{"product_id":"pureology-smooth-gloss-shampoo","title":"Pureology Smooth Gloss Shampoo - Sulfate-Free Frizz Control Shampoo for Colour-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eA sulfate-free smoothing shampoo with Pureology's Silky Amino Acid Blend that controls frizz, boosts gloss and protects colour on frizz-prone, colour-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThe Moda Team Review\u003c\/h3\u003e\n\u003cp\u003eThis is the shampoo for the client whose colour looks beautiful leaving the salon — and then one humid walk to the car undoes the blowout. Frizz-prone hair, especially hair that's been lightened, has a raised, porous cuticle that pulls moisture out of the air and swells. Smooth Gloss is built to start fixing that at the very first step of the routine, not just at the styling stage.\u003c\/p\u003e\n\u003cp\u003eThe formula is modelled on the structure of silk. Its Silky Amino Acid Blend pairs glycine, which helps create a smooth, polished surface, with alanine, which helps hair repel excess moisture from the air, and serine, which helps lock in the moisture hair actually needs. Biotin rounds it out, and Pureology's Antifade Complex® helps keep colour vibrant wash after wash.\u003c\/p\u003e\n\u003cp\u003eSmooth Gloss is designed as a three-step system — shampoo, mask and Silkmorphose Spray — and Pureology's frizz-control and shine results are measured on all three together. The shampoo is the foundation: use it on its own for everyday smoothness, or pair it with the rest of the line when humidity season hits.\u003c\/p\u003e\n\n\u003ch3\u003eKey Active Ingredient(s)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGlycine:\u003c\/strong\u003e An amino acid that helps create a smooth, even hair surface so light reflects for a glossier finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAlanine:\u003c\/strong\u003e An amino acid that helps hair repel excess moisture from humid air — the main trigger of frizz.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSerine:\u003c\/strong\u003e An amino acid that helps attract and retain moisture inside the hair so it stays soft rather than dry and fluffy.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAntifade Complex®:\u003c\/strong\u003e Pureology's colour-protection blend that helps preserve vibrancy and shine on colour-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eModa Pro Tip\u003c\/h3\u003e\n\u003cp\u003eConcentrate the lather at the scalp and let it rinse through the lengths rather than scrubbing your ends. Rubbing roughs up the cuticle — exactly what causes frizz — so a gentle cleanse is half the battle. A dime-sized amount is enough for a first wash; if you second-shampoo, use even less.\u003c\/p\u003e\n\n\u003ch3\u003eNot the Right Fit If...\u003c\/h3\u003e\n\u003cp\u003eYour hair is very fine and your main concern is flatness rather than frizz. A smoothing shampoo is designed to calm and polish, not build body. Reach for Pureology Pure Volume Shampoo instead.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply a dime-sized amount to wet hair.\u003c\/li\u003e\n  \u003cli\u003eMassage into the scalp to lather, letting the foam move through the lengths.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly. Follow with Smooth Gloss Mask and Silkmorphose Spray for full frizz control.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pureology","offers":[{"title":"266 ml","offer_id":67622487294180,"sku":"P2937300","price":40.0,"currency_code":"CAD","in_stock":true},{"title":"1 L","offer_id":67622487326948,"sku":"P2937200","price":88.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/2831\/9677\/files\/P2937300.png?v=1792238114","url":"https:\/\/www.modasalon.ca\/products\/pureology-smooth-gloss-shampoo","provider":"Moda Salon","version":"1.0","type":"link"}