Davines MOMO Serum
A deeply moisturising leave-in Davines serum for dry or dehydrated hair that locks in hydration, delivers silkiness and shine, provides heat protection up to 230°C, and keeps hair up to 11x more hydrated all day.
The Moda Team Review: The Step That Makes Moisture Last Past Lunchtime
MOMO Serum is the product that solves the problem the shampoo and conditioner alone cannot fully address: moisture that disappears by mid-afternoon. Dry hair — especially colour-treated or fine dry hair — loses what it gains in the shower surprisingly quickly once exposed to heat styling, airflow and environmental humidity fluctuations. MOMO Serum is the leave-in step that seals that moisture in after washing and keeps it there. Applied to towel-dried hair before blow-drying, it works with the heat rather than against it, using the warmth to bond the hydrating actives to the hair fibre more effectively.
The texture is a lightweight serum — not a cream, not an oil — so it distributes evenly in seconds without clumping or leaving patches. Five to ten pumps on towel-dried hair, distributed from mid-lengths to ends, and it is done. It adds silkiness and shine that carry through the blow-dry and are still present the following morning. For clients who tell us their hair only ever feels good the day they wash it, this is the product that changes that pattern. It also provides heat protection up to 230°C, which makes it a useful double-duty step for clients who blow-dry daily.
Key Active Ingredient
Regenerative Organic Certified™ Apricot Extract — sourced from Mr. Francesco Travaglini's farm in Larino, Campobasso, Italy. The polysaccharides in the extract lock moisture into the hair fibre post-wash and Vitamin A supports ongoing softness and nourishment through the day. Davines' efficacy testing shows up to 11x more hydrated hair with consistent use of the full MOMO routine. The serum also provides heat protection up to 230°C. Vegan formula.
Moda Pro Tip
Apply to towel-dried hair — not soaking wet and not fully dry. The in-between point is where serum absorbs best and distributes most evenly. Use 5 pumps for fine or shorter hair, up to 10 for medium to long hair. Apply before blow-drying rather than after — the heat activates the moisture-sealing complex and helps it bond to the fibre more effectively than applying to dry hair.
How To Use
- After shampooing and conditioning, towel-dry hair gently.
- Apply 5–10 pumps to towel-dried hair, adjusting for length and thickness.
- Distribute evenly from mid-lengths to ends — do not apply to roots.
- Do not rinse out.
- Blow-dry or air-dry and style as usual. Heat protection is active up to 230°C.
Frequently Asked Questions
Does Davines MOMO Essential Haircare Serum provide heat protection for blow-drying?
Yes — it provides heat protection up to 230°C per Davines' product specifications. Apply to towel-dried hair before blow-drying and do not rinse out. This makes it a useful double-duty product for clients who blow-dry daily and also need moisture support.
What does the Davines MOMO Serum do that the shampoo and conditioner alone do not?
Yes — the shampoo and conditioner hydrate during the wash. MOMO Serum is the leave-in step that seals moisture in after washing and maintains it through heat styling, airflow and environmental exposure throughout the day. It is the step that makes the moisture last.
How many pumps of Davines MOMO Essential Haircare Serum should I use?
Yes — Davines recommends 5–10 pumps applied to towel-dried hair, adjusting based on hair length and thickness. Start with 5 for fine or short hair and increase if the hair still feels dry after drying. Avoid applying too much at the root to prevent any heaviness.
Can I use Davines MOMO Serum on fine dry hair without it going flat?
Yes — the serum texture is specifically formulated to be lightweight. Apply from mid-lengths to ends only and use 5 pumps as a starting point for fine hair. The serum absorbs quickly without leaving residue and does not build up with daily use.
Is Davines MOMO Essential Haircare Serum suitable for colour-treated hair?
Yes — it is colour-safe and is particularly beneficial for colour-treated hair, which tends to lose moisture faster due to the cuticle being more open after processing. Consistent daily use helps maintain the soft, conditioned feel between colour appointments.
