{"product_id":"maria-nila-purifying-cleanse-shampoo","title":"Maria Nila Purifying Cleanse Shampoo | Acid Detox Cleanser for Buildup","description":"\u003cp\u003e\u003cstrong\u003eA deep-cleansing shampoo with glycolic, malic, lactic and salicylic acids that strips product buildup and excess oil from hair and scalp, formulated without silicones, sulphates or parabens.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThis is a reset button, and it is worth being clear about that before you buy it. The client this is for is the one whose hair has stopped behaving - her blow-dry drops within hours, her colour looks flat and cloudy rather than faded, her roots are oily by the end of day one, and nothing she puts on her hair seems to do anything any more. That is almost never a hair problem. That is months of dry shampoo, leave-in, styling product and hard-water minerals sitting on the cuticle in a layer that nothing else she owns can shift.\u003c\/p\u003e\n\u003cp\u003eWhat makes this different from a traditional clarifying shampoo is the chemistry. Old-school clarifiers rely on aggressive sulphate surfactants to blast everything off, which works and also wrecks the scalp on the way through. Maria Nila built this one on a mild surfactant system - disodium laureth sulfosuccinate, sodium lauroyl methyl isethionate, cocamidopropyl betaine - and did the heavy lifting with acids instead: glycolic, malic and lactic acids with salicylic acid alongside. Acids loosen and dissolve the bonds holding residue to the fibre rather than scouring it away. It is a slower, more controlled mechanism, and it is why the formula can be sulphate-free and still genuinely deep-cleansing.\u003c\/p\u003e\n\u003cp\u003eAround the acids there is aloe barbadensis leaf extract to soothe and mentha piperita (peppermint) leaf extract for a mild cooling finish, which stops it feeling as brutal as the job it is doing. Maria Nila describe it as the base for everything else - and that is the right way to think about it. It is what you use before a treatment, before a toner, or before starting a new routine, so that what follows actually lands on clean hair.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Moda Carries This\u003c\/h3\u003e\n\u003cp\u003eMaria Nila is new to our shelves and a deliberate addition. It is the up-and-coming brand making the biggest impact in professional haircare right now, and we chose it with our younger clients in mind - the range is playful, 100% vegan and cruelty-free, and made in Sweden. Purifying Cleanse earned its place because a proper detox shampoo is one of the products clients most often need and least often own. Most clarifiers on the market are punishing, sulphate-heavy and impossible to recommend to anyone with a scalp. An acid-based deep cleanse that is free from silicones, sulphates and parabens is a genuinely better version of a product category that has not moved in twenty years.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient(s)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGlycolic Acid:\u003c\/strong\u003e The smallest of the alpha hydroxy acids, which is why it penetrates a residue layer efficiently. It works by loosening the bonds between buildup and the hair surface rather than scrubbing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMalic and Lactic Acids:\u003c\/strong\u003e Fruit-derived AHAs that support the exfoliating effect at the scalp and help bring the wash to a lower pH, which encourages the cuticle to lie flat as the residue comes away.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSalicylic Acid:\u003c\/strong\u003e Oil-soluble, unlike the AHAs beside it, so it can work into sebum and oily deposits at the follicle that water-soluble acids cannot reach.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAloe Vera (Aloe Barbadensis Leaf Extract):\u003c\/strong\u003e The counterweight. A soothing polysaccharide humectant that calms the scalp so the acid exposure does not leave it irritated.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePeppermint (Mentha Piperita Leaf Extract):\u003c\/strong\u003e Delivers the mild cooling finish and the sensation of a genuinely clean scalp.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMild Surfactant System:\u003c\/strong\u003e Disodium laureth sulfosuccinate, sodium lauroyl methyl isethionate and cocamidopropyl betaine in place of SLS or SLES - the basis of the sulphate-free claim, and the reason the acids can do the cleansing work.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eLeave it on. This is the one shampoo where the instruction is not lather-and-rinse - Maria Nila specify a minute, and longer for an intensive cleanse, because acids need contact time to work and thirty seconds gives them none. Use a scalp brush rather than your fingertips while it sits; the mechanical agitation lifts the loosened residue that would otherwise settle straight back down when you rinse. Then follow with a masque or conditioner without fail. A detox shampoo used alone leaves the cuticle open and the hair squeaky, which people mistake for damage - it is simply unfinished.\u003c\/p\u003e\n\n\u003ch3\u003eNot the Right Fit If...\u003c\/h3\u003e\n\u003cp\u003eYour scalp is dry, tight, itchy or flaking. This is the strip-and-reset tool, and it is the exact opposite of what a sensitive scalp needs - acids on already-compromised skin will make the itch worse, not better. Maria Nila's Head \u0026amp; Hair Heal line is built for that client: soothing, moisturising, piroctone olamine and aloe rather than glycolic acid. The two lines sit beside each other on the shelf and solve opposing problems, so do not let the word \"scalp\" on both of them lead you to the wrong bottle. Also not a weekly shampoo. This is a reset you run occasionally, not your everyday cleanser. And note that unlike Head \u0026amp; Hair Heal, Maria Nila do not carry the Colour Guard Complex in this formula - if you have fresh toner or a vivid colour, use it before your appointment rather than after.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair and massage through the hair and scalp - use a scalp brush for maximum effect.\u003c\/li\u003e\n  \u003cli\u003eLeave for one minute, or longer for an intensive cleanse.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eAlways follow with a hair masque and conditioner. Use as needed rather than daily.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Maria Nila","offers":[{"title":"350 ml","offer_id":49911828414692,"sku":"MN3680","price":44.8,"currency_code":"CAD","in_stock":true},{"title":"1000 ml","offer_id":49911828447460,"sku":"MN3681","price":99.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/3681-packshot.jpg?v=1789819565","url":"https:\/\/www.modasalon.ca\/products\/maria-nila-purifying-cleanse-shampoo","provider":"Moda Salon","version":"1.0","type":"link"}