{"title":"Pureology Blonde \/ Purple Care","description":"\u003cp\u003ePureology Blonde and Purple Care is for blonde, highlighted, silver, or grey hair that needs toning support alongside colour protection. Purple and blue shampoos that neutralise brassiness and yellow tones, while the Pureology colour-safe formula ensures the toning process doesn’t compromise condition or accelerate fade. For colour-treated blonde clients who want both tone maintenance and the colour-protecting benefits of the Pureology system.\u003c\/p\u003e","products":[{"product_id":"pureology-strength-cure-best-blonde-shampoo","title":"Pureology Strength Cure Best Blonde Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA purple toning shampoo for blonde, highlighted or grey colour-treated hair that neutralises brass while strengthening and protecting colour vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Strength Cure Best Blonde Shampoo does two things at once that clients with lightened hair usually manage with two separate products. The purple pigment neutralises yellow and brassy warmth that develops between appointments — the same colour-theory result as a toning gloss but delivered at home at the wash step. The Strength Cure formula underneath addresses the structural damage that lightening services create — the breakage, dryness and fragility that come with bleach. For blonde or highlighted clients who need both toning and repair, this replaces two products and saves time. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair. Lather for 1–2 minutes for light toning or up to 5 minutes for a stronger tone refresh. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792673943780,"sku":"P1870800","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792673976548,"sku":"P1867300","price":99.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Strength_cure_best_blonde_shampoo_266ml_d81fb444-5c18-4130-a424-0c542353ce70.png?v=1777082870"},{"product_id":"pureology-strength-cure-best-blonde-conditioner","title":"Pureology Strength Cure Best Blonde Conditioner","description":"\u003cp\u003e\u003cstrong\u003eA repair conditioner for blonde or highlighted colour-treated hair that strengthens the hair while maintaining tone and colour vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Strength Cure Blonde Conditioner is the companion to the toning shampoo — designed to be used together as part of a toning and repair system for blonde, highlighted, or lightened hair. The shampoo deposits violet tone; the conditioner follows with strengthening and conditioning care using Keravis and Astaxanthin to fortify the hair that bleaching and lightening services have left more vulnerable. The AntiFade Complex protects colour throughout. Used together, the system tones and strengthens in the same routine. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePurple Orchid:\u003c\/strong\u003e Toning extract that works with the shampoo's violet pigments to maintain cool, bright blonde tone.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKeravis:\u003c\/strong\u003e A plant-based strengthening protein that fortifies fragile, lightened hair and reduces breakage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAstaxanthin:\u003c\/strong\u003e A powerful antioxidant that combats free radicals and helps protect the hair fibre.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to washed, wet hair. Leave 2–3 minutes. Rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eUse after Strength Cure Blonde Shampoo. On non-toning days, pair with the regular Strength Cure Conditioner for repair without pigment deposit.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792675909860,"sku":"UCA14681","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792675942628,"sku":"P1867500","price":99.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Strength_cure_best_blonde_conditioner_266ml.png?v=1777082605"},{"product_id":"pureology-top-coat-tone-purple-200ml","title":"Pureology Top Coat + Tone Purple","description":"\u003cp\u003e\u003cstrong\u003eA purple toning gloss treatment for refreshing brightness and reducing yellow warmth in blonde, lightened or highlighted colour-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eTop Coat + Tone Purple is a salon-style glossing treatment the client can use at home between appointments. Applied to clean, damp hair and left for several minutes, the purple toning pigments neutralise yellow and brassy warmth using colour-wheel principles — purple cancels yellow, which is exactly what a toning treatment or toning shampoo is trying to do. The gloss base adds shine and a slightly smoother surface finish as part of the same step. For blonde, highlighted or grey-blended clients who want to maintain their tone between appointments without coming in for a gloss, this is the at-home tool that makes the most visible difference.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, damp hair after shampooing. Leave 5–10 minutes depending on desired tone intensity. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792740266212,"sku":"P2186801","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Topcoat_tonepurple200ml.png?v=1777084330"},{"product_id":"pureology-strength-cure-blonde-shampoo-conditioner-duo-1000ml","title":"Pureology Strength Cure Blonde Shampoo + Conditioner Duo 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eThe Pureology Strength Cure Blonde toning and repair system in professional 1000 ml sizes — Purple Orchid, Keravis, and Astaxanthin with the Antifade Complex® for blonde, highlighted, or lightened hair at the best value per wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-strength-cure-best-blonde-shampoo\"\u003ePureology Strength Cure Best Blonde Shampoo\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-strength-cure-best-blonde-conditioner\"\u003ePureology Strength Cure Best Blonde Conditioner\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eBlonde and lightened hair has two problems that most shampoos only solve one of: it goes brassy between appointments, and the lightening process leaves it weaker and more prone to breakage. The Strength Cure Blonde system solves both in the same wash routine. Purple Orchid toning pigments neutralise yellow and brassy warmth using colour-wheel principles — the same technique a professional toner uses in the salon — while Keravis and Astaxanthin rebuild strength and protect the fragile structure that bleaching compromises.\u003c\/p\u003e\n\u003cp\u003eThe shampoo and conditioner are designed as a paired toning-and-repair system — not a purple shampoo with an unrelated conditioner added on. Pureology recommends using the system 1–3 times a week (or every third wash), alternating with the regular Strength Cure system on non-toning days for continued repair without over-depositing pigment. The 1000 ml Pro Duo is the same formula at approximately 30% better cost per wash for committed Strength Cure Blonde clients. Aromatherapy: Pear, Rose, and Sandalwood — distinctly different from the original Strength Cure.\u003c\/p\u003e\n\n\u003ch3\u003eWhy These Two Work Better Together\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits Purple Orchid toning pigments during the cleanse step while the Keravis and Astaxanthin begin their strengthening work. The conditioner then continues the strengthening and conditioning while locking in the tone deposited by the shampoo — a cool rinse after the conditioner seals the pigment in place. Toning in the shampoo and sealing in the conditioner is how the system maintains consistent, buildable results rather than uneven tone patches from a shampoo-only approach.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePurple Orchid:\u003c\/strong\u003e Deposits violet toning pigments that neutralise yellow and brassy warmth in blonde, lightened, and grey hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKeravis:\u003c\/strong\u003e Plant-based strengthening protein that fortifies fragile, lightened hair and reduces breakage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAstaxanthin:\u003c\/strong\u003e Powerful antioxidant that combats free radicals and protects the hair fibre from ongoing damage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection system throughout the formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eUse 1–3 times per week, not every wash. Over-toning builds up and can shift very porous or fine blonde hair ashy or flat. The sweet spot is enough toning to stay ahead of brassiness without over-depositing — and that frequency varies by how porous the hair is and how quickly the warmth returns. Start with every third wash and adjust. On non-toning days, use the regular Strength Cure Shampoo and Conditioner to keep the repair work going.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShampoo:\u003c\/strong\u003e Apply to wet hair, lather, leave 1–3 minutes depending on desired toning intensity, rinse. Use 1–3 times per week.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioner:\u003c\/strong\u003e Apply from mid-lengths to ends. Leave 2–3 minutes. Rinse with cool water to seal pigment and cuticle.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48887554408676,"sku":null,"price":158.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/PureologyStrengthCureBlondeShampoo_ConditionerDuo1000ml.png?v=1778186678"}],"url":"https:\/\/www.modasalon.ca\/fr\/collections\/pureology-blonde-purple-care.oembed","provider":"Moda Salon","version":"1.0","type":"link"}