{"title":"Pureology Pure Volume","description":"\u003cp\u003ePureology Pure Volume is built for one of the trickiest hair types to get right: fine, colour-treated hair that needs body without being weighed down. The challenge with fine colour-treated hair is that most volumising products either compromise the colour or compromise the volume — Pure Volume is formulated to do both without the trade-off.\u003c\/p\u003e\u003cp\u003eThe system is sulfate-free to protect colour vibrancy, and uses a ZeroSulfate formula that cleans gently while adding lightweight body at the root. If your hair tends to go flat within hours of washing, starts here — at the shampoo and conditioner level, not just the styling stage. Shipped across North America.\u003c\/p\u003e","products":[{"product_id":"pureology-pure-volume-shampoo","title":"Pureology Pure Volume Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA lightweight volumising shampoo for fine or flat colour-treated hair that builds body and lift without residue or stiffness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Pure Volume Shampoo is Pureology’s answer for colour clients whose hair is fine and falls flat too quickly. The sulphate-free formula cleanses without stripping but leaves no heavy after-feel — it actively contributes to volume at the cleanse step rather than just neutrally cleaning. The AntiFade Complex works here too, so the cleanse step is also colour-protecting the hair that colour clients have invested in maintaining. For fine hair that is also colour-treated, this is the right Pureology line: it does not choose between volume and colour protection. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair at the root. Lather and rinse. Follow with Pure Volume Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792439029988,"sku":"P1870600","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792439062756,"sku":"P1866700","price":99.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Pure_volume_shampoo_266ml.png?v=1777081771"},{"product_id":"pureology-pure-volume-conditioner","title":"Pureology Pure Volume Conditioner","description":"\u003cp\u003e\u003cstrong\u003eA volume-safe conditioner for fine, colour-treated hair that delivers manageable softness without compromising lift or flattening the root.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Pure Volume Conditioner solves the fine hair conditioning paradox — the hair needs softness and detangling, but most conditioners make it heavy and flat by mid-morning. Applied mid-lengths to ends with a maximum two-minute contact time and rinsed thoroughly with cool water, it delivers just enough conditioning for the hair to be manageable without any of the flatness that heavier conditioners cause. For clients who have ever skipped conditioner entirely to preserve volume, this is the formula that makes that trade-off unnecessary. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWheat Protein:\u003c\/strong\u003e Strengthens hair fibres and adds body.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEucalyptus Leaf Extract:\u003c\/strong\u003e Lightweight conditioning that clarifies without residue.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to washed, wet hair mid-lengths to ends. Leave 1–2 minutes. Rinse with cool water.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792500699364,"sku":"P1870500","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792500732132,"sku":"P1866900","price":99.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Pure_volume_conditioner_266ml.png?v=1777081705"},{"product_id":"pureology-pure-volume-shampoo-conditioner-duo-1000ml","title":"Pureology Pure Volume Shampoo + Conditioner Duo 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eThe Pureology Pure Volume system in professional 1000 ml sizes — Wheat Protein and Eucalyptus with the Antifade Complex® for fine, colour-treated hair that needs body without heaviness, at the best value per wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003ca href=\"\/products\/pureology-pure-volume-shampoo\"\u003ePureology Pure Volume Shampoo\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003ca href=\"\/products\/pureology-pure-volume-conditioner\"\u003ePureology Pure Volume Conditioner\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eFine, colour-treated hair has a specific problem: it needs cleansing that builds volume at the root, and conditioning that delivers softness without collapsing that volume. Most systems are good at one or the other. Pure Volume is calibrated for both — the shampoo uses Wheat Protein and Eucalyptus to add body and clarify buildup that flattens fine hair, while the conditioner delivers just enough slip and softness for manageability without the heaviness that compromises lift. The Antifade Complex® protects colour throughout.\u003c\/p\u003e\n\u003cp\u003eThe 1000 ml Pro Duo is the same formula as the 266 ml sizes. For clients washing fine colour-treated hair two to three times a week, the 1000 ml gives them the best value per wash — roughly 60–70 washes per bottle at approximately 30% better cost than the retail size. The aromatherapy blend is Pink Grapefruit, Wild Rose, and Cedarwood — fresh, energising, and distinctly different from the Hydrate or Hydrate Sheer scent family.\u003c\/p\u003e\n\n\u003ch3\u003eWhy These Two Work Better Together\u003c\/h3\u003e\n\u003cp\u003eThe shampoo builds the volumising foundation — clarifying residue and delivering protein to the fibre so the root lifts properly during blow-drying. The conditioner maintains manageability without undoing that work: applied mid-lengths to ends only, with a 1–2 minute contact time and a thorough cool rinse, it softens and detangles without creating the root flatness that heavier conditioners cause on fine hair. The combination is the system that makes a volume blowout hold through the day.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWheat Protein:\u003c\/strong\u003e Strengthens fine hair fibres and builds body and structure without weight.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEucalyptus Leaf Extract:\u003c\/strong\u003e Clarifies and conditions simultaneously — removes buildup that flattens fine hair while adding lightweight hydration.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection system — UVA\/UVB filters and antioxidants that protect colour molecules from fading.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eThe conditioner placement matters as much as the formula: mid-lengths to ends only, not at the root. Then build the volume during blow-drying — the On The Rise Root-Lifting Mousse or Instant Levitation Mist applied to damp roots before the dryer is the step that locks in the height the shampoo builds.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShampoo:\u003c\/strong\u003e Apply to wet hair, massage from scalp through lengths, rinse. Repeat if hair has product buildup.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioner:\u003c\/strong\u003e Apply from mid-lengths to ends only. Leave 1–2 minutes. Rinse with cool water.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48887570694372,"sku":null,"price":158.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/PureologyPureVolumeShampoo_ConditionerDuo1000ml.png?v=1778186602"}],"url":"https:\/\/www.modasalon.ca\/collections\/pureology-pure-volume.oembed","provider":"Moda Salon","version":"1.0","type":"link"}