A lightweight volumizing conditioner that softens and detangles fine or medium hair without collapsing the volume built by the shampoo — the critical fine-hair conditioning balance.
The Moda Team Review
Big Hit Conditioner is the fine-hair balance: enough conditioning to soften and detangle without the coating weight that drags fine hair flat. The formula uses lightweight conditioning agents that improve manageability and shine while keeping the hair shaft feeling airy rather than weighed down. Apply to mid-lengths and ends only — not the roots, where any conditioning weight works against the volume goal. It's a simple instruction that makes an enormous difference to how the blowout looks an hour later.
Why Moda Carries This
Amika was founded in Brooklyn in 2007 and is B-Corp certified, vegan, and cruelty-free. We carry it because our clients ask for it by name — and because it earns its place on performance. The brand has a fun, young energy and a more accessible price point than our core professional lines, without sacrificing results. Perk Up is the dry shampoo we recommend more than any other. The treatment masks — Soulfood, Hydro Rush, The Kure Intense — consistently over-deliver. B-Corp certification aligns with the values we hold as a team and as parents.
Key Ingredients
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Lightweight Conditioning Complex: Targeted conditioning agents that soften without weight — maintaining the volume started by the shampoo through the conditioning step.
Moda Pro Tip
Ends only. Never the roots. Any conditioner on the root area of fine hair — even a lightweight one — contributes to flatness. Mid-lengths to ends, rinse thoroughly, and the volume stays.
How To Use
- Apply to mid-lengths and ends only after Big Hit Shampoo. Not the roots.
- Leave 1–2 minutes. Rinse thoroughly.
- Follow with Big Hit styling products for maximum volume.