounce, MOMO is the right choice.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"75 ml","offer_id":46866592465124,"sku":"DV70038","price":18.0,"currency_code":"CAD","in_stock":true},{"title":"250 ml","offer_id":43758838153444,"sku":"DV70000","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49120189251812,"sku":"DV70040","price":113.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/momoshampoo.png?v=1778287480"},{"product_id":"nounou-shampoo","title":"Davines NOUNOU Essential Haircare Shampoo | Nourishing Shampoo for Processed and Brittle Hair","description":"\u003cp\u003e\u003cstrong\u003eThe reformulated Davines NOUNOU Shampoo for processed and brittle hair — now with Regenerative Organic Certified™ Lupin Extract and Fiaschetto Tomato Extract, a strengthening repair shampoo that nourishes the hair fibre during the cleanse.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Repair Starts Here\u003c\/h3\u003e\n\u003cp\u003eNOUNOU is the Davines line for hair that has been through chemical processing, bleaching, or repeated colouring and shows it. The reformulated NOUNOU Shampoo is where that repair cycle begins — not by stripping and starting over, but by actively nourishing and strengthening the hair fibre during the cleanse itself. The Lupin Extract’s proteins begin working on the cortex from the first step, and the Fiaschetto Tomato Extract from the Torre Guaceto Slow Food Presidium adds antioxidant and Vitamin C support. The result is hair that comes out of the shampoo step softer and more resilient than a general cleanser leaves it.\u003c\/p\u003e\n\u003cp\u003eThe texture is a creamy formula that develops into a luxurious silky lather — richer than a standard shampoo, appropriate for the level of care processed hair needs. Use with NOUNOU Conditioner for the daily wash routine, or NOUNOU Mask as the weekly treatment step. Add NOUNOU Oil on towel-dried hair to complete the routine, seal the repair, and deliver heat protection to 230°C.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRegenerative Organic Certified™ Lupin Extract\u003c\/strong\u003e — sourced from Mr. Giuseppe Pellegrino’s farm in Cutrofiano, Lecce, Italy. Proteins strengthen and repair the hair fibre; polysaccharides lock in moisture; fatty acids reinforce hair and reduce breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTorre Guaceto Fiaschetto Tomato Extract (Slow Food Presidium)\u003c\/strong\u003e — sustainably extracted from the pulp, rich in carbohydrates, protein and Vitamin C. Contributes nourishing and antioxidant properties to the formula. Scent: invigorating citrus and green tea, blossoming with jasmine and rose, with a comforting woody touch.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eLeave the shampoo on for a full 60 seconds before rinsing — the Lupin Extract proteins need contact time to begin bonding to the damaged cortex. On hair that has just had a lightening or colour service, a double cleanse with NOUNOU Shampoo on the first post-service wash removes processing residue and allows the proteins to penetrate more effectively on the second pass. Follow with NOUNOU Conditioner or NOUNOU Mask.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair and massage gently from scalp through lengths.\u003c\/li\u003e\n\u003cli\u003eLeave on for 60 seconds to allow proteins to begin working on the hair fibre.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly. Repeat if needed.\u003c\/li\u003e\n\u003cli\u003eFollow with NOUNOU Conditioner (daily) or NOUNOU Mask (weekly treatment).\u003c\/li\u003e\n\u003cli\u003eFinish with NOUNOU Oil on towel-dried hair for the complete repair routine and heat protection to 230°C.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":49120170180836,"sku":"DV70031","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49120170213604,"sku":"DV70093","price":113.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/nounoushampoonew.png?v=1778286691"},{"product_id":"this-is-a-curl-mosturizing-mousse","title":"Davines This Is A Curl Moisturizing Mousse | Defining Curl Mousse for Wavy \u0026 Curly Hair","description":"\u003ch2\u003eThis Is A Curl Moisturizing Mousse\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA medium-hold curl mousse for wavy and curly hair — defines and enhances natural curls with a creamy, airy texture that adds volume and elasticity without weight, stickiness, or frizz.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Curl Moisturizing Mousse is the More Inside answer for curly and wavy clients who want definition without crunch and volume without collapse. The texture is genuinely different from most mousses — compact and creamy rather than loose and foamy, which means it applies more evenly and holds the curl shape more consistently through drying. The medium hold keeps curls defined and bouncy without going stiff, and the frizz control is effective without over-smoothing or stripping the natural texture. Shake well, apply to towel-dried hair, and style as desired — diffuse or air-dry.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active System\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eExtreme Bounce Factor\u003c\/strong\u003e — a three-dimensional resin structure that gives defined, bouncy curl shape from within the formula. \u003cstrong\u003eExtra Moisturizing Factor\u003c\/strong\u003e — deposits moisture on the hair shaft with gradual release, keeping curls hydrated and reducing frizz throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eShake before use. Apply evenly to towel-dried hair, scrunching upward from ends to roots. Diffuse or air-dry. Do not touch hair until fully dry to preserve curl definition.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the difference between the Curl Moisturizing Mousse and the Curl Building Serum?\u003c\/strong\u003e\u003cbr\u003eThe Mousse is a foam that adds volume and definition for wavy to curly hair. The Curl Building Serum is a leave-in cream that blocks humidity and works on curlier to coily textures needing stronger definition and frizz resistance. They can be layered — Mousse on top of Serum for added definition and volume.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill the Mousse make my curls crunchy?\u003c\/strong\u003e\u003cbr\u003eNo — the medium hold and Extreme Bounce Factor create elastic, bouncy curls rather than stiff or crunchy ones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for fine wavy hair?\u003c\/strong\u003e\u003cbr\u003eYes — the lightweight texture adds definition and body without weighing fine waves down.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":37564962078909,"sku":"DV87023","price":42.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/curl_moisturizing_mousse.png?v=1761233644"},{"product_id":"this-is-a-curl-building-serum","title":"Davines This Is A Curl Building Serum | Defining Leave-In Serum for Curly \u0026 Wavy Hair","description":"\u003ch2\u003eThis Is A Curl Building Serum\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA leave-in curl serum for wavy, curly, and coily hair — builds defined, bouncy, shiny curls with Panthenol and VP\/DMAPA Acrylates Copolymer that block frizz and seal out humidity all day.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Curl Building Serum is for the client whose curls need more than a mousse can deliver — more definition, more hold, more humidity resistance. The VP\/DMAPA Acrylates Copolymer is a flexible-film polymer that wraps each curl and holds its shape while blocking moisture from outside disrupting it. Panthenol adds elasticity and shine to the curl surface, so the result is defined and bouncy rather than crunchy or stiff. It applies to damp hair, distributes easily, and works on its own or as a base under the Curl Mousse for maximum definition and volume.\u003c\/p\u003e\n\u003cp\u003eThe Winner InStyle Best Beauty Buys recognition reflects what we see at the chair: it genuinely outperforms most curl serums on hold and frizz resistance without the heaviness that many curl creams carry.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eVP\/DMAPA Acrylates Copolymer\u003c\/strong\u003e — flexible film-forming polymer that defines curl shape and seals the cuticle against humidity penetration. The primary frizz-blocking and hold agent.\u003cbr\u003e\n\u003cstrong\u003ePanthenol (Provitamin B5)\u003c\/strong\u003e — adds elasticity and shine to the curl; keeps curls feeling soft rather than stiff through the hold.\u003cbr\u003e\n\u003cstrong\u003eExtreme Bounce Factor\u003c\/strong\u003e — three-dimensional resin structure for a defined, elastic curl result.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp hair before styling. Scrunch from ends to roots or rake through to distribute evenly. Diffuse or air-dry. Can be layered under the Curl Moisturizing Mousse for added volume and definition.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the Curl Building Serum a leave-in?\u003c\/strong\u003e\u003cbr\u003eYes — it is applied to damp hair and not rinsed out. Do not rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat curl types is it best for?\u003c\/strong\u003e\u003cbr\u003eWavy (2A–2C) to curly (3A–3C) hair. For coily hair (4A+), it can work well as a base layer under a cream or the Curl Gel Oil.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I layer it with the Curl Mousse?\u003c\/strong\u003e\u003cbr\u003eYes — apply the Serum first to damp hair for definition and frizz resistance, then layer the Curl Moisturizing Mousse on top for added volume and body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it make curls crunchy?\u003c\/strong\u003e\u003cbr\u003eNo — the Panthenol and Extreme Bounce Factor keep curls elastic and bouncy rather than stiff.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":37564962537661,"sku":"DV87014","price":42.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/products\/davines-this-is-a-curl-building-serum-153675.jpg?v=1771770672"},{"product_id":"this-is-an-oil-non-oil","title":"Davines This Is An Oil Non Oil | Frizz-Control Lightweight Protein Spray","description":"\u003ch2\u003eThis Is An Oil Non Oil\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA lightweight, spray-format \"oil\" that smooths frizz, adds hydration and structure, and leaves hair silky without any greasy residue — powered by hydrolyzed Corn, Wheat, and Soy proteins. Winner Best Beauty Buys, InStyle.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Oil Non Oil gets its name right — it looks like a liquid, it applies like an oil, but it behaves like neither. The hydrolyzed protein base (Corn, Wheat, and Soy proteins) adds genuine structural support to the hair fibre rather than just coating the surface, which is why the frizz control and silky finish it delivers are different from what a regular oil achieves. There's no greasiness, no weight, no build-up. It works on all hair types — fine hair gets smoothness without the weighed-down effect; thick hair gets frizz control and definition; curly hair gets structure and shine. The InStyle Best Beauty Buys win reflects what we see across all hair types using it: it consistently delivers.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein\u003c\/strong\u003e — three-protein complex that strengthens the hair fibre, smooths the cuticle, and delivers frizz control and silkiness without any oily residue.\u003cbr\u003e\n\u003cstrong\u003eVP\/DMAPA Acrylates Copolymer\u003c\/strong\u003e — flexible-hold polymer that adds light structure and definition without stiffness.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair — spray lightly through lengths and ends. Work through with fingers or a comb for even distribution. Use on damp hair before blow-drying for frizz control and smoothness; use on dry hair as a finishing product for silkiness and shine.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the Oil Non Oil actually an oil?\u003c\/strong\u003e\u003cbr\u003eNo — despite the name and appearance, it's a water and protein-based spray that delivers oil-like softness and shine without the weight or residue of an actual oil.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for fine hair?\u003c\/strong\u003e\u003cbr\u003eYes — one of the best More Inside products for fine hair. Lightweight, residue-free, and adds smoothness and softness without any heaviness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it on curly hair?\u003c\/strong\u003e\u003cbr\u003eYes — it adds frizz control, definition, and shine to curly hair without disrupting curl pattern or adding weight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it provide heat protection?\u003c\/strong\u003e\u003cbr\u003eNot primarily — use the Primer for heat protection. The Oil Non Oil is a smoothing and frizz-control product used on damp or dry hair.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":37564962832573,"sku":"DV87011","price":42.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/oil_non_oil.png?v=1761229429"},{"product_id":"this-is-a-blow-dry-primer","title":"Davines This Is A Primer | Heat Protecting Blow Dry Primer Spray","description":"\u003ch2\u003eThis Is A Primer (Blow Dry Primer)\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA heat-protecting, anti-humidity leave-in spray that primes hair for a perfect blowdry — protects to 230°C, volumises, reduces styling time, and extends blowdry hold. Scented with peppermint, jasmine, cedar, and patchouli.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Primer is the More Inside product we recommend to every client who blow-dries. It does exactly what a good primer should: it prepares the hair so the styling that follows works better and lasts longer. The heat protection goes to 230°C — the full range of temperatures home dryers and irons operate at. The anti-humidity barrier keeps the blowdry shape intact in humid conditions. The VP\/VA Copolymer and Panthenol combination adds body to the hair as it dries, which means fine-haired clients get lift and structure from the product itself before they've even touched the brush. The peppermint scent is distinctive — clients always comment on it.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e — film-forming polymer that delivers volumising, bodying, and hold extension through the drying process.\u003cbr\u003e\n\u003cstrong\u003ePanthenol (Provitamin B5)\u003c\/strong\u003e — adds elasticity, shine, and manageability to the hair during blow-drying.\u003cbr\u003e\n\u003cstrong\u003eMentha Piperita (Peppermint) Oil\u003c\/strong\u003e — invigorating scalp and hair active; contributes to the signature Primer fragrance: fresh peppermint and jasmine opening to cedar and patchouli.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eSpray onto towel-dried hair (5–20 pumps depending on hair length). Comb through to distribute evenly. Blow-dry as usual. Can be layered with other More Inside styling products.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the Primer provide heat protection?\u003c\/strong\u003e\u003cbr\u003eYes — up to 230°C\/450°F. Apply before any heat tool contact, including blow-dryers and irons.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for fine hair?\u003c\/strong\u003e\u003cbr\u003eYes — the volumising and bodying effect makes it particularly beneficial for fine hair. Apply generously at the roots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it with other More Inside products?\u003c\/strong\u003e\u003cbr\u003eYes — it's designed as a base layer. Apply the Primer to damp hair first, then add any More Inside curl, texture, or finishing product after.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs there a travel size?\u003c\/strong\u003e\u003cbr\u003eYes — the Primer is also available in a 100ml mini. See the mini listing at modasalon.ca.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":39461992562877,"sku":"DV87102","price":48.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/products\/davines-this-is-a-blow-dry-primer-747413.jpg?v=1674401455"},{"product_id":"silkening-shampoo","title":"Davines Heart of Glass Silkening Chelating Shampoo | Blonde Enhancing Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA chelating blonde shampoo with Jagua Blue Extract from Colombia — gently removes hard water mineral buildup and deposits while balancing unwanted warm tones without chromatic overload. 83.4% naturally derived. Vegan.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eMost shampoos clean the hair. The HOG Silkening Chelating Shampoo does something more specific: it removes the mineral deposits and hard water residue that accumulate on blonde and lightened hair and dull the tone over time, while simultaneously delivering Jagua Blue Extract to balance warmth without the over-toning risk that comes with aggressive violet pigment formulas. It's the difference between a shampoo that fights brassiness aggressively and one that simply keeps blonde looking fresh and balanced, wash after wash.\u003c\/p\u003e\n\u003cp\u003eThe distinctive indigo colour of this shampoo is not cosmetic branding — it's Genipa Americana (Jagua) fruit extract, sustainably sourced in Colombia, doing an actual job: depositing a plant-based pigment that counteracts warmth in the blonde spectrum, across both cool and warm shades, without leaving the grey-violet cast that over-toned hair gets from heavy purple formulas. That same Jagua Blue runs through the HOG Rich Conditioner, which is why both products share that distinctive colour.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eDavines is the only professional haircare line we carry at Moda. Every client gets Davines at the shampoo bowl, in colour services, and throughout treatments — we are not a multi-brand salon that stocks Davines alongside five other lines. We chose Davines because their commitment to sustainable farming aligns with our values as parents, and because the level of investment they put into education mirrors what we expect of ourselves. Heart of Glass is the line we reach for every time a blonde client sits down at the Moda sink. We have used it long enough to know exactly what it does and exactly who it is for.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJagua Blue Extract (Genipa Americana, Colombia):\u003c\/strong\u003e A natural indigo extract from the Jagua fruit, sustainably sourced in Colombia and processed without synthetic dyes. Provides tonal balancing across warm and cool blonde shades without chromatic overload, plus shine enhancement and protection against environmental stressors.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydrolyzed Adansonia Digitata (Baobab) Seed Extract:\u003c\/strong\u003e Film-forming botanical extract that smooths the cuticle and contributes softness and moisture without silicone build-up.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E), Soybean Oil, Cedrus Atlantica (Cedarwood) Oil:\u003c\/strong\u003e Antioxidant and nourishing complex that supports hair health and adds luminosity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eThe chelating action means this shampoo is particularly effective after clients have been swimming, or if their water at home is hard. We recommend a second application if there is noticeable mineral buildup to clear — the first application always lathers less on hair with heavy residue, and the second pass is where the real cleanse happens. Apply to scalp and damp hair, not soaking wet: too much water dilutes the product before it has a chance to work.\u003c\/p\u003e\n\n\u003ch3\u003eNot the Right Fit If...\u003c\/h3\u003e\n\u003cp\u003eNot ideal for extremely dry, very coarse, or actively frizzy hair that needs heavy moisture at the cleanse step — the chelating formula is gentle but prioritises tone clarity and mineral removal over intense conditioning. Those clients do better with a richer Davines shampoo like NOUNOU or MOMO in the cleanse step, then add the HOG Rich Conditioner as the tonal correction step after.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to scalp and damp hair, massaging gently.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eRepeat if hair has noticeable mineral buildup or the first lather is poor.\u003c\/li\u003e\n  \u003cli\u003eFollow with \u003ca href=\"https:\/\/www.modasalon.ca\/products\/davines-heart-of-glass-1000ml-duo\"\u003eHOG Rich Conditioner\u003c\/a\u003e or \u003ca href=\"https:\/\/www.modasalon.ca\/products\/instant-bonding-glow-davines\"\u003eHOG Instant Bonding Glow\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":48911494775012,"sku":"DV72000","price":49.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":48911494807780,"sku":"DV72001","price":127.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/silkening_shampooo_new.png?v=1778623384"},{"product_id":"sheer-glaze","title":"Davines Heart of Glass Sheer Glaze | Brightening Thermal Leave-In for Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eA brightening thermal leave-in fluid for blonde, highlighted, and grey hair — Davines' patented Fortifying Botanical Shield conditions, heat-protects to 230°C, adds UV protection, and delivers immediate visible shine from the first blowdry.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Sheer Glaze is the product that changes how a client feels about their blonde the moment they dry it. That immediate smoothness and brightness is the Fortifying Botanical Shield doing its job — forming a fine protective film over the hair surface that catches and reflects light rather than absorbing it. This is not shine from a silicone coating that builds up and flattens over time. It's brightness from better surface structure.\u003c\/p\u003e\n\u003cp\u003eEvery HOG product has a job. The Shampoo chelates and balances tone. The Rich Conditioner repairs bonds. The Sheer Glaze is the finishing step — it goes on damp hair before the blowdry and stays in. It provides the heat protection clients often skip (or apply with a different, non-HOG-compatible product), extends the hold and longevity of the blowdry, and adds UV protection that standard heat protectants don't include. For a blonde client blowing out her hair two to three times a week, this is the most versatile and impactful step in the daily routine.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eDavines is our entire professional line. We apply the Sheer Glaze in the salon on blonde and highlighted clients before any heat styling, and we recommend it as the leave-in step every blonde client takes home. The combination of heat protection, UV defence, and the Fortifying Botanical Shield's structural work is what makes this a meaningful product — not a luxury finishing touch, but an active protective step that the hair actually benefits from on every use.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFortifying Botanical Shield (Patented — Picea Abies, Scandinavian Spruce Fibre Extract):\u003c\/strong\u003e Davines' patented botanical extract sourced from Scandinavian spruce fibres. Forms a fine, lightweight film over the hair surface that strengthens the cuticle, adds visible shine, and provides UV protection and heat protection to 230°C without silicones.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJagua Blue Extract (Genipa Americana, Colombia):\u003c\/strong\u003e Continues the plant-based tonal balancing work started in the Chelating Shampoo — prevents tone from warming during heat styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply before the blow-dry begins — not partway through. The Fortifying Botanical Shield needs to be on the hair surface before heat contact to deliver both the full thermal protection and the complete styling hold benefit. A small amount distributed evenly through damp mid-lengths and ends is all that's needed. Too much product concentrated in one area can make that section feel coated at the root. Keep it off the scalp entirely.\u003c\/p\u003e\n\n\u003ch3\u003eNot the Right Fit If...\u003c\/h3\u003e\n\u003cp\u003eNot designed for air-dry styling — the Fortifying Botanical Shield is a heat-activated technology that performs best under the blow-dryer. Clients who air-dry most of the time are better served by the HOG Instant Bonding Glow as their leave-in step, which delivers rinse-out bond repair and luminosity without needing heat activation.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter washing and conditioning, remove excess water from hair.\u003c\/li\u003e\n  \u003cli\u003eApply a small amount through damp mid-lengths and ends. Do not apply to roots.\u003c\/li\u003e\n  \u003cli\u003eComb through for even distribution.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse.\u003c\/li\u003e\n  \u003cli\u003eBlow-dry and style as desired. The Botanical Shield activates with heat.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":39462332629181,"sku":"DV72008","price":49.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/sheer_glaze.png?v=1761240370"},{"product_id":"davines-melu-mellow-anti-breakage-shampoo-75ml","title":"Davines MELU Essential Haircare Shampoo | Anti-Breakage Shampoo for Long and Fragile Hair","description":"\u003ch2\u003eDavines MELU Shampoo\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAn anti-breakage Davines shampoo for long or damaged hair that reinforces the hair fibre from root to tip — enriched with Regenerative Organic Certified™ Black Chickpea Extract to reduce breakage from brushing by up to 39% and visibly reduce split ends by 37% with the full MELU routine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Foundation of the Anti-Breakage System\u003c\/h3\u003e\n\u003cp\u003eMELU Shampoo is where the anti-breakage routine starts — not just a gentle cleanser but an active strengthening step that deposits the Black Chickpea Extract's protective polysaccharides onto the hair fibre with every wash. The protective film formed during the cleanse reduces friction and mechanical damage during the rinse, which is where a significant amount of breakage on long or fragile hair actually occurs. The lather is rich and creamy and envelopes the hair in a velvety texture that thoroughly cleanses without stripping or tangling, making the rinse-out gentler than with most cleansers.\u003c\/p\u003e\n\u003cp\u003eClinical testing on 20 participants with split ends and brittle hair confirms the system works: -39% breakage from brushing and -37% split ends after 4 weeks of the full MELU routine (shampoo + conditioner + serum). The cumulative benefit builds with every wash — the more consistently it is used, the stronger and more resilient the hair becomes. Scent: sunlit citrus and spice blooming into fresh green florals, settling into soft woods and musk. Vegan.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRegenerative Organic Certified™ Black Chickpea Extract (Hydrolyzed Cicer Seed Extract)\u003c\/strong\u003e — sourced from Mr. Gabriele Colla's farm in Parma, Italy. Contains polysaccharides that create a protective film on the hair fibre to help prevent breakage; antioxidants preserve hair's strength and structural integrity. Rich creamy texture, velvety lather. Scent: sunlit citrus and spice → fresh green florals → soft woods and musk. Full MELU routine efficacy: -39% breakage from brushing, -37% split ends (4 weeks, 20 participants). Vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and focus the massage at the scalp — press the lather through the lengths gently rather than scrubbing, which creates friction and tangles on long or fragile hair. Rinse slowly and thoroughly before applying the conditioner. For hair that breaks frequently when wet, slow the rinse right down — the more gently the water removes the shampoo, the less mechanical stress on fragile lengths during cleansing.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply to wet hair and massage gently into scalp.\u003c\/li\u003e\n\u003cli\u003ePress lather through lengths without scrubbing or tangling.\u003c\/li\u003e\n\u003cli\u003eRinse slowly and thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with MELU Conditioner from ends upward to mid-lengths — leave 5–10 minutes.\u003c\/li\u003e\n\u003cli\u003eComplete the routine with MELU Serum on towel-dried ends — do not rinse out.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow does Davines MELU Essential Haircare Shampoo reduce breakage?\u003c\/strong\u003e\u003cbr\u003eYes — the Black Chickpea Extract's polysaccharides deposit a protective film on the hair fibre during the wash that reduces friction and mechanical damage. Clinical testing shows -39% breakage from brushing after 4 weeks of the full MELU routine (shampoo + conditioner + serum).\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is the Regenerative Black Chickpea Extract in Davines MELU Essential Haircare Shampoo?\u003c\/strong\u003e\u003cbr\u003eYes — sourced from Mr. Gabriele Colla's farm in Parma, Italy. Contains polysaccharides that create a protective film preventing breakage and antioxidants that preserve hair's strength and structural integrity — addressing both the immediate cause of breakage (friction and mechanical stress) and the underlying structural vulnerability.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Davines MELU Essential Haircare Shampoo suitable for all hair types or only very long hair?\u003c\/strong\u003e\u003cbr\u003eYes — it is designed for any hair length where breakage is the primary concern. Long hair benefits most from the cumulative anti-breakage reinforcement, but shorter hair that snaps at the ends, at the hairline or mid-shaft also responds well to the protective film-forming action of the Black Chickpea Extract.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does it take to see results from Davines MELU Essential Haircare Shampoo?\u003c\/strong\u003e\u003cbr\u003eYes — the protective film deposits from the first wash and reduces friction immediately. The -39% breakage reduction is measured after 4 weeks of consistent use. Most clients notice improved manageability and less shedding during the rinse within the first week.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Davines MELU Essential Haircare Shampoo colour-safe?\u003c\/strong\u003e\u003cbr\u003eYes — the gentle cleansing system is colour-safe. Colour-treated hair is structurally more fragile and more prone to breakage, making the MELU anti-breakage system particularly relevant for clients who colour and heat-style regularly.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":49120144228580,"sku":"DV70006","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49120144261348,"sku":"DV70072","price":113.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/NewMeluShampoo.png?v=1778263394"},{"product_id":"davines-oi-shampoo-1000ml-pro-size","title":"Davines OI Shampoo | Roucou Oil Shampoo for Shine and Softness on All Hair Types","description":"\u003cp\u003eA sulfate-free Davines Roucou Oil shampoo for all hair types that gently cleanses while delivering immediate softness, multi-dimensional shine and frizz control — the foundation step of the OI routine that builds Roucou Oil results cumulatively with every wash.\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review: The Cleanser That Already Does More Than Cleanse\u003c\/h3\u003e\n\u003cp\u003eMost shampoos cleanse and nothing else — the softness, shine and frizz control come from what you put on after. OI Shampoo starts the Roucou Oil work at the cleanse step itself. The beta-carotene-rich Roucou Oil (Bixa Orellana) from the Amazon basin deposits a protective lipid layer on the hair fibre during the wash, smoothing the cuticle and beginning the frizz-blocking and shine-amplifying process before any conditioner or leave-in is applied. What you feel from the very first rinse — softer slip through the lengths, less tangling — is the Roucou Oil already at work.\u003c\/p\u003e\n\u003cp\u003eThe lather is low-foaming and sulfate-free, which means it cleanses thoroughly without stripping moisture or leaving the scalp tight. It is gentle enough for daily use on any texture and works as the entry point for the full OI system — the more OI products layered after it, the more the cumulative Roucou Oil result builds wash over wash. The signature OI fragrance — warm amber, woody vetiver, soft florals — is present from the very first pump. Vegan.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRoucou Oil (Bixa Orellana)\u003c\/strong\u003e — cold-pressed from the seeds of the South American achiote tree. 100x richer in beta-carotene than carrots. Creates a protective lipid film on the hair fibre that smooths the cuticle, reflects light, reduces frizz and amplifies shine without silicone heaviness. Deposits from the first cleansing step and builds cumulatively with every wash. Sulfate-free, vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eFocus the shampoo at the scalp and root zone and let the lather rinse naturally through the lengths — working it into the ends aggressively creates friction and strips moisture from the section that needs it most. For the best OI result, rinse slowly and thoroughly, then follow immediately with OI Conditioner before the hair loses heat from the water.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply shampoo to scalp and roots — massage gently and build a light lather.\u003c\/li\u003e\n\u003cli\u003eAllow lather to rinse through mid-lengths and ends without scrubbing.\u003c\/li\u003e\n\u003cli\u003eRinse completely and follow with OI Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"90 ml","offer_id":46872601755876,"sku":"DV73311","price":21.0,"currency_code":"CAD","in_stock":true},{"title":"280 ml","offer_id":43763378225380,"sku":"DV76004","price":54.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":43763378258148,"sku":"DV76007","price":139.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/davines_oi_shampoo_280ml.png?v=1761072044"},{"product_id":"instant-bonding-glow-davines","title":"Davines Heart of Glass Instant Bonding Glow | Reinforcing Shine Serum for Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eA rinse-out reinforcing serum for natural and treated blondes — applies after shampooing, combs through to the roots, and rinses out completely, delivering +37% breakage resistance and 6.4x more luminosity with every wash. Colour vibrancy maintained up to 6 weeks.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Instant Bonding Glow is the most misunderstood product in the HOG lineup, and the most impactful when used correctly. It is a rinse-out serum — it is not a leave-in. Apply after shampooing, comb through from mid-lengths to roots, then rinse completely. The bond repair and luminosity happen during that short contact window; leaving it in is not necessary and not how it works.\u003c\/p\u003e\n\u003cp\u003eThe clinical numbers here are worth understanding. +37% breakage resistance comes from the Biacidic Bond Complex working on the disrupted disulfide bonds that bleaching and colouring create. 6.4x more luminosity is the result of the Illuminating Amino Concentrate — this is not a subtle effect. Colour vibrancy up to 6 weeks is the metric clients care about most: it's the product that extends the life of a colour service between appointments. For fine or non-dry blonde hair that gets weighed down by a traditional conditioner, the Bonding Glow alone is often the better choice as the post-shampoo step.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eWe stock the full HOG system at Moda and recommend the Instant Bonding Glow most often to fine-haired blonde clients and to anyone who's told us their conditioner makes their hair feel heavy. It fits into the rinse-out window they're already using, delivers bond repair and luminosity without added weight, and the 6-week colour vibrancy result is something we see bear out in the salon — clients on this product consistently come in with their colour looking more intact.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBiacidic Bond Complex (Maleic Acid + Thioctamidoethyl Dimethylamine Maleate):\u003c\/strong\u003e Davines' patented bond-repair system. Targets disrupted disulfide bonds from bleaching and oxidative colour. +37% breakage resistance (validated clinical result).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIlluminating Amino Concentrate:\u003c\/strong\u003e A concentrate of conditioning and luminosity-enhancing amino acids that delivers the 6.4x luminosity result. Works on the hair surface to maximise light reflection without coating or weighting the fibre.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJagua Blue Extract (Genipa Americana, Colombia):\u003c\/strong\u003e Plant-based tonal balancing that maintains colour vibrancy up to 6 weeks (consumer self-assessment).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eThe most important application detail: comb through to the roots after applying. The Biacidic Bond Complex needs to reach the full length of the hair shaft — not just the ends where you applied it. Work a wide-tooth comb from mid-lengths up toward the roots after applying, then rinse. This distributes the actives evenly and is the step most clients skip, which is also why they don't feel the full luminosity result.\u003c\/p\u003e\n\n\u003ch3\u003eNot the Right Fit If...\u003c\/h3\u003e\n\u003cp\u003eNot the best choice for very dry, coarse, or porous hair that genuinely needs the extended conditioning time and heavier moisture delivery of the HOG Rich Conditioner or Intense Treatment. The Bonding Glow's rinse-out window is short by design — for hair that needs more contact time and richer conditioning, the Conditioner or Treatment is the more appropriate step. Fine to medium, colour-treated hair is where the Bonding Glow performs best as a standalone post-shampoo step.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, remove excess water from hair.\u003c\/li\u003e\n  \u003cli\u003eApply to lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eMassage in, then comb through from mid-lengths to roots for even distribution.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly — this is a rinse-out product. Do not leave in.\u003c\/li\u003e\n  \u003cli\u003eFor dry or coarser hair, follow with HOG Rich Conditioner to mid-lengths and ends before rinsing.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":43896755880164,"sku":"DV72018","price":69.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/products\/Untitleddesign-2023-04-18T161313.101.png?v=1681848796"},{"product_id":"k18-leave-in-molecular-repair-hair-mask","title":"K18 Leave-In Molecular Repair Hair Mask","description":"\u003cp\u003e\u003cstrong\u003eA 4-minute leave-in repair treatment that uses K18PEPTIDE™ to reconnect broken polypeptide chains inside the hair — the technology that actually reverses damage rather than coating over it.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eK18 is not a conditioning product. That distinction matters enormously when recommending it to clients because it explains why it works when other treatments have not. Most repair treatments — masks, oils, conditioners — work by coating the outside of the hair shaft to make it feel smooth and look shiny. K18 does not coat anything. The K18PEPTIDE™ penetrates to the inner layer of the hair — the medulla and cortex — and reconnects the polypeptide chains that bleach, colour, heat and chemical services have severed. When those chains break, the hair becomes weak, stretchy, rough and prone to breakage. K18 reconnects them. That is structural repair, not surface conditioning.\u003c\/p\u003e\n\u003cp\u003eWe carry K18 specifically because some clients come in with hair that has been through too much — over-processed, breaking at the lengths, mushy when wet. For that hair, a deep conditioning mask addresses the symptom without touching the cause. K18 addresses the cause. It does not replace conditioner in the routine; it is used after rinsing conditioner, applied to damp hair on its own, and left in. No rinsing. Four minutes to begin working, with cumulative improvement over multiple applications.\u003c\/p\u003e\n\u003cp\u003eThe 5 ml single-use size is what we recommend for clients who are sceptical or who have never used it before. One application on genuinely damaged hair produces a noticeable difference in texture and elasticity. That is usually enough to convert a sceptic into a committed user.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eBecause some hair damage is beyond what conditioning treats, and clients with that hair deserve an honest recommendation rather than a product that manages the symptoms. K18 is the most clinically supported bond-repair technology we have found that works at the polypeptide level. We carry it because it solves a problem that nothing else in our range does.\u003c\/p\u003e\n\n\u003ch3\u003eThe K18PEPTIDE™ Technology\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eK18PEPTIDE™:\u003c\/strong\u003e A patented bioactive peptide that mimics the amino acid sequence of the hair’s natural keratin chains. When applied to damaged hair, it diffuses into the cortex and medulla and reconnects severed polypeptide chains — the structural bonds that give hair its strength, elasticity and resistance to breakage. This is not a temporary effect; the reconnected chains remain intact through washing and styling until the hair is exposed to further damaging processes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply on freshly washed, conditioner-rinsed damp hair and section it through from root to end. Leave for a minimum of four minutes before blow-drying or styling. Do not rinse. On severely damaged hair, use every wash for the first four weeks. On hair that is in reasonable condition but needs maintenance repair, once a week is sufficient. The product is concentrated enough that even the 5 ml single-use size delivers a full head application for most hair lengths.\u003c\/p\u003e\n\n\u003ch3\u003eNot the Right Fit If...\u003c\/h3\u003e\n\u003cp\u003eNot the right choice if your hair is healthy and you want conditioning or hydration — this is a repair product, not a moisturiser. If your hair feels dry but is not structurally damaged, The Therapist or a hydrating mask will serve you better. K18 is for hair with genuine structural compromise: breakage, stretch when wet, rough texture that does not improve with conditioning, or hair that has been bleached, highlighted, chemically processed or heavily heat-styled over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eShampoo and condition as normal. Rinse conditioner fully.\u003c\/li\u003e\n  \u003cli\u003eSqueeze excess water from hair until damp but not dripping.\u003c\/li\u003e\n  \u003cli\u003eApply K18 Leave-In Mask through all sections, root to end. Do not rinse.\u003c\/li\u003e\n  \u003cli\u003eLeave for a minimum of 4 minutes.\u003c\/li\u003e\n  \u003cli\u003eStyle as usual.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"K18","offers":[{"title":"5 ml","offer_id":47006528930020,"sku":"PP800383","price":17.0,"currency_code":"CAD","in_stock":true},{"title":"15 ml","offer_id":47006528897252,"sku":"PP081100","price":41.5,"currency_code":"CAD","in_stock":true},{"title":"50 ml","offer_id":47006528864484,"sku":"PP802047","price":107.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/leavein50ml.png?v=1744739951"},{"product_id":"davines-oi-500ml-refill","title":"Davines OI Shampoo 500ml Refill | Roucou Oil Refill for Sustainable OI Routine","description":"\u003cp\u003eThe OI Shampoo in a 500ml refill format — the same sulfate-free Davines Roucou Oil formula in a size designed for clients who go through OI Shampoo consistently and want to reduce packaging without committing to the full 1000ml professional format.\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eWe brought in the OI Shampoo Refill for the clients who already know they love OI and want a practical middle option between the 280ml retail size and the 1000ml backbar size. The Davines commitment to reducing packaging waste aligns with why Moda chose them as our salon line in the first place — family-owned, generationally thinking, built around sustainability as a business principle rather than a marketing position.\u003c\/p\u003e\n\u003cp\u003eSame formula as the OI Shampoo. Roucou Oil from the Amazonian Achiote plant delivers Vitamin A, beta-carotene, and antioxidant protection. Sulfate-free, colour-safe, and safe for daily use on all hair types. Lather it in, leave it a full minute, rinse completely, and follow with OI Conditioner.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRoucou Oil (Bixa Orellana Seed Oil):\u003c\/strong\u003e Cold-pressed from the Amazonian roucou plant. Exceptionally rich in beta-carotene — one of the most potent natural sources available. Coats the hair fibre with a protective, light-reflective layer that amplifies shine without adding weight.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydrolysed Wheat Proteins:\u003c\/strong\u003e Bond to the hair shaft to temporarily reinforce structural integrity, reduce static, and improve combability from the first rinse.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eSaturate hair thoroughly with warm water before applying.\u003c\/li\u003e\n  \u003cli\u003eApply a small amount to the scalp and massage in — start at the scalp, work toward the lengths.\u003c\/li\u003e\n  \u003cli\u003eRinse completely, then repeat for a second lather (recommended for best results).\u003c\/li\u003e\n  \u003cli\u003eFollow with OI Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49252109385956,"sku":"DV76144","price":79.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/OISHAMPOO500ML.png?v=1782909461"}],"url":"https:\/\/www.modasalon.ca\/collections\/hair-type-favourites.oembed","provider":"Moda Salon","version":"1.0","type":"link"}