{"product_id":"evo-atonement-colour-protect-shampoo-colour-safe-shampoo-for-colour-treated-hair","title":"EVO Atonement Colour Protect Shampoo | Colour-Safe Shampoo for Colour-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eA gentle, colour-safe shampoo for colour-treated hair that cleanses without stripping pigment — Hydrolysed Quinoa, Sunflower Seed Oil, and UV filters lock in vibrancy and protect against colour fade with every wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThe colouring process leaves the hair cuticle more porous than it was before — and that porosity is exactly why colour fades. Every wash that opens the cuticle further pushes more pigment out. The Atonement Colour Protect Shampoo is built around closing that loop: coconut and sugar-derived surfactants cleanse thoroughly without the high-pH stripping action that accelerates colour loss, while the formula immediately starts working to reduce porosity and protect the pigment that's still in the shaft.\u003c\/p\u003e\n\u003cp\u003eThe three active workhorses — Hydrolysed Quinoa, Sunflower Seed Oil, and Vitamin E with UV filters — address colour fade at its three main causes: environmental UV exposure, oxidative stress from pollution and heat, and breakage from a weakened cuticle. Aloe Leaf Juice and Glycerin add hydration and manageability without weight. The result is hair that looks like it was coloured more recently than it was. Available in 300ml (10.1fl.oz). Vegan and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHydrolysed Quinoa:\u003c\/strong\u003e Reduces porosity to seal the cuticle and lock in pigment, while strengthening the hair fibre to protect against breakage and improve colour retention.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil (Helianthus Annuus Seed Extract):\u003c\/strong\u003e Antioxidant that guards against colour fade caused by sun exposure, pollution, and environmental oxidation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopherol) + UV Filters:\u003c\/strong\u003e Additional antioxidant and UV protection to shield colour from the daily exposure that progressively strips vibrancy.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAloe Leaf Juice:\u003c\/strong\u003e Hydrates the hair shaft and seals the cuticle, improving condition and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eLather into a thorough scalp massage for 60 seconds before rinsing — colour-treated hair accumulates environmental residue and product buildup that can accelerate fading by keeping the cuticle perpetually roughed up. A thorough cleanse removes that layer so the protective ingredients can actually contact the hair shaft. Follow immediately with the Atonement Colour Protect Conditioner to seal everything the shampoo started.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n  \u003cli\u003eApply shampoo, lather and rinse. Repeat if needed.\u003c\/li\u003e\n  \u003cli\u003eFollow with Atonement Colour Protect Conditioner for best results.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"EVO","offers":[{"title":"Default Title","offer_id":49410761883876,"sku":"PP925719","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/39013_evo_atonementcolourprotectshampoo300ml_ecom_1_f9b30220-0cf8-4729-80c4-f7e13a7e74e6.webp?v=1784115988","url":"https:\/\/www.modasalon.ca\/products\/evo-atonement-colour-protect-shampoo-colour-safe-shampoo-for-colour-treated-hair","provider":"Moda Salon","version":"1.0","type":"link"}