{"product_id":"k18-triplebright-shampoo-4oz-blonde-brightening-cleanse","title":"K18 TripleBright™ Oxidation Defense Purple Shampoo | Brighten + Defend Blondes","description":"\u003cp\u003eA next-generation purple shampoo that helps neutralize brass while targeting oxidation from metals and minerals.\u003c\/p\u003e\u003ch2\u003eWhat It Is\u003c\/h2\u003e\u003cp\u003eA next-generation purple shampoo that helps neutralize brass while targeting oxidation from metals and minerals. This is K18 care with a clear routine role: targeted, modern, and made for hair that needs performance without the extra fuss.\u003c\/p\u003e\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eHelps neutralize unwanted yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eTargets brassiness caused by oxidation, including metals and minerals\u003c\/li\u003e\n\u003cli\u003eFoam format allows more controlled application\u003c\/li\u003e\n\u003cli\u003eBrightens without the heavy colour-depositing feel of traditional purple shampoos\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow To Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair as directed by K18, focusing where brassiness appears. Lather, rinse thoroughly, and follow with conditioner or treatment as needed.\u003c\/p\u003e\u003ch2\u003eStylist Tip\u003c\/h2\u003e\u003cp\u003eUse this as the cleanse step it was designed to be. For K18 treatment days, skip conditioner before the mask so the repair step has the cleanest canvas.\u003c\/p\u003e\u003ch2\u003eKey Ingredients + Technology\u003c\/h2\u003e\u003cp\u003eTriple-action oxidation defense technology helps address brassiness at the source while purple toning support keeps blondes, greys, and silvers looking brighter.\u003c\/p\u003e\u003ch2\u003eWhy Moda Loves It\u003c\/h2\u003e\u003cp\u003eModa loves this because it makes high-performance K18 care feel easy to use at home. A next-generation purple shampoo that helps neutralize brass while targeting oxidation from metals and minerals. It has a clear role in the routine, so clients are not guessing where it fits.\u003c\/p\u003e\u003ch2\u003ePerfect For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBlonde hair\u003c\/li\u003e\n\u003cli\u003eGrey hair\u003c\/li\u003e\n\u003cli\u003eSilver hair\u003c\/li\u003e\n\u003cli\u003eBrassiness\u003c\/li\u003e\n\u003cli\u003eHard water dullness\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"K18","offers":[{"title":"4.2oz","offer_id":48890646102244,"sku":"PP925556","price":56.0,"currency_code":"CAD","in_stock":true},{"title":"15oz","offer_id":48890646135012,"sku":"PP925557","price":143.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/PP925556.webp?v=1777567731","url":"https:\/\/www.modasalon.ca\/products\/k18-triplebright-shampoo-4oz-blonde-brightening-cleanse","provider":"Moda Salon","version":"1.0","type":"link"}