{"product_id":"amika-bust-your-brass-cool-blonde-repair-shampoo","title":"Amika Bust Your Brass Cool Blonde Repair Shampoo | Tone + Strengthen","description":"\u003cp\u003e\u003cstrong\u003eA purple toning shampoo with bond repair actives — neutralises brassiness in blonde and highlighted hair while strengthening the hair shaft from within.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eBust Your Brass does two things at once: it tones and it repairs. The purple pigment neutralises yellow and orange tones that develop in blonde and highlighted hair between salon visits, while The Kure bond repair actives address the structural damage that lightening causes. Most toning shampoos only do one. This one does both — and it's why it works particularly well for clients whose hair is both brassy and damaged, which is most bleached clients.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eAmika was founded in Brooklyn in 2007 and is B-Corp certified, vegan, and cruelty-free. We carry it because our clients ask for it by name — and because it earns its place on performance. The brand has a fun, young energy and a more accessible price point than our core professional lines, without sacrificing results. Perk Up is the dry shampoo we recommend more than any other. The treatment masks — Soulfood, Hydro Rush, The Kure Intense — consistently over-deliver. B-Corp certification aligns with the values we hold as a team and as parents.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePurple Pigment:\u003c\/strong\u003e Colour theory — purple neutralises yellow and orange, keeping blonde cool and bright between salon visits.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBond Repair Complex:\u003c\/strong\u003e The same Kure actives that rebuild the disulphide bonds weakened by bleach and colour processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eContact time controls the result. 1–2 minutes for subtle toning. 3–5 minutes for a visibly cooler result. Leave longer than 5 minutes only if hair is very yellow or you specifically want an icy finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair 1–2x per week.\u003c\/li\u003e\n  \u003cli\u003eLeave 1–5 minutes depending on desired toning level.\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with Bust Your Brass Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"275 ml","offer_id":46108042002660,"sku":"PP079714","price":35.7,"currency_code":"CAD","in_stock":true},{"title":"500 ml","offer_id":46108042035428,"sku":"PP079380","price":61.0,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":46108042068196,"sku":"PP077583","price":95.2,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/bustyourbrasscoolblonderepairshampoo275ml.png?v=1740656273","url":"https:\/\/www.modasalon.ca\/products\/amika-bust-your-brass-cool-blonde-repair-shampoo","provider":"Moda Salon","version":"1.0","type":"link"}