Amika Forget Frizz Shampoo | Smoothing Cleanse at Moda Salon
Amika Forget Frizz Shampoo | Smoothing Cleanse at Moda Salon
Amika Forget Frizz Shampoo | Smoothing Cleanse at Moda Salon
Amika Forget Frizz Shampoo | Smoothing Cleanse at Moda Salon

Amika Forget Frizz Shampoo | Smoothing Everyday Cleanse

Amika
Everyday smoothing shampoo for frizzy hair — lighter than Velveteen Dream, built for daily frizz management without the full blowout system.
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Prix régulier $41.00
Prix régulier Prix réduit $41.00
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The Moda Take

An everyday smoothing shampoo for frizzy hair — gentler frizz control for those wanting daily anti-frizz cleansing without a full blowout system.

The Moda Team Review

Forget Frizz Shampoo is the lighter frizz-control formula. Where Velveteen Dream is designed for the full blowout smoothing system, Forget Frizz is built for everyday frizz management — the client who does not always blow-dry but still wants their hair to stay calm and manageable after washing. Smoothing agents in the formula reduce porosity through cleansing without the heavier conditioning weight of the Velveteen Dream system. Works across all frizzy hair types from fine wavy to thick. Colour-safe, sulphate-free, vegan.

Why Moda Carries This

Amika was founded in Brooklyn in 2007 and is B-Corp certified, vegan, and cruelty-free. We carry it because our clients ask for it by name — and because it earns its place on performance. The brand has a fun, young energy and a more accessible price point than our core professional lines, without sacrificing results.

Key Ingredients

  • Everyday Smoothing Complex: Lightweight frizz-fighting agents that reduce cuticle porosity during cleansing for manageable, smooth results on wash day and beyond.

Moda Pro Tip

Leave on 1–2 minutes. The smoothing actives need contact time. Air-dry clients especially should not skip this step.

How To Use

  1. Apply to wet hair. Lather through scalp and lengths.
  2. Leave 1–2 minutes. Rinse.
  3. Follow with Forget Frizz Conditioner.
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COMMON QUESTIONS

Good to Know

Both address frizz, but at different intensities. Velveteen Dream is built for the full blowout smoothing system with heavier smoothing agents, the Balm, and The Shield. Forget Frizz is a lighter everyday formula for frizz management without blowout styling. If you blow-dry, Velveteen Dream. If you air-dry or want lighter frizz control, Forget Frizz.
Yes — the lightweight smoothing formula is a good fit for fine wavy hair that finds Velveteen Dream too heavy. Apply the conditioner to mid-lengths and ends only.
No — for very stubborn humidity-triggered frizz on hair that is blow-dried, Velveteen Dream is the more intensive system. Forget Frizz is built for everyday manageable frizz. If Forget Frizz isn't delivering enough, step up to Velveteen Dream.
Yes — the smoothing actives help the hair shaft resist humidity uptake. For high-humidity environments where frizz is the primary daily concern, Forget Frizz paired with Frizz-Me-Not leave-in and The Shield on styling days gives a layered approach.
Yes — alternating is fine. Some clients use Forget Frizz on wash days when frizz is a concern and Normcore on other days for a gentler cleanse. Both are sulphate-free and compatible.
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SALON NOTE

Not Sure If This Is The One?

Professional hair care can be personal. If you're unsure whether this product is right for your hair type, goals, or routine, our team is happy to help you choose with real salon experience behind the recommendation.
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