{"product_id":"amika-the-wizard-silicone-free-primer","title":"Amika The Wizard Silicone-Free Primer | Detangle + Heat Protect","description":"\u003cp\u003e\u003cstrong\u003eThe Wizard's detangling and heat protection benefits in a silicone-free formula — the same pre-style primer for those who prefer to keep silicones out of their routine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe Wizard Silicone-Free delivers the same detangling, smoothing, and heat protection as the original — using a silicone-free formula for clients who avoid silicones due to buildup concerns or ingredient preferences. The application is the same, the results are comparable, and the choice between them comes down entirely to personal routine preference rather than performance. Both are lightweight, multipurpose pre-style primers that do what they say.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eAmika was founded in Brooklyn in 2007 and is B-Corp certified, vegan, and cruelty-free. We carry it because our clients ask for it by name — and because it earns its place on performance. The brand has a fun, young energy and a more accessible price point than our core professional lines, without sacrificing results. Perk Up is the dry shampoo we recommend more than any other. The treatment masks — Soulfood, Hydro Rush, The Kure Intense — consistently over-deliver. B-Corp certification aligns with the values we hold as a team and as parents.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSilicone-Free Detangling + Heat Protection Complex:\u003c\/strong\u003e Non-silicone conditioning and film-forming agents that smooth tangles and protect against heat damage without silicone coating.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to damp hair before blow-drying or heat styling.\u003c\/li\u003e\n  \u003cli\u003eComb or finger-detangle. Do not rinse.\u003c\/li\u003e\n  \u003cli\u003eStyle as usual.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":46107560837348,"sku":"PP079836","price":36.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/thewizardsilicone-freeprimer150ml_8bf1c7e5-b0c8-4792-a444-425424629e26.png?v=1740641397","url":"https:\/\/www.modasalon.ca\/products\/amika-the-wizard-silicone-free-primer","provider":"Moda Salon","version":"1.0","type":"link"}