{"title":"Pureology","description":"\u003cp\u003ePureology is built for one purpose: professional colour care without compromise. Every formula in the range is vegan, sulfate-free, and designed specifically for colour-treated hair — protecting tone, maintaining vibrancy, and conditioning the hair without the stripping that most shampoos cause. We carry Pureology for clients who want to actively protect their colour investment between appointments and keep their hair feeling as good as it looked walking out of the salon.\u003c\/p\u003e","products":[{"product_id":"pureology-hydrate-shampoo","title":"Pureology Hydrate Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA rich moisture shampoo for dry, colour-treated hair that deeply cleanses while replenishing softness, shine and moisture — and protects colour vibrancy with every wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Pureology Hydrate Shampoo is built for colour clients whose hair is dry — not just momentarily thirsty, but genuinely moisture-deficient from the combination of colour services, heat styling and environmental exposure. The sulphate-free formula cleanses without stripping the oils the hair needs to feel soft, which means the hair does not enter that cycle of dry-wash-dry that harsh shampoos create. The AntiFade Complex of antioxidants protects the colour molecule from environmental and washing damage, which extends the life of colour between appointments.\u003c\/p\u003e\n\u003cp\u003eNormal to thick hair. Available in 236 ml and 1000 ml. Pairs with the Hydrate Conditioner and Hydrate Superfood Mask for the complete moisture system.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient(s)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntiFade Complex:\u003c\/strong\u003e Pureology’s proprietary blend of antioxidants that protects colour molecules from fading caused by UV exposure, hard water minerals and oxidative damage from the environment.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eZeroSulfate formula:\u003c\/strong\u003e No harsh sulphates — cleanses effectively without stripping colour or the hair’s natural moisture barrier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair. Lather and rinse thoroughly. Follow with Hydrate Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"236ml","offer_id":48655292629220,"sku":"P1863500","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1000ml","offer_id":48655292661988,"sku":"P1863400","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/purologyhydrateshampoo266ml.png?v=1775388628"},{"product_id":"pureology-hydrate-sheer-shampoo","title":"Pureology Hydrate Sheer Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA lightweight moisture shampoo for fine, dry, colour-treated hair that delivers softness and hydration without the heaviness that flattens fine hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eHydrate Sheer is the Pureology answer to the fine hair moisture paradox — the hair needs hydration but most hydrating products make it feel heavy and flat within hours. The Hydrate Sheer formula is calibrated for fine hair specifically: enough moisture to address the dryness that colour services create without the weight that collapses root volume. The sulphate-free, colour-safe base protects with every wash. Available in 266 ml and 1L. Fine, dry, colour-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair. Lather and rinse. Follow with Hydrate Sheer Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48733294887140,"sku":"P1864200","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48733294919908,"sku":"P1864100","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Hydrate_sheer_shampoo_266ml.png?v=1777081128"},{"product_id":"pureology-hydrate-conditioner-1","title":"Pureology Hydrate Conditioner","description":"\u003cp\u003e\u003cstrong\u003eA rich moisture conditioner for dry, colour-treated hair that delivers deep softness and shine while protecting colour vibrancy between appointments.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Hydrate Conditioner continues the moisture replenishment started by the shampoo, adding the slip and softness that dry colour-treated hair needs to feel genuinely conditioned rather than just temporarily coated. The AntiFade Complex works through both the shampoo and conditioner steps to build cumulative colour protection — the more consistently a client uses the system, the more protected the colour remains. The sulphate-free, vegan formula is gentle enough for daily use on dry, chemically processed hair. Normal to thick. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to washed, wet hair. Leave 2–3 minutes. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48744284848356,"sku":"P1863900","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48744284881124,"sku":"P1863800","price":115.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Hydrate_conditioner_266ml.png?v=1777050071"},{"product_id":"pureology-hydrate-sheer-conditioner","title":"Pureology Hydrate Sheer Conditioner","description":"\u003cp\u003e\u003cstrong\u003eA lightweight moisture conditioner for fine, dry, colour-treated hair that conditions without weighing down volume or flattening the root.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eHydrate Sheer Conditioner is the silicone-free companion to the Hydrate Sheer Shampoo — calibrated for fine hair that needs genuine conditioning without the weight that collapses root volume. Fine colour-treated hair often ends up under-conditioned because the products that work on dry hair tend to flatten it. Hydrate Sheer solves that by using lightweight conditioning agents that deliver softness and manageability without coating the hair. Apply mid-lengths to ends only, rinse thoroughly. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWheat Protein:\u003c\/strong\u003e Strengthens hair fibres and supports volume without weight.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEucalyptus Leaf Extract:\u003c\/strong\u003e Lightweight conditioning that supports a healthy scalp environment.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology built into every formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to washed, wet hair, mid-lengths to ends only. Leave 1–2 minutes. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48744320237796,"sku":"P1864500","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48744320270564,"sku":"P1864400","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Hydrate_sheer_conditioner_266ml.png?v=1777080999"},{"product_id":"pureology-hydrate-superfood-treatment-mask-200ml","title":"Pureology Hydrate Superfood Treatment Mask","description":"\u003cp\u003e\u003cstrong\u003eA supercharged hydration mask used in place of conditioner for an intensive moisture reset on dry, colour-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Hydrate Superfood Mask is the Pureology weekly treatment for dry colour clients who need more than conditioner can provide in two minutes. Used in place of conditioner on treatment wash days, the mask delivers concentrated moisture actives and botanical ingredients into the hair shaft and leaves it noticeably softer, smoother and more manageable. The AntiFade Complex is present throughout, so the treatment step is also a colour-protection step. For clients coming out of summer, post-highlight or on a hard-water tap, this is the reset product.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, wet hair in place of conditioner. Leave 3–5 minutes. Rinse thoroughly. Use weekly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48744349171940,"sku":"P1871501","price":42.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Pohydratesuperfoodmask200ml.png?v=1777081641"},{"product_id":"pureology-hydrate-glow-catcher-oil-50ml","title":"Pureology Hydrate Glow Catcher Oil","description":"\u003cp\u003e\u003cstrong\u003eA finishing hair oil for dry, colour-treated hair that adds instant high-gloss shine, smoothness and frizz control in one to two drops on dry styled hair — lightweight, non-greasy, and colour-safe.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Glow Catcher Oil is applied as the very last step — on dry, finished hair after the blowout or style is complete. One to two drops max, pressed between flat palms and smoothed over the outer surface of the style from mid-lengths to ends. The Roucou Oil in the formula is rich in beta-carotene and absorbs immediately into the cuticle surface rather than sitting on top of it, which is why the result is genuine high-gloss shine rather than the greasy surface film that heavier oils leave. The Antifade Complex® protects colour vibrancy daily. For clients who want their colour to look as vibrant and polished as it did walking out of the salon — this is the product that makes that happen at home.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRoucou Oil (rich in beta-carotene):\u003c\/strong\u003e A lightweight, fast-absorbing oil that delivers instant shine and smoothness by sealing the cuticle surface without coating it. Beta-carotene provides antioxidant protection for the hair fibre.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology — safe for daily finishing use on all colour-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eOne drop for short to medium hair, two drops maximum for long or thick hair. Press flat palms together once — do not rub — then draw palms downward over the outer surface of the style in a single smooth motion. Any working motion or scrunching distributes the oil unevenly and risks making sections look greasy. The goal is cuticle surface alignment; one smooth downward pass achieves that.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to fully dry, finished hair only — never damp hair.\u003c\/li\u003e\n  \u003cli\u003eDispense one to two drops onto palms. Press together once.\u003c\/li\u003e\n  \u003cli\u003eDraw palms downward over the outer surface of the style. Avoid the root zone.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48744379449572,"sku":"P2792300","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Hydrateglowcatcheroil50ml.png?v=1777050425"},{"product_id":"pureology-pure-volume-shampoo","title":"Pureology Pure Volume Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA lightweight volumising shampoo for fine or flat colour-treated hair that builds body and lift without residue or stiffness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Pure Volume Shampoo is Pureology’s answer for colour clients whose hair is fine and falls flat too quickly. The sulphate-free formula cleanses without stripping but leaves no heavy after-feel — it actively contributes to volume at the cleanse step rather than just neutrally cleaning. The AntiFade Complex works here too, so the cleanse step is also colour-protecting the hair that colour clients have invested in maintaining. For fine hair that is also colour-treated, this is the right Pureology line: it does not choose between volume and colour protection. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair at the root. Lather and rinse. Follow with Pure Volume Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792439029988,"sku":"P1870600","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792439062756,"sku":"P1866700","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Pure_volume_shampoo_266ml.png?v=1777081771"},{"product_id":"pureology-pure-volume-conditioner","title":"Pureology Pure Volume Conditioner","description":"\u003cp\u003e\u003cstrong\u003eA volume-safe conditioner for fine, colour-treated hair that delivers manageable softness without compromising lift or flattening the root.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Pure Volume Conditioner solves the fine hair conditioning paradox — the hair needs softness and detangling, but most conditioners make it heavy and flat by mid-morning. Applied mid-lengths to ends with a maximum two-minute contact time and rinsed thoroughly with cool water, it delivers just enough conditioning for the hair to be manageable without any of the flatness that heavier conditioners cause. For clients who have ever skipped conditioner entirely to preserve volume, this is the formula that makes that trade-off unnecessary. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWheat Protein:\u003c\/strong\u003e Strengthens hair fibres and adds body.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEucalyptus Leaf Extract:\u003c\/strong\u003e Lightweight conditioning that clarifies without residue.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to washed, wet hair mid-lengths to ends. Leave 1–2 minutes. Rinse with cool water.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792500699364,"sku":"P1870500","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792500732132,"sku":"P1866900","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Pure_volume_conditioner_266ml.png?v=1777081705"},{"product_id":"pureology-smooth-perfection-shampoo","title":"Pureology Smooth Perfection Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA smoothing shampoo for frizz-prone, colour-treated hair that cleanses while building a humidity defence from the first step.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Smooth Perfection Shampoo is for colour clients whose primary complaint is frizz — hair that expands, puffs or loses its polish in humidity, especially after colour services that have left the cuticle slightly raised and more vulnerable to moisture penetration from the air. The sulphate-free formula cleanses gently while delivering smoothing ingredients that begin treating the cuticle from the wash step. The AntiFade Complex runs through the system to protect colour alongside the smoothing benefit. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair. Lather and rinse. Follow with Smooth Perfection Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792517705956,"sku":"P1862800","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792517738724,"sku":"P1862700","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Smooth_perfection_shampoo_266ml.png?v=1777081909"},{"product_id":"pureology-smooth-perfection-conditioner","title":"Pureology Smooth Perfection Conditioner","description":"\u003cp\u003e\u003cstrong\u003eA smoothing conditioner for frizz-prone, colour-treated hair that adds slip, softness and humidity control to the condition step.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Smooth Perfection Conditioner continues the frizz defence started in the shampoo step. For colour-treated hair whose cuticle is slightly raised from chemical services, the smoothing actives help relax the cuticle and create a coating that reduces the hair's tendency to absorb atmospheric moisture and expand into frizz. The AntiFade Complex protects colour throughout. Available in 266 ml and 1L. For clients whose frizz returns quickly between washes, pairing this system with the Smooth Perfection Anti-Frizz Serum gives the most durable result.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCamellia (Green Tea Oil):\u003c\/strong\u003e Smooths the hair fibre and provides lasting frizz control.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e Deeply conditions and softens while supporting a polished, manageable finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to washed, wet hair. Leave 2–3 minutes. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792532156644,"sku":"P1863100","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792532189412,"sku":"P1863001","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Smooth_perfection_conditioner_266ml.png?v=1777081872"},{"product_id":"pureology-nanoworks-gold-shampoo","title":"Pureology Nanoworks Gold Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA luxe, rich moisture shampoo for very dry, dull or mature colour-treated hair that delivers exceptional softness and shine from the cleanse step.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eNanoworks Gold is Pureology’s most indulgent line — designed for hair that has reached a level of dryness or dullness where the standard Hydrate line is not giving a rich enough result. This is the formula for hair that is coarse, brittle, lacks shine and feels like the colour is sitting dull on the surface rather than glowing from within. The richer, more emollient base deeply penetrates and conditions from the wash step, and the AntiFade Complex protects the colour that the client has invested in. Available in 266 ml and 1L. Normal to thick hair that is very dry or dull.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair. Lather and rinse. Follow with Nanoworks Gold Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792565383396,"sku":"P1872700","price":55.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792565416164,"sku":"P1864800","price":130.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Nanoworks_gold_shampoo_266ml.png?v=1777081440"},{"product_id":"pureology-nanoworks-gold-conditioner","title":"Pureology Nanoworks Gold Conditioner","description":"\u003cp\u003e\u003cstrong\u003eA luxe conditioning treatment for very dry or dull colour-treated hair that delivers deep softness, shine and a more polished feel from the condition step.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eNanoworks Gold Conditioner is the conditioning step for hair that has reached a level of dryness or dullness where standard conditioners are maintaining rather than genuinely improving the texture. The richer, more emollient formula delivers concentrated moisture and the AntiFade Complex protects colour vibrancy. After regular use, clients consistently describe their hair as softer, shinier, and more like the hair they remember having. For clients with very dry, coarse, or mature colour-treated hair, Nanoworks Gold is the system that makes the real difference. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGolden Marula Oil:\u003c\/strong\u003e Moisturizing, hydrating and nourishing oil that helps restore softness and radiance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKeravis:\u003c\/strong\u003e A plant-based strengthening protein that improves hair's strength, elasticity and manageability.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to washed, wet hair. Leave 2–3 minutes. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792641110244,"sku":"P1872600","price":56.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792641143012,"sku":"P1866500","price":130.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Nanoworks_gold_conditioner_266ml.png?v=1777081382"},{"product_id":"pureology-strength-cure-shampoo","title":"Pureology Strength Cure Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA strengthening shampoo for damaged, colour-treated hair that repairs and rebuilds from the cleanse step while protecting colour vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eStrength Cure is the Pureology line for colour clients whose hair is not just dry but genuinely damaged — brittle, breaking, lacking elasticity from bleach, highlights, chemical services or cumulative heat damage. The shampoo delivers strengthening actives at the wash step that begin reinforcing the hair structure before the conditioning and treatment products build on that foundation. The sulphate-free formula removes buildup without further stressing compromised hair, and the AntiFade Complex protects the colour that is already there. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair. Lather and rinse. Follow with Strength Cure Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792666144996,"sku":"P1861700","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792666177764,"sku":"P1861600","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Strength_cure_shampoo_266ml.png?v=1777083317"},{"product_id":"pureology-strength-cure-conditioner","title":"Pureology Strength Cure Conditioner","description":"\u003cp\u003e\u003cstrong\u003eA strengthening conditioner for damaged, colour-treated hair that rebuilds structure, reduces breakage and restores softness while protecting colour vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Strength Cure Conditioner is the second step in Pureology's #1 strengthening system in the US — the repair and softness complement to the fortifying shampoo. Keravis and Ceramide work together to rebuild the internal structure and reduce breakage, while Astaxanthin helps repair damaged cuticles and Arginine supports a healthier scalp. Olive Fruit Oil and Camelina Seed Oil restore moisture and softness. The AntiFade Complex protects colour throughout. For clients whose hair breaks easily, snaps during combing, or feels fragile after chemical services, this system used consistently delivers measurable improvement in strength. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAstaxanthin:\u003c\/strong\u003e A powerful antioxidant that helps repair damaged cuticles and protects against environmental stress.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKeravis and Ceramide:\u003c\/strong\u003e Work together to strengthen hair and rebuild internal structure to reduce breakage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eArginine:\u003c\/strong\u003e An amino acid that supports a healthy scalp and improves elasticity.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to washed, wet hair. Leave 2–3 minutes. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792667554020,"sku":"P1861400","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792667586788,"sku":"P1861300","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Strength_cure_conditioner_266ml.png?v=1777083046"},{"product_id":"pureology-strength-cure-superfood-treatment-mask-200ml","title":"Pureology Strength Cure Superfood Treatment Mask","description":"\u003cp\u003e\u003cstrong\u003eAn intensive strengthening mask for damaged, colour-treated hair used in place of conditioner for a deeper repair and moisture reset.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Strength Cure Superfood Mask is the weekly treatment step for clients with significant hair damage. Used in place of conditioner on treatment wash days, it delivers concentrated strengthening actives alongside deep conditioning ingredients that leave damaged hair noticeably stronger, softer and more resilient. The AntiFade Complex maintains colour protection through the treatment step. For clients recovering from bleach damage, bond breaking or extended colour services, this is the weekly habit that makes the difference in how the hair looks and feels between appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, wet hair in place of conditioner. Leave 3–5 minutes. Rinse thoroughly. Use weekly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792672108772,"sku":"P1871301","price":42.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Postrengthcuresuperfoodmask200ml.png?v=1777081599"},{"product_id":"pureology-strength-cure-best-blonde-shampoo","title":"Pureology Strength Cure Best Blonde Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA purple toning shampoo for blonde, highlighted or grey colour-treated hair that neutralises brass while strengthening and protecting colour vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Strength Cure Best Blonde Shampoo does two things at once that clients with lightened hair usually manage with two separate products. The purple pigment neutralises yellow and brassy warmth that develops between appointments — the same colour-theory result as a toning gloss but delivered at home at the wash step. The Strength Cure formula underneath addresses the structural damage that lightening services create — the breakage, dryness and fragility that come with bleach. For blonde or highlighted clients who need both toning and repair, this replaces two products and saves time. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair. Lather for 1–2 minutes for light toning or up to 5 minutes for a stronger tone refresh. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792673943780,"sku":"P1870800","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792673976548,"sku":"P1867300","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Strength_cure_best_blonde_shampoo_266ml_d81fb444-5c18-4130-a424-0c542353ce70.png?v=1777082870"},{"product_id":"pureology-strength-cure-best-blonde-conditioner","title":"Pureology Strength Cure Best Blonde Conditioner","description":"\u003cp\u003e\u003cstrong\u003eA repair conditioner for blonde or highlighted colour-treated hair that strengthens the hair while maintaining tone and colour vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Strength Cure Blonde Conditioner is the companion to the toning shampoo — designed to be used together as part of a toning and repair system for blonde, highlighted, or lightened hair. The shampoo deposits violet tone; the conditioner follows with strengthening and conditioning care using Keravis and Astaxanthin to fortify the hair that bleaching and lightening services have left more vulnerable. The AntiFade Complex protects colour throughout. Used together, the system tones and strengthens in the same routine. Available in 266 ml and 1L.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePurple Orchid:\u003c\/strong\u003e Toning extract that works with the shampoo's violet pigments to maintain cool, bright blonde tone.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKeravis:\u003c\/strong\u003e A plant-based strengthening protein that fortifies fragile, lightened hair and reduces breakage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAstaxanthin:\u003c\/strong\u003e A powerful antioxidant that combats free radicals and helps protect the hair fibre.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to washed, wet hair. Leave 2–3 minutes. Rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eUse after Strength Cure Blonde Shampoo. On non-toning days, pair with the regular Strength Cure Conditioner for repair without pigment deposit.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266ml","offer_id":48792675909860,"sku":"UCA14681","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":48792675942628,"sku":"P1867500","price":110.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Strength_cure_best_blonde_conditioner_266ml.png?v=1777082605"},{"product_id":"pureology-strength-cure-miracle-filler-150ml","title":"Pureology Strength Cure Miracle Filler","description":"\u003cp\u003e\u003cstrong\u003eA leave-in treatment that fills and seals the gaps in damaged hair’s cuticle, delivering immediate improvement in strength, smoothness and appearance.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Miracle Filler is one of the more technically interesting products in the Pureology range. Damaged hair’s cuticle is physically lifted or missing in patches, which is why it feels rough, looks dull and breaks. The Miracle Filler fills those gaps with bonding actives that smooth the cuticle surface immediately — the hair feels and looks different after a single use. Applied as a leave-in step after conditioning, it also primes the hair for styling and provides some heat protection. For clients post-bleach, post-perm or coming out of a period of significant heat damage, this is the product that makes an immediate visible difference while the Strength Cure system does the longer-term structural repair.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to damp hair after conditioning. Work through mid-lengths to ends. Do not rinse. Style as usual.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792690295012,"sku":"P1871000","price":34.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Strengthcuremiraclefiller150ml.png?v=1777083262"},{"product_id":"pureology-strength-cure-dream-healer-serum-100ml","title":"Pureology Strength Cure Dream Healer Serum","description":"\u003cp\u003e\u003cstrong\u003eA finishing serum that seals, smooths and protects damaged, colour-treated hair — delivering shine, frizz control and continued repair support as the last step in the routine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Dream Healer Serum is the Strength Cure finishing product — applied to dry or styled hair as the last step after a blowout or air-dry. The formula seals the cuticle that the shampoo, conditioner and Miracle Filler have been repairing, adds a glossy, smooth finish and provides frizz and humidity protection through the day. For clients with damaged hair who want their hair to look as healthy as possible while the repair work is happening underneath, this is the product that makes the most visible difference on the finish. The colour-safe formula is safe for daily use.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply a small amount to dry or slightly damp hair. Smooth through mid-lengths and ends. Avoid the root.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792697536740,"sku":"P2763400","price":65.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Strengthcuredreamhealerserum100ml.png?v=1777083179"},{"product_id":"pureology-color-fanatic-multi-tasking-leave-in-spray","title":"Pureology Color Fanatic Multi-Tasking Leave-In Spray","description":"\u003cp\u003e\u003cstrong\u003ePureology's cult-favourite leave-in spray that delivers 21 essential benefits in one step — instant detangling, heat protection to 450°F, UV protection, frizz reduction, shine, and colour care on all colour-treated hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Color Fanatic Leave-In is the Pureology product recommended to virtually every colour client regardless of which line they're using for shampoo and conditioner. The 21-benefit claim is Pureology's own and includes instant detangling, heat protection to 450°F, UV protection, frizz reduction, improved manageability, shine enhancement, and ongoing colour care via the Antifade Complex® — all in one spray that goes on damp hair and requires nothing else. In practice, the benefits that clients notice most are effortless detangling, the sense that the hair styles faster and behaves better, and reduced frizz and breakage through the blow-dry. Available in 200 ml everyday size and 400 ml pro size. One of those rare products that the client who tries it always repurchases.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSunflower Seed Extract:\u003c\/strong\u003e Rich in vitamin E and fatty acids, conditions and adds shine while supporting colour vibrancy.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e Antioxidant protection that supports the longevity of colour and the health of the hair fibre.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection system — UVA\/UVB filters and antioxidants that protect colour molecules from fading from UV exposure, hard water, and environmental damage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHeat protection actives:\u003c\/strong\u003e Protect the hair shaft from heat damage up to 450°F — flat irons, curling irons, and blow-dryers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply to damp hair immediately after towel-drying — before combing or brushing. The detangling benefit is most effective when the product is on before any mechanical stress goes through the hair. Spray evenly from roots to ends, then comb through from the ends upward before touching the blow-dryer. This sequence dramatically reduces both breakage during detangling and the frizz that friction during combing causes.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eSpray onto damp hair after washing, root to ends. Do not rinse.\u003c\/li\u003e\n  \u003cli\u003eComb through from ends upward before blow-drying or air-drying.\u003c\/li\u003e\n  \u003cli\u003eCan also be applied to dry hair for a mid-day frizz refresh or shine boost.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"200ml","offer_id":48792713429220,"sku":"P2510900","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"400ml","offer_id":48792713461988,"sku":"P2511200","price":69.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Color_fanatic_spray_200ml.png?v=1777049782"},{"product_id":"pureology-top-coat-tone-purple-200ml","title":"Pureology Top Coat + Tone Purple","description":"\u003cp\u003e\u003cstrong\u003eA purple toning gloss treatment for refreshing brightness and reducing yellow warmth in blonde, lightened or highlighted colour-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eTop Coat + Tone Purple is a salon-style glossing treatment the client can use at home between appointments. Applied to clean, damp hair and left for several minutes, the purple toning pigments neutralise yellow and brassy warmth using colour-wheel principles — purple cancels yellow, which is exactly what a toning treatment or toning shampoo is trying to do. The gloss base adds shine and a slightly smoother surface finish as part of the same step. For blonde, highlighted or grey-blended clients who want to maintain their tone between appointments without coming in for a gloss, this is the at-home tool that makes the most visible difference.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, damp hair after shampooing. Leave 5–10 minutes depending on desired tone intensity. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792740266212,"sku":"P2186801","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Topcoat_tonepurple200ml.png?v=1777084330"},{"product_id":"pureology-top-coat-tone-blue-200ml","title":"Pureology Top Coat + Tone Blue","description":"\u003cp\u003e\u003cstrong\u003eA blue toning gloss treatment for refreshing brunette colour and softening unwanted orange or copper warmth between salon appointments.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eTop Coat + Tone Blue is the at-home toning tool for brunette, chestnut and dark colour-treated clients whose colour has shifted warm or coppery since their last appointment. Blue cancels orange on the colour wheel — the same principle a professional toner uses in the salon, delivered in a gloss format the client can use at home in five minutes. The Camelina Seed Oil, Olive Oil, and Oat Milk base conditions and nourishes as the toner processes, meaning a conditioner step is optional after rinsing. Results last up to 8 washes. Available 200 ml. For blonde and lightened hair with yellow brassiness, use Top Coat + Tone Purple instead.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBlue pigment deposit:\u003c\/strong\u003e Targets and neutralises orange and copper warmth using colour-wheel principles.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCamelina Seed Oil, Olive Oil and Oat Milk:\u003c\/strong\u003e Condition and nourish the hair during processing, leaving it soft and silky. A conditioner step is optional after rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, damp hair after shampooing.\u003c\/li\u003e\n  \u003cli\u003eLeave 5–10 minutes depending on desired tone intensity.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly. Condition only if needed.\u003c\/li\u003e\n  \u003cli\u003eUse as needed between appointments to maintain cool brunette tone.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792741642468,"sku":"P2186601","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Topcoat_toneblue200ml.png?v=1777083493"},{"product_id":"pureology-top-coat-sheer-clear-200ml","title":"Pureology Top Coat + Sheer Clear","description":"\u003cp\u003e\u003cstrong\u003eA clear gloss treatment for refreshing shine and softness without shifting tone — for all colour-treated hair wanting a between-appointment gloss boost.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eTop Coat + Sheer Clear delivers the gloss and smoothing benefits of the toning Top Coat treatments without any colour-shifting pigment. That makes it the right option for any colour-treated hair — red, brunette, blonde, balayage — when the client is happy with their current tone and just wants the glossy, polished finish that a clear salon gloss provides. The Camelina Seed Oil, Olive Oil, and Oat Milk base conditions and nourishes during the five-minute processing window, leaving hair soft and silky. A conditioner step is optional after rinsing. Available 200 ml.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCamelina Seed Oil, Olive Oil and Oat Milk:\u003c\/strong\u003e Condition and nourish the hair during processing, leaving it soft and silky. A conditioner step is optional after rinsing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology built into every formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to clean, damp hair after shampooing.\u003c\/li\u003e\n  \u003cli\u003eLeave 5 minutes.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly. Condition only if needed.\u003c\/li\u003e\n  \u003cli\u003eUse as needed between appointments for a shine refresh on any colour.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792742068452,"sku":"P2186701","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Topcoat_sheerclear200ml.png?v=1777083465"},{"product_id":"pureology-style-protect-texturizing-spray-142g","title":"Pureology Style + Protect Texturizing Spray","description":"\u003cp\u003e\u003cstrong\u003eA colour-safe texturizing spray for separation, shape and a lived-in finish — sprayed on damp or dry hair for all-over movement and effortless texture without stiffness or residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Texturizing Spray is the product for the client who wants their hair to look like it has texture rather than look like they used texture product. The distinction is small but important. Sprayed onto damp hair before diffusing or air-drying, it encourages natural movement and separation without crunch. Sprayed onto dry hair for second-day styling, it revives shape and adds the loose, piecey definition that makes a style look effortless rather than overdone. Works on all hair types and lengths — from fine hair needing a light all-over lift, to medium or thick hair needing defined movement on day-two hair. The colour-safe formula means it can be used daily on highlighted, coloured, or chemically treated hair without any risk to tone or vibrancy.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSugar and starch-based flexibilisers:\u003c\/strong\u003e Create light, flexible texture and separation that moves naturally with the hair rather than against it.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology built into every Style + Protect formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eStart with less than you think — one or two spritzes on dry hair first, then tousle with fingers before assessing. The most common mistake is applying too much at once and then having to manage an over-textured result. Build in stages: spray, tousle, look, decide. For second-day hair where the style has dropped, spritz lightly from above rather than targeting sections — the even aerial distribution creates more natural-looking texture than section-by-section application.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eSpray onto damp or dry hair from 15–20 cm.\u003c\/li\u003e\n  \u003cli\u003eTousle with fingers and air-dry or diffuse for a lived-in result. Build in stages — less is more.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792750227684,"sku":"UCA13493","price":44.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Ststexturizingspray142g.png?v=1777083405"},{"product_id":"pureology-mess-up-texture-paste-100ml","title":"Pureology Mess Up Texture Paste","description":"\u003cp\u003e\u003cstrong\u003eA colour-safe texture paste for short to medium styles — worked section by section through dry hair for deliberate, hand-crafted definition with a matte finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eWhere the Texturizing Spray gives all-over, airy movement, Mess Up Paste gives deliberate, controlled definition. Applied to dry hair by working small amounts section by section through the fingers, it creates the separated, intentional texture that makes a crop or textured bob look like it was styled by someone who knows what they are doing. The matte finish reads modern rather than product-laden — particularly on shorter styles where a shiny paste product tends to look heavy and dated. For colour clients with shorter cuts where texture is as much a part of the shape as the actual cut, this is the product that maintains that style between salon visits. Worked into the ends and outer sections with very light coverage at the root zone.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlexible texture polymers:\u003c\/strong\u003e Provide definition and separation with a dry, matte finish that reads undone and modern rather than stiff or product-coated.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology built into every Style + Protect formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eStart with a pea-sized amount — smaller than you think. Warm it between palms until it disappears, then apply with fingertips rather than full palm — fingertip application gives far more control over exactly where the texture goes. Work the ends first, then the outer sections, and leave the root zone almost entirely untouched. The defined look comes from ends and sections, not from coverage at the root.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eWarm a pea-sized amount between palms until it disappears.\u003c\/li\u003e\n  \u003cli\u003eApply with fingertips to dry hair — ends first, then outer sections. Keep off the root zone.\u003c\/li\u003e\n  \u003cli\u003eBuild in stages rather than applying all at once.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792751800548,"sku":"P1869701","price":44.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Messupwax100ml.png?v=1777081324"},{"product_id":"pureology-style-protect-refresh-go-dry-shampoo-150g","title":"Pureology Style + Protect Refresh \u0026 Go Dry Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA colour-safe dry shampoo that refreshes roots, absorbs oil and extends the life of a blowout between wash days — without dulling colour, leaving white cast, or adding detectable weight.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eDry shampoo is one of the most-used products in the routine of a colour client who washes every two to three days — and what separates a good dry shampoo from a mediocre one is residue and root appearance after application. The Refresh \u0026amp; Go formula absorbs oil and freshens the scalp without the white cast or powdery residue that conventional dry shampoos can deposit on dark or vivid colour. The Antifade Complex® protects colour vibrancy throughout, making it safe for freshly coloured, highlighted, or chemically treated hair. The result is a root that reads fresh rather than second-day — and a blowout that lasts another full day before it needs to be redone. One of the consistently repurchased products in the Pureology style range.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOil-absorbing rice starch complex:\u003c\/strong\u003e Absorbs excess oil and product residue at the root without leaving visible powder or dulling the hair's tone.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology, ensuring dry shampoo use doesn't affect colour vibrancy or tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eHold 15–20 cm from the roots — not closer. Spray in thin, even passes and then wait 30 full seconds before massaging in. That pause is not optional: it gives the starch time to absorb the oil before it is disturbed. Massaging immediately after spraying drags the wet oil around rather than absorbing it and creates a matted, product-heavy result rather than a fresh one.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eShake well. Hold 15–20 cm from the roots. Spray in thin passes by section.\u003c\/li\u003e\n  \u003cli\u003eWait 30 seconds. Massage in with fingertips, then brush through.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792752980196,"sku":"UCA18402","price":44.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Dryshampoospray150g.png?v=1777049912"},{"product_id":"pureology-style-protect-beach-waves-sugar-spray-170ml","title":"Pureology Style + Protect Beach Waves Sugar Spray","description":"\u003cp\u003e\u003cstrong\u003eA colour-safe sugar spray for soft, beachy wave texture on wavy or curly colour-treated hair — light, flexible definition without crunch, stiffness, or any of the stickiness that salt sprays leave.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Beach Waves Sugar Spray is built for the gap between a styled blowout and an air-dry — clients who want a relaxed, beachy look rather than a polished blowout result, particularly on second or third day hair when the style has dropped but the wave pattern is more defined. Sugar-derived texturizers create light, flexible hold that supports the natural wave without crunch or the wet-sand stickiness that conventional salt sprays produce. On colour-treated wavy hair — the most common client type for this product — the result is effortless movement that reads as intentional rather than just air-dried. Works on damp hair before air-drying or diffusing, and on dry hair to revive second-day movement.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSugar-derived texturizers:\u003c\/strong\u003e Natural sugars that add light, flexible texture and wave definition without the hard cast or stickiness of salt or alcohol-based alternatives.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology built into every Style + Protect formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply in sections by scrunching upward — not by spraying all over and then touching the hair. Once the product is on, leave the hair alone until it is at least 80% dry before scrunching again. The less the hair is touched while drying, the more defined and less frizzy the wave pattern. If using on dry hair for second-day texture, scrunch with damp hands first to reactivate the wave before applying.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eSpray onto damp or dry hair section by section.\u003c\/li\u003e\n  \u003cli\u003eScrunch upward. Air-dry or diffuse on low heat. Avoid touching while drying.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792758943972,"sku":"P1869100","price":44.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Easybeachwaves170ml.png?v=1777049993"},{"product_id":"pureology-style-protect-shine-bright-serum-118-ml","title":"Pureology Style + Protect Shine Bright Serum","description":"\u003cp\u003e\u003cstrong\u003eA colour-safe finishing serum that adds high-gloss shine, smooth polish and frizz control to dry, styled colour-treated hair — the final step that makes colour look as vibrant and intentional as it did at the appointment.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Shine Bright Serum is applied after the blowout is complete — on dry, finished hair as the very last styling step. It smooths the cuticle surface and creates the kind of high-gloss, glass-like shine that makes colour look more vibrant and cared-for. Not a heat protectant — that step happens before the dryer with the Color Fanatic or Smooth Perfection Serum. This one is purely finishing: a small amount pressed between flat palms and drawn downward over the outer surface of the style to seal the cuticle and maximise light reflection. For colour clients who want that polished, just-left-the-salon finish at home, this is the product that creates it.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLightweight silicone-based serum actives:\u003c\/strong\u003e Create a smooth, aligned cuticle surface that maximises light reflection for high-gloss shine without greasiness or buildup.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology — safe for daily finishing use on all colour-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eTwo drops maximum — three for very long or thick hair. Press flat palms together once and draw downward over the outer surface of the dry, styled hair in a smooth motion. Never scrunch or work through — the goal is cuticle surface alignment, not product distribution. If the hair looks touched or weighed down after applying, that is one drop too many. Less creates the glassy finish; more creates the greasy one.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to fully dry, finished hair after the blowout or style is complete.\u003c\/li\u003e\n  \u003cli\u003eDispense two drops onto flat palms. Press together once.\u003c\/li\u003e\n  \u003cli\u003eDraw palms downward over the outer surface of the style. Avoid the root area.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792760549604,"sku":"UCA18400","price":44.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Shinebrightserum118ml.png?v=1777081831"},{"product_id":"pureology-style-protect-soft-finish-hair-spray-312g","title":"Pureology Style + Protect Soft Finish Hairspray","description":"\u003cp\u003e\u003cstrong\u003eA colour-safe flexible hairspray for touchable hold and natural movement — the everyday finishing spray that keeps a blowout or soft curl in place without going stiff or spray-helmet.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe difference between a good hairspray and a bad one is exactly this: does the hair look sprayed? Soft Finish does not read as sprayed. The flexible hold polymers create enough structure to keep the style in place through a full day while allowing the hair to move and feel touchable — not lacquered, not crunchy. Clients who switch from a conventional hold spray to Soft Finish consistently notice that their hair behaves better through the day because it is not fighting against a rigid coating. The colour-safe formula means no risk of dulling or shifting tone on highlighted, coloured, or chemically treated hair. The go-to recommendation for any colour client whose blowout needs to hold through the day.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlexible hold polymers:\u003c\/strong\u003e Create shape and structure that maintains the style without stiffness or residue, allowing the hair to move naturally.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology built into every Style + Protect formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eHold the can 20–30 cm from the hair and keep it moving as you mist — single-spot application creates a visible wet patch. For more hold without losing the soft finish, apply two light layers rather than one heavy one. The second layer sets on top of the first before it dries and gives a more even, longer-lasting result than a single close application.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eHold 20–30 cm from dry, styled hair. Apply in a light, even mist. Allow to set. Layer for more hold.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792762908900,"sku":"UCA18401","price":44.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Softfinishhairspray312g.png?v=1777081990"},{"product_id":"pureology-on-the-rise-root-lifting-mousse-294g","title":"Pureology On The Rise Root-Lifting Mousse","description":"\u003cp\u003e\u003cstrong\u003eA root-lifting mousse for fine, colour-treated hair that builds airy volume and body at the root without stiffness or residue — the pre-blowout step that makes volume last all day.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eOn The Rise is root-targeted — not distributed all over the hair like a standard mousse, but concentrated at the scalp where volume comes from. For fine colour clients whose blowout starts losing height by mid-morning, this is the step that changes the outcome. The product builds volume-holding structure at the root during blow-drying, using heat to set the lift in place rather than just creating the illusion of it while the hair is still wet. The Xylose provides heat protection through the dryer, and the colour-safe formula protects vibrancy throughout. Pairs naturally with the Pure Volume Shampoo and Conditioner as the complete volume system — wash, condition, apply mousse to damp roots, blow-dry upward. The result holds in a way that product applied to dry hair simply cannot.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVolume-building polymers:\u003c\/strong\u003e Deposit at the root and bond under heat to create lasting structural lift — not just surface body that collapses as the hair dries.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eXylose:\u003c\/strong\u003e Coats strands to provide heat protection during blow-drying while delivering a glossy finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eApply On The Rise before the blow-dryer, not before the styling brush. The right sequence: apply to damp roots → rough-dry with hands directing heat upward → then finish with a round brush for shape. The rough-dry stage is where the mousse sets its lift; the brush stage is where the style is refined. Skipping the rough-dry and going straight to brush work means the mousse hasn't had time to bond and the lift collapses.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eDispense onto palm. Apply to damp hair concentrated at the root zone.\u003c\/li\u003e\n  \u003cli\u003eRough-dry upward first with hands to set the lift.\u003c\/li\u003e\n  \u003cli\u003eFinish with a round brush directing heat upward for shape and hold.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792767037668,"sku":"UCA13491","price":44.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Otrrootliftingmousse294g.png?v=1777081526"},{"product_id":"pureology-style-protect-volume-mousse-241g","title":"Pureology Style + Protect Volume Mousse","description":"\u003cp\u003e\u003cstrong\u003eA colour-safe styling mousse that builds all-over body, fullness and lift from root to ends on fine, colour-treated hair — without stiffness or the product feel that old-style mousse formulas left behind.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Volume Mousse is the choice when a client wants all-over fullness through the full length, not just targeted root lift. Applied through damp hair from roots to ends before blow-drying, the formula builds body throughout rather than concentrating at the scalp — which is what On The Rise does. The two products are complementary rather than competing: On The Rise for clients whose main concern is flat roots, Volume Mousse for clients whose hair is generally fine and flat from root to tip. Xylose provides heat protection through the dryer so the mousse doubles as a styling and protection step. The colour-safe formula is safe for all colour-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVolume-building polymers:\u003c\/strong\u003e Distribute through the full length of the hair and set under heat to build body and structure without residue.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eXylose:\u003c\/strong\u003e Provides heat protection during blow-drying while adding a glossy finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eThe correct amount is about a golf-ball size. Too little and the polymers don't have full coverage through the lengths; too much and the formula gets heavy on fine hair. Distribute by scrunching through from roots to ends before touching the blow-dryer — then rough-dry before finishing with a brush for shape.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eDispense a golf-ball amount onto palm. Apply through damp hair from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eRough-dry, then finish with a round brush directing heat upward for maximum volume.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792768020708,"sku":"UCA13494","price":44.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Volumemousse241g.png?v=1777084357"},{"product_id":"pureology-style-protect-instant-levitation-mist-150ml","title":"Pureology Style + Protect Instant Levitation Mist","description":"\u003cp\u003e\u003cstrong\u003eA colour-safe weightless volume mist for very fine, colour-treated hair that delivers instant root lift and 24 hours of body in a completely product-free format — for hair that finds even a light mousse too heavy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Instant Levitation Mist is the option for clients who have tried every volume mousse and found they all made the hair feel product-coated or flat by afternoon. A mist format rather than a foam means there is no density to the product — it sprays onto damp roots as a fine, virtually undetectable layer that bonds under heat to create lift rather than sitting on the hair shaft and weighing it down. For the most fine-haired colour clients on the roster, this is the only volume product that doesn't compromise their hair within a few hours. Pureology's testing shows 24 hours of volume from a single application with heat drying. Xylose provides heat protection. The colour-safe formula protects all colour-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeightless volume polymers:\u003c\/strong\u003e Bond to the root zone under heat to create lift with zero detectable product feel or weight.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eXylose:\u003c\/strong\u003e Provides heat protection during blow-drying while adding a glossy finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eFlip the hair forward before applying — the root zone is more accessible upside down and gravity helps the mist reach the scalp rather than coating the mid-lengths. Apply 15–20 cm from the root, allow a few seconds, then flip back and rough-dry upward. The heat activation step is what delivers the 24-hour claim — a cool air-dry without heat significantly reduces the result.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eFlip hair forward. Spray onto damp roots from 15–20 cm.\u003c\/li\u003e\n  \u003cli\u003eRough-dry upward with heat to activate the volume polymers.\u003c\/li\u003e\n  \u003cli\u003eFinish with a brush for shape.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792769167588,"sku":"P1869400","price":44.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Instantlevitationmist150ml.png?v=1777081209"},{"product_id":"pureology-style-protect-lock-it-down-hairspray-312g","title":"Pureology Style + Protect Lock It Down Hairspray","description":"\u003cp\u003e\u003cstrong\u003eA colour-safe firm hold hairspray for styles that need to stay in place all day — updos, event hair, braids, and any look where movement is not the goal.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eLock It Down is the stronger of the two Pureology hairsprays and the right choice when a style needs to hold position rather than look natural and touchable. The distinction matters: Soft Finish is for blowouts and daily styles where the hair should still move. Lock It Down is for updos, bridal hair, structured styles, or any situation where the client needs the work to stay put through an event, a ceremony, or a long day. Firm hold polymers deliver maximum style longevity without dulling colour or creating an unnatural shine. The colour-safe formula means it can be used without concern on coloured, highlighted, or chemically treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFirm hold polymers:\u003c\/strong\u003e Deliver maximum style longevity and control without stickiness or visible residue.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection technology built into every Style + Protect formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eUse Lock It Down selectively — target the areas that need to stay put and keep the rest of the style lighter. An updo where every section is soaked in firm hold spray looks stiff; one where only the structural elements are locked tends to look more finished and intentional. Hold 20–30 cm from the hair and use short, controlled bursts rather than a full sweep.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eHold 20–30 cm from dry, styled hair. Apply in bursts for targeted hold or a full sweep for all-over control. Allow to set fully before touching.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792771363044,"sku":"UCA13490","price":44.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Lockitdownhairspray312g.png?v=1777081256"},{"product_id":"pureology-strength-cure-blonde-shampoo-conditioner-duo-1000ml","title":"Pureology Strength Cure Blonde Shampoo + Conditioner Duo 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eThe Pureology Strength Cure Blonde toning and repair system in professional 1000 ml sizes — Purple Orchid, Keravis, and Astaxanthin with the Antifade Complex® for blonde, highlighted, or lightened hair at the best value per wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-strength-cure-best-blonde-shampoo\"\u003ePureology Strength Cure Best Blonde Shampoo\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-strength-cure-best-blonde-conditioner\"\u003ePureology Strength Cure Best Blonde Conditioner\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eBlonde and lightened hair has two problems that most shampoos only solve one of: it goes brassy between appointments, and the lightening process leaves it weaker and more prone to breakage. The Strength Cure Blonde system solves both in the same wash routine. Purple Orchid toning pigments neutralise yellow and brassy warmth using colour-wheel principles — the same technique a professional toner uses in the salon — while Keravis and Astaxanthin rebuild strength and protect the fragile structure that bleaching compromises.\u003c\/p\u003e\n\u003cp\u003eThe shampoo and conditioner are designed as a paired toning-and-repair system — not a purple shampoo with an unrelated conditioner added on. Pureology recommends using the system 1–3 times a week (or every third wash), alternating with the regular Strength Cure system on non-toning days for continued repair without over-depositing pigment. The 1000 ml Pro Duo is the same formula at approximately 30% better cost per wash for committed Strength Cure Blonde clients. Aromatherapy: Pear, Rose, and Sandalwood — distinctly different from the original Strength Cure.\u003c\/p\u003e\n\n\u003ch3\u003eWhy These Two Work Better Together\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits Purple Orchid toning pigments during the cleanse step while the Keravis and Astaxanthin begin their strengthening work. The conditioner then continues the strengthening and conditioning while locking in the tone deposited by the shampoo — a cool rinse after the conditioner seals the pigment in place. Toning in the shampoo and sealing in the conditioner is how the system maintains consistent, buildable results rather than uneven tone patches from a shampoo-only approach.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePurple Orchid:\u003c\/strong\u003e Deposits violet toning pigments that neutralise yellow and brassy warmth in blonde, lightened, and grey hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKeravis:\u003c\/strong\u003e Plant-based strengthening protein that fortifies fragile, lightened hair and reduces breakage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAstaxanthin:\u003c\/strong\u003e Powerful antioxidant that combats free radicals and protects the hair fibre from ongoing damage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection system throughout the formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eUse 1–3 times per week, not every wash. Over-toning builds up and can shift very porous or fine blonde hair ashy or flat. The sweet spot is enough toning to stay ahead of brassiness without over-depositing — and that frequency varies by how porous the hair is and how quickly the warmth returns. Start with every third wash and adjust. On non-toning days, use the regular Strength Cure Shampoo and Conditioner to keep the repair work going.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShampoo:\u003c\/strong\u003e Apply to wet hair, lather, leave 1–3 minutes depending on desired toning intensity, rinse. Use 1–3 times per week.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioner:\u003c\/strong\u003e Apply from mid-lengths to ends. Leave 2–3 minutes. Rinse with cool water to seal pigment and cuticle.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48887554408676,"sku":null,"price":158.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/PureologyStrengthCureBlondeShampoo_ConditionerDuo1000ml.png?v=1778186678"},{"product_id":"pureology-strength-cure-shampoo-conditioner-duo-1000ml","title":"Pureology Strength Cure Shampoo + Conditioner Duo 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eThe Pureology Strength Cure repair system in professional 1000 ml sizes — Astaxanthin, Keravis, and Ceramide with the Antifade Complex® for damaged, colour-treated hair at the best value per wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-strength-cure-shampoo\"\u003ePureology Strength Cure Shampoo\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-strength-cure-conditioner\"\u003ePureology Strength Cure Conditioner\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Strength Cure system is what we recommend when a client's hair is visibly or tactilely damaged — breakage during combing, snapping at mid-length, or a fragile feeling after colour or chemical services. It is the #1 professional strengthening system in the US, and the clinical backing is specific: 2x stronger strands from the first use. Astaxanthin is one of the most powerful antioxidants in haircare; Keravis builds protein strength; Ceramide rebuilds the internal structure that damage has compromised; Arginine supports the scalp environment that healthy hair grows from.\u003c\/p\u003e\n\u003cp\u003eThe repair is not cosmetic — it is structural. And it is cumulative: the more consistently clients use the system, the more the underlying structure rebuilds. The 1000 ml Pro Duo is the same formula as the 266 ml sizes, at approximately 30% better cost per wash for committed Strength Cure clients. For hair that genuinely needs repair, committing to the full bottle is the difference between a product that works and one that doesn't get used long enough to work. Aromatherapy: Lavender, Honey Accord, Peach, and Vanilla — warm and comforting.\u003c\/p\u003e\n\n\u003ch3\u003eWhy These Two Work Better Together\u003c\/h3\u003e\n\u003cp\u003eThe shampoo delivers the repair complex at the cleanse step — Astaxanthin, Keravis, Ceramide, and Arginine penetrating the hair fibre while the cuticle is open and wet. The conditioner then seals the cuticle with softness and slip, protecting the repair work done in the shampoo step and delivering a second concentrated dose of strengthening actives. Repair happens across both steps — using only the shampoo cuts the treatment in half.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAstaxanthin:\u003c\/strong\u003e A powerful antioxidant that repairs damaged cuticles and protects against ongoing environmental and UV stress.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKeravis:\u003c\/strong\u003e Plant-based strengthening protein that fortifies hair fibres and reduces breakage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCeramide:\u003c\/strong\u003e Rebuilds the hair's internal lipid layer — the structural component that damage strips away.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eArginine:\u003c\/strong\u003e Amino acid that supports scalp health and improves hair elasticity.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection throughout the repair formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eAdd the Strength Cure Superfood Treatment Mask once or twice a week in place of the conditioner for an intensive repair boost — the mask delivers the same actives at a higher concentration with a longer contact window. Then finish the routine with the Strength Cure Dream Healer Serum on dry hair: 7x stronger strands, 85% less breakage, heat protection to 450°F. The Shampoo + Conditioner 1000 ml Duo is the daily foundation; the Mask and Dream Healer are the weekly amplifiers.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShampoo:\u003c\/strong\u003e Apply to wet hair, lather, rinse. Repeat if needed.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioner:\u003c\/strong\u003e Apply from mid-lengths to ends. Leave 2–3 minutes. Rinse with cool water.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48887559291108,"sku":null,"price":158.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/PureologyStrengthCureShampoo_ConditionerDuo1000ml.png?v=1778186664"},{"product_id":"pureology-nanoworks-gold-shampoo-conditioner-duo-1000ml","title":"Pureology Nanoworks Gold Shampoo + Conditioner Duo 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eThe Pureology Nanoworks Gold luxe moisture system in professional 1000 ml sizes — Golden Marula Oil and Keravis with the Antifade Complex® for very dry, dull, or mature colour-treated hair at the best value per wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-nanoworks-gold-shampoo\"\u003ePureology Nanoworks Gold Shampoo\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-nanoworks-gold-conditioner\"\u003ePureology Nanoworks Gold Conditioner\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eNanoworks Gold is the answer when Hydrate isn't doing enough — when the hair is genuinely depleted and standard moisture formulas are maintaining rather than improving the situation. The most common candidates: mature colour-treated hair that has lost its softness and bounce, thick or coarse hair that always feels dry no matter what, and hair that has been through a significant number of colour services and needs real restoration rather than surface conditioning. Golden Marula Oil is exceptionally nourishing and fast-absorbing; Keravis builds protein strength; the Antifade Complex® protects what the colour visit invested in.\u003c\/p\u003e\n\u003cp\u003ePureology's instrumental testing shows 4x smoother strands compared to a non-conditioning shampoo — a number that translates directly into what clients feel in the first wash. The 1000 ml Pro Duo is the same luxe formula at approximately 30% better cost per wash for committed Nanoworks Gold clients. Aromatherapy: Dewy Pear, Ylang Ylang, and Golden Amber — rich and warm.\u003c\/p\u003e\n\n\u003ch3\u003eWhy These Two Work Better Together\u003c\/h3\u003e\n\u003cp\u003eThe Nanoworks Gold Shampoo is richer than a standard moisturising shampoo — it delivers Golden Marula Oil and Keravis at the cleanse step, which means conditioning actives begin penetrating the hair shaft before the conditioner is even applied. The conditioner then layers additional emollient conditioning on top of that prepared surface. For very dry or mature hair with a thicker, more resistant cortex, this double-dose approach is what creates the sustained improvement in softness and manageability that clients feel building over weeks of consistent use.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGolden Marula Oil:\u003c\/strong\u003e Fast-absorbing, non-greasy oil that moisturises deeply and restores radiance and softness to depleted hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKeravis:\u003c\/strong\u003e A plant-based strengthening protein that improves strength, elasticity, and manageability — especially effective on coarse or mature hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection system throughout the formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eLeave the conditioner on for the full 2–3 minutes — the Golden Marula Oil needs contact time to penetrate the cortex of very dry or coarse hair. Rinsing too quickly reduces the result significantly. Finish with the Color Fanatic Multi-Tasking Leave-In Spray after drying for the best combination of ongoing moisture, heat protection, and colour care.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShampoo:\u003c\/strong\u003e Apply to wet hair, lather, rinse. Repeat if needed.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioner:\u003c\/strong\u003e Apply from mid-lengths to ends. Leave 2–3 minutes. Rinse with cool water.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48887564927204,"sku":null,"price":187.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/PureologyNanoworksGoldShampoo_ConditionerDuo1000ml.png?v=1778186644"},{"product_id":"pureology-smooth-perfection-shampoo-conditioner-duo-1000ml","title":"Pureology Smooth Perfection Shampoo + Conditioner Duo 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eThe Pureology Smooth Perfection anti-frizz system in professional 1000 ml sizes — Camellia and Shea Butter with the Antifade Complex® for colour-treated hair that struggles with frizz, at the best value per wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-smooth-perfection-shampoo\"\u003ePureology Smooth Perfection Shampoo\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-smooth-perfection-conditioner\"\u003ePureology Smooth Perfection Conditioner\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eFrizz control that actually lasts starts in the shower — not in the styling products. The Smooth Perfection system is built around that principle. Camellia (Green Tea Oil) and Shea Butter begin smoothing the cuticle from the very first step, reducing the raised, rough cuticle surface that makes colour-treated hair absorb atmospheric moisture and expand into frizz. By the time a styling product goes on, the foundation is already laid. Up to 24 hours of reduced frizz is the system result — and clients who use both steps consistently are the ones who get it.\u003c\/p\u003e\n\u003cp\u003eThe 1000 ml Pro Duo is the same formula as the 266 ml sizes, at approximately 30% better cost per wash for committed Smooth Perfection clients. Aromatherapy: Cocoa, Marshmallow Accord, and Woody notes — warm, distinctive, and one of the more recognisable scents in the Pureology range.\u003c\/p\u003e\n\n\u003ch3\u003eWhy These Two Work Better Together\u003c\/h3\u003e\n\u003cp\u003eThe shampoo cleanses gently without stripping the natural oils that contribute to frizz control, while beginning to smooth the cuticle with Camellia and Shea Butter. The conditioner continues that smoothing work and adds a protective coating that reduces how much atmospheric moisture the hair subsequently absorbs. Frizz is a moisture-absorption problem — these two products work on that problem at the wash step so the styling products can deliver and hold a result rather than fight from behind.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCamellia (Green Tea Oil):\u003c\/strong\u003e Smooths the hair fibre and provides lasting frizz control by reducing cuticle roughness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e Deeply conditions and softens while supporting a polished, manageable finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection system throughout the anti-frizz formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003ePair with the Smooth Perfection Anti-Frizz Serum on damp hair before blow-drying for layered frizz defence — the serum seals what the shampoo and conditioner started. The three-step system (shampoo + conditioner + serum) is the version that delivers through a full humid day, not just the morning.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShampoo:\u003c\/strong\u003e Apply to wet hair, lather, rinse. Repeat if needed.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioner:\u003c\/strong\u003e Apply to mid-lengths and ends. Leave 2–3 minutes. Rinse with cool water.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48887567220964,"sku":null,"price":158.4,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/PureologySmoothPerfectionShampoo_ConditionerDuo1000ml.png?v=1778186628"},{"product_id":"pureology-pure-volume-shampoo-conditioner-duo-1000ml","title":"Pureology Pure Volume Shampoo + Conditioner Duo 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eThe Pureology Pure Volume system in professional 1000 ml sizes — Wheat Protein and Eucalyptus with the Antifade Complex® for fine, colour-treated hair that needs body without heaviness, at the best value per wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-pure-volume-shampoo\"\u003ePureology Pure Volume Shampoo\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-pure-volume-conditioner\"\u003ePureology Pure Volume Conditioner\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eFine, colour-treated hair has a specific problem: it needs cleansing that builds volume at the root, and conditioning that delivers softness without collapsing that volume. Most systems are good at one or the other. Pure Volume is calibrated for both — the shampoo uses Wheat Protein and Eucalyptus to add body and clarify buildup that flattens fine hair, while the conditioner delivers just enough slip and softness for manageability without the heaviness that compromises lift. The Antifade Complex® protects colour throughout.\u003c\/p\u003e\n\u003cp\u003eThe 1000 ml Pro Duo is the same formula as the 266 ml sizes. For clients washing fine colour-treated hair two to three times a week, the 1000 ml gives them the best value per wash — roughly 60–70 washes per bottle at approximately 30% better cost than the retail size. The aromatherapy blend is Pink Grapefruit, Wild Rose, and Cedarwood — fresh, energising, and distinctly different from the Hydrate or Hydrate Sheer scent family.\u003c\/p\u003e\n\n\u003ch3\u003eWhy These Two Work Better Together\u003c\/h3\u003e\n\u003cp\u003eThe shampoo builds the volumising foundation — clarifying residue and delivering protein to the fibre so the root lifts properly during blow-drying. The conditioner maintains manageability without undoing that work: applied mid-lengths to ends only, with a 1–2 minute contact time and a thorough cool rinse, it softens and detangles without creating the root flatness that heavier conditioners cause on fine hair. The combination is the system that makes a volume blowout hold through the day.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWheat Protein:\u003c\/strong\u003e Strengthens fine hair fibres and builds body and structure without weight.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEucalyptus Leaf Extract:\u003c\/strong\u003e Clarifies and conditions simultaneously — removes buildup that flattens fine hair while adding lightweight hydration.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection system — UVA\/UVB filters and antioxidants that protect colour molecules from fading.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eThe conditioner placement matters as much as the formula: mid-lengths to ends only, not at the root. Then build the volume during blow-drying — the On The Rise Root-Lifting Mousse or Instant Levitation Mist applied to damp roots before the dryer is the step that locks in the height the shampoo builds.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShampoo:\u003c\/strong\u003e Apply to wet hair, massage from scalp through lengths, rinse. Repeat if hair has product buildup.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioner:\u003c\/strong\u003e Apply from mid-lengths to ends only. Leave 1–2 minutes. Rinse with cool water.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48887570694372,"sku":null,"price":158.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/PureologyPureVolumeShampoo_ConditionerDuo1000ml.png?v=1778186602"},{"product_id":"pureology-hydrate-sheer-shampoo-conditioner-duo-1000ml","title":"Pureology Hydrate Sheer Shampoo + Conditioner Duo 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eThe Pureology Hydrate Sheer silicone-free moisture system in professional 1000 ml sizes — Wheat Protein and Eucalyptus with the Antifade Complex® for fine, dry, colour-treated hair at the best value per wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-hydrate-sheer-shampoo\"\u003ePureology Hydrate Sheer Shampoo\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-hydrate-sheer-conditioner\"\u003ePureology Hydrate Sheer Conditioner\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eHydrate Sheer solves the problem fine-haired colour clients have been trying to solve for years: the hair is genuinely dry and needs moisture, but every conditioner that works ends up flattening the root by noon. Hydrate Sheer is 100% silicone-free — no silicone coating weighing down the hair shaft — and uses Wheat Protein and Eucalyptus for lightweight hydration that delivers softness and manageability without the flatness. The Antifade Complex® protects colour throughout.\u003c\/p\u003e\n\u003cp\u003eThe key technique detail is conditioner placement: mid-lengths to ends only, never at the scalp or root. Fine hair conditioned at the root will look flat within hours of washing regardless of the formula. Applied correctly, the Hydrate Sheer system leaves fine hair soft, bouncy, and manageable — not flat. The 1000 ml Pro Duo is the same formula at approximately 30% better cost per wash for clients who've confirmed the system is working for them. Aromatherapy: same Lavender, Bergamot, and Patchouli blend as the full Hydrate line.\u003c\/p\u003e\n\n\u003ch3\u003eWhy These Two Work Better Together\u003c\/h3\u003e\n\u003cp\u003eThe shampoo cleanses gently and delivers the initial moisture dose without stripping natural oils that fine hair depends on for body. The silicone-free conditioner follows up with targeted lightweight conditioning — Wheat Protein builds strength and body while Eucalyptus adds airy conditioning without weight. Neither product works as well alone: the shampoo opens the cuticle for conditioning; the conditioner seals it with moisture. Together they build cumulative softness and strength without ever compromising the volume fine hair needs at the root.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWheat Protein:\u003c\/strong\u003e Strengthens fine hair fibres and adds body without adding weight.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEucalyptus Leaf Extract:\u003c\/strong\u003e Lightweight conditioning that hydrates without coating the shaft.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection system — silicone-free version built for fine hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eConditioner mid-lengths to ends only — not a single drop at the root. Even a silicone-free conditioner on the scalp of fine hair will create flatness. Two minutes maximum contact time, then a thorough cool rinse. That's the complete technique for getting the most out of this system on fine hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShampoo:\u003c\/strong\u003e Apply to wet hair, lather, rinse. Repeat if needed.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioner:\u003c\/strong\u003e Apply to mid-lengths and ends only — never the root. Leave 1–2 minutes. Rinse thoroughly with cool water.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48887573348580,"sku":null,"price":158.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/HydrateSheerShampooandConditionerDuo1L.png?v=1778186586"},{"product_id":"pureology-hydrate-shampoo-conditioner-duo-1000ml","title":"Pureology Hydrate Shampoo + Conditioner PRO Duo 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eThe Pureology Hydrate rich moisture system in professional 1000 ml sizes — Jojoba, Green Tea, and Sage with the Antifade Complex® for dry, colour-treated hair at the best value per wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-hydrate-shampoo\"\u003ePureology Hydrate Shampoo\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003ca href=\"\/fr\/products\/pureology-hydrate-conditioner-1\"\u003ePureology Hydrate Conditioner\u003c\/a\u003e — 1000 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Hydrate system is Pureology's foundational moisture line and the right starting point for most colour-treated clients whose hair is dry. If a client comes in with dull, dry, or thirsty hair and a history of colour services, the Hydrate Shampoo and Conditioner is almost always where we start the conversation. The ZeroSulfate® formula cleanses gently without stripping natural oils, while Jojoba, Green Tea, and Sage deliver moisture and antioxidant protection with every wash. The Antifade Complex® protects colour from UV, hard water, and oxidative damage throughout.\u003c\/p\u003e\n\u003cp\u003eThe 1000 ml Pro Duo is the same formula as the 266 ml sizes. For clients who have confirmed the Hydrate system is working — softer hair, improved shine, better manageability wash after wash — the 1000 ml gives them roughly 60–70 washes per bottle at approximately 30% better cost per wash than the retail size. The aromatherapy blend is Lavender, Bergamot, and Patchouli — warm and grounding, lingers through the blowout.\u003c\/p\u003e\n\n\u003ch3\u003eWhy These Two Work Better Together\u003c\/h3\u003e\n\u003cp\u003eThe shampoo cleanses and delivers the initial moisture and antioxidant dose. The conditioner continues that moisture delivery and adds the slip and softness that makes colour-treated hair manageable. Colour-treated hair is more porous than unprocessed hair — it loses moisture faster and responds strongly to consistent, layered moisture care. Using both steps every wash is where the cumulative improvement comes from.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJojoba:\u003c\/strong\u003e Moisturises and softens, closely mimicking the hair's natural sebum for deep, lasting hydration.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGreen Tea:\u003c\/strong\u003e Antioxidant protection for the hair fibre and scalp environment.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSage:\u003c\/strong\u003e Supports a healthy scalp and adds shine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's patented colour protection system — UVA\/UVB filters and antioxidants that protect colour molecules from fading caused by sun, hard water, and environmental damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eRinse the conditioner with the coolest water tolerable — this is the step most clients skip and the one that makes the biggest visible difference in shine. Cool water closes the cuticle and locks in the moisture the conditioner just delivered. The shampoo and conditioner do the work; the cool rinse is what makes it visible.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShampoo:\u003c\/strong\u003e Apply to wet hair, lather, rinse. Repeat if needed.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConditioner:\u003c\/strong\u003e Apply to wet hair from mid-lengths to ends. Leave 2–3 minutes. Rinse with cool water.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48887578067172,"sku":null,"price":162.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/HydrateShampoo_Conditioner_1L.png?v=1778186556"}],"url":"https:\/\/www.modasalon.ca\/fr\/collections\/pureology.oembed?page=2","provider":"Moda Salon","version":"1.0","type":"link"}