{"product_id":"pureology-on-the-rise-root-lifting-mousse-294g","title":"Pureology On The Rise Root-Lifting Mousse | Colour-Safe Styling","description":"\u003cp\u003eA root-lifting mousse for colour-treated hair that wants airy lift and fuller-looking body.\u003c\/p\u003e\u003ch2\u003eWhat It Is\u003c\/h2\u003e\u003cp\u003eA root-lifting mousse for colour-treated hair that wants airy lift and fuller-looking body.\u003c\/p\u003e\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAdds lift at the root\u003c\/li\u003e\n\u003cli\u003eHelps create fuller-looking blowouts\u003c\/li\u003e\n\u003cli\u003eSupports volume without a heavy finish\u003c\/li\u003e\n\u003cli\u003eIdeal for fine or flat colour-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow To Use\u003c\/h2\u003e\u003cp\u003eApply at the roots on damp hair, then blow-dry with lift using a brush or your fingers.\u003c\/p\u003e\u003ch2\u003eStylist Tip\u003c\/h2\u003e\u003cp\u003eConcentrate it at the root area, not all over the ends. That is where the volume payoff lives.\u003c\/p\u003e\u003ch2\u003eKey Ingredients + Technology\u003c\/h2\u003e\u003cp\u003eWheat protein and eucalyptus support body and lightweight conditioning. Pureology Antifade Complex helps protect colour vibrancy.\u003c\/p\u003e\u003ch2\u003eWhy Moda Loves It\u003c\/h2\u003e\u003cp\u003eModa loves On The Rise for clients who want volume that starts where it matters: right at the root.\u003c\/p\u003e\u003ch2\u003ePerfect For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFine hair\u003c\/li\u003e\n\u003cli\u003eFlat roots\u003c\/li\u003e\n\u003cli\u003eVolume styling\u003c\/li\u003e\n\u003cli\u003eBlowouts\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48792767037668,"sku":"UCA13491","price":44.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/Otrrootliftingmousse294g.png?v=1777081526","url":"https:\/\/www.modasalon.ca\/products\/pureology-on-the-rise-root-lifting-mousse-294g","provider":"Moda Salon","version":"1.0","type":"link"}