{"title":"Maria Nila True Soft","description":"\u003cp\u003eDry hair is rarely just dry. It is rough to the touch, it tangles on the way out of the shower, and by the afternoon the ends look thirsty again no matter what you put on them.\u003c\/p\u003e\u003cp\u003eTrue Soft is Maria Nila's moisture range, built around cold-pressed argan oil. It is the line to reach for when hair feels coarse, frizzy or simply starved — a shampoo and conditioner to use every wash, a masque for the weekly reset, a three-minute booster masque for the weeks there is no time for a weekly reset, and a finishing oil for the ends that always look driest. All 100% vegan, all made in Sweden, all colour-safe.\u003c\/p\u003e\u003cp\u003eStart with the shampoo and conditioner together — moisture ranges work as a pair, and using the conditioner over a clarifying shampoo undoes most of the benefit. Add the masque once a week if your hair is coarse or colour-treated. If your hair is fine and goes flat easily, this is not your range: look at \u003ca href=\"\/collections\/maria-nila-pure-volume\"\u003ePure Volume\u003c\/a\u003e instead.\u003c\/p\u003e","products":[{"product_id":"maria-nila-true-soft-masque","title":"Maria Nila True Soft Masque | Argan Oil Deep-Moisture Treatment for Dry Hair","description":"\u003cp\u003e\u003cstrong\u003eDeep moisture, real softness. Maria Nila True Soft Masque is a weekly deep-moisture treatment for naturally dry hair that softens, hydrates, and strengthens while taming frizz. Built around nourishing Argan Oil. 100% vegan and cruelty-free.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eMaria Nila is one of the newest brands at Moda — a young Scandinavian label whose story resonates with our own, with light, fresh fragrances and high-quality vegan formulas for everyone. The True Soft Masque is the intensive moisture step for naturally dry hair — a weekly treatment that restores softness and hydration where a conditioner alone isn't quite enough.\u003c\/p\u003e\n\u003cp\u003eIt delivers the range's nourishing Argan Oil at treatment strength, deeply moisturising, softening, and strengthening dry hair while reducing frizz. Used once a week in place of the conditioner, it leaves hair noticeably softer, smoother, and healthier. The Colour Guard Complex protects colour from UV and free radicals. Remember: True Soft is for naturally dry hair; for damaged, chemically treated hair, the Structure Repair Masque is the better fit. Soft flowery scent of vanilla, rose, and jasmine. 100% vegan, cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients \u0026amp; Technology\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e Antioxidants and fatty acids deeply moisturise, soften, and strengthen dry hair, at treatment strength.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColour Guard Complex:\u003c\/strong\u003e Protects colour from UV radiation and free radicals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eUse once a week in place of the conditioner. Apply to clean, towel-dried hair from mid-lengths to ends, leave a few minutes, then rinse. For very dry hair, comb through and wrap in a warm towel to help the argan oil absorb. Finish with True Soft Argan Oil on the ends.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, apply to towel-dried hair from mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave for a few minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly. Use weekly in place of the conditioner. Pairs with the full True Soft series.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Maria Nila","offers":[{"title":"250 ml","offer_id":49911818551524,"sku":"MN3632","price":49.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/3632-packshot.jpg?v=1789819491"},{"product_id":"maria-nila-true-soft-argan-oil","title":"Maria Nila True Soft Argan Oil | Frizz Control and Heat Protection for Dry Hair","description":"\u003cp\u003e\u003cstrong\u003eWeightless shine, frizz gone. Maria Nila True Soft Argan Oil is a nourishing, fast-absorbing hair oil that softens, smooths, and adds radiant shine while taming frizz — with heat protection up to 230°C (450°F). Suitable for all hair types, it never weighs hair down or leaves tones in blonde hair. 100% vegan and cruelty-free.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eMaria Nila is one of the newest brands at Moda — a young Scandinavian label whose story resonates with our own, with light, fresh fragrances and high-quality vegan formulas for everyone. The True Soft Argan Oil is the finishing hero of the range, and one of the products people fall for first.\u003c\/p\u003e\n\u003cp\u003eWhat makes it special is the balance: it's a genuinely nourishing oil that softens, moisturises, strengthens, reduces frizz, and adds beautiful shine — but it absorbs quickly and never weighs the hair down, which is why reviewers with everything from fine frizzy hair to thick curly hair love it. It's high in Vitamin E to preserve moisture and prevent frizz, split ends, and dryness, and it offers heat protection up to 230°C (450°F), so it doubles as your styling protector. Crucially for colour clients, it doesn't leave any tones in blonde hair. Use it on damp hair before styling or on dry hair to finish. Scented with vanilla, rose, and jasmine. 100% vegan, cruelty-free, CO2-compensated packaging.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients \u0026amp; Technology\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e Preserves moisture, boosts strength, and creates a radiant, soft result.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRapeseed (Brassica) Oil + Abyssinian (Crambe) Oil:\u003c\/strong\u003e High in Vitamin E — preserve moisture and prevent frizz, split ends, and dryness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHeat Protection:\u003c\/strong\u003e Protects the hair during heat styling, up to 230°C (450°F).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eLess is more — start with a small amount (a few drops) warmed between the palms and press through mid-lengths and ends, building only if needed. On damp hair before blow-drying it smooths and protects from heat; on dry hair it finishes with shine and tames flyaways. On fine hair, keep it strictly to the ends. Because it leaves no tones in blonde hair, it's safe for even the lightest blondes.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply a small amount to damp or dry hair, from mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eBlow-dry or allow to dry naturally — it absorbs gently without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eFor truly soft hair, use with the Shampoo, Conditioner, and Masque from the True Soft series.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Maria Nila","offers":[{"title":"30 ml","offer_id":49911818682596,"sku":"MN3638","price":21.0,"currency_code":"CAD","in_stock":true},{"title":"100 ml","offer_id":49911818715364,"sku":"MN3637","price":56.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/IMG_c_s_3637_soft_argan_oil_100_ml.jpg?v=1789819492"},{"product_id":"maria-nila-true-soft-booster-masque","title":"Maria Nila True Soft Booster Masque | Fast 3-Minute Moisture Treatment for Dry Hair","description":"\u003cp\u003e\u003cstrong\u003eMoisture in minutes. Maria Nila True Soft Booster Masque is a fast-acting, concentrated treatment that softens and hydrates naturally dry hair in as little as 3 minutes. Its rich argan oil formula replaces both conditioner and mask — perfect for travel or a quick moisture boost. 100% vegan and cruelty-free.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eMaria Nila is one of the newest brands at Moda — a young Scandinavian label whose story resonates with our own, with light, fresh fragrances and high-quality vegan formulas for everyone. The True Soft Booster Masque is the fast, compact one — a concentrated version of the argan oil moisture treatment in a travel-friendly 50ml.\u003c\/p\u003e\n\u003cp\u003eBecause it's so concentrated, it replaces both conditioner and mask in one step — apply after shampooing, leave 3–10 minutes depending on how much care your hair needs, and rinse. It's powered by the same nourishing Argan Oil as the rest of the range, so it deeply moisturises, softens, and smooths dry hair fast, leaving it silky and revitalised. The compact size makes it ideal for travel, the gym, and on-the-go care. Soft flowery scent of vanilla, rose, and jasmine. 100% vegan, cruelty-free, CO2-compensated packaging.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients \u0026amp; Technology\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e Antioxidants and fatty acids deeply moisturise, soften, and add shine, at concentrated strength.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColour Guard Complex:\u003c\/strong\u003e Protects colour from washing, styling, and UV.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eConcentrated, so a little goes a long way and it works fast — 3 minutes for a moisture boost, up to 10 for very dry hair. It does the job of both conditioner and mask, so it's the perfect one-step treatment when short on time or travelling. Apply mid-lengths to ends and finish with the True Soft Argan Oil if you have it.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eAfter shampooing, apply to the lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eLeave for 3–10 minutes depending on the level of care needed.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with lukewarm water. Replaces both conditioner and mask.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Maria Nila","offers":[{"title":"50 ml","offer_id":49911819272420,"sku":"MN3639","price":14.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/3639-packshot.jpg?v=1789819493"},{"product_id":"maria-nila-true-soft-shampoo","title":"Maria Nila True Soft Shampoo | Moisturising Argan Oil Cleanser for Dry Hair","description":"\u003cp\u003e\u003cstrong\u003eSoft, hydrated, frizz-free. Maria Nila True Soft Shampoo is a moisturising cleanse for naturally dry hair that softens, hydrates, and strengthens while reducing frizz and static. Built around smoothing Argan Oil, rich in antioxidants and fatty acids. 100% vegan and cruelty-free.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eMaria Nila is one of the newest brands at Moda — a young Scandinavian label whose story resonates with our own, with light, fresh fragrances and high-quality vegan formulas for everyone. True Soft is the moisture range, built around Argan Oil, and the Shampoo is where dry hair starts to feel soft again.\u003c\/p\u003e\n\u003cp\u003eThe distinction that matters: True Soft is designed for naturally dry hair, while Structure Repair is for damaged and chemically treated hair — so if your hair is dry rather than damaged, this is your range. Argan Oil, rich in antioxidants and fatty acids, softens and conditions, preserves moisture, and adds strength and radiance. It's supported by Moringa Oil (vitamins A and E to lock in moisture and enhance shine), Rapeseed Oil (high in vitamin E, prevents frizz and split ends), Sunflower Seed Oil (a protective barrier for shine), and Shea Butter (deep moisture). The Colour Guard Complex protects colour from UV and free radicals. It softens, moisturises, strengthens, and reduces frizz and static in one gentle cleanse. Floral scent of lily, jasmine, and rose. 100% vegan, cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients \u0026amp; Technology\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e Rich in antioxidants and fatty acids — softens, conditions, preserves moisture, and adds strength and radiance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMoringa Oil:\u003c\/strong\u003e Vitamins A and E penetrate the hair to preserve moisture and enhance shine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRapeseed Oil + Sunflower Seed Oil + Shea Butter:\u003c\/strong\u003e Prevent frizz and split ends, create a protective barrier, and deeply moisturise.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColour Guard Complex:\u003c\/strong\u003e Protects colour from UV radiation and free radicals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eFor dry hair, double-cleanse — a first wash to lift build-up, a second to let the argan oil and moisturising ingredients work. Follow with the True Soft Masque or Conditioner, and finish with a few drops of True Soft Argan Oil on damp ends for the softest, shiniest result. If your hair is dry AND damaged, alternate with Structure Repair.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair and massage gently through the hair and scalp.\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat by applying shampoo a second time.\u003c\/li\u003e\n  \u003cli\u003eFollow with the Masque, then the Conditioner. Finish with True Soft Argan Oil. All True Soft products can be used daily.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Maria Nila","offers":[{"title":"100 ml","offer_id":49911827890404,"sku":"MN3635","price":20.4,"currency_code":"CAD","in_stock":true},{"title":"350 ml","offer_id":49911827923172,"sku":"MN3630","price":44.8,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49911827955940,"sku":"MN3633","price":99.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/3630-packshot.jpg?v=1789819560"},{"product_id":"maria-nila-true-soft-conditioner","title":"Maria Nila True Soft Conditioner | Moisturising Argan Oil for Dry Hair","description":"\u003cp\u003e\u003cstrong\u003eSoftness that lasts. Maria Nila True Soft Conditioner is a detangling, moisturising conditioner for naturally dry hair that softens and revitalises while reducing frizz and static. Built around smoothing Argan Oil with antioxidants and fatty acids. 100% vegan and cruelty-free.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eMaria Nila is one of the newest brands at Moda — a young Scandinavian label whose story resonates with our own, with light, fresh fragrances and high-quality vegan formulas for everyone. The True Soft Conditioner is the detangling, softening step of the moisture routine for naturally dry hair.\u003c\/p\u003e\n\u003cp\u003eArgan Oil, rich in antioxidants and fatty acids, moisturises, strengthens, and adds shine, while detangling and taming frizz and static. Reviews consistently praise how lightweight it feels — it moisturises and detangles without leaving build-up, and a little goes a long way, working across hair types from thick and coarse to dry and frizzy. The Colour Guard Complex protects colour from UV and free radicals. Remember: True Soft is for naturally dry hair, while Structure Repair is for damaged, chemically treated hair. Soft flowery scent of vanilla, rose, and jasmine. 100% vegan, cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients \u0026amp; Technology\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e Antioxidants and fatty acids moisturise, strengthen, and add shine while softening the hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColour Guard Complex:\u003c\/strong\u003e Protects colour from UV radiation and free radicals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eA small amount is plenty — apply from mid-lengths to ends, comb through to detangle, leave 1–2 minutes, and rinse. For extra softness on very dry hair, alternate with the True Soft Masque, and always finish with a few drops of the True Soft Argan Oil on damp ends.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to newly washed hair from mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave in for 1–2 minutes, then rinse.\u003c\/li\u003e\n  \u003cli\u003eFor truly soft hair, use with the Shampoo, Masque, and Argan Oil from the True Soft series. All can be used daily.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Maria Nila","offers":[{"title":"100 ml","offer_id":49911828021476,"sku":"MN3636","price":20.4,"currency_code":"CAD","in_stock":true},{"title":"300 ml","offer_id":49911828054244,"sku":"MN3631","price":44.8,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49911828087012,"sku":"MN3634","price":99.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/3631-packshot.jpg?v=1789819564"}],"url":"https:\/\/www.modasalon.ca\/collections\/maria-nila-true-soft.oembed","provider":"Moda Salon","version":"1.0","type":"link"}