A weekly nourishing mask that delivers deeper softness and moisture than a rinse-out conditioner — leaving hair noticeably smoother, shinier, and more manageable without weighing it down.
What It Is
Amika Soulfood Nourishing Mask is the weekly treatment step that takes the Normcore everyday routine to the next level. Where a regular conditioner coats and softens, Soulfood penetrates more deeply — delivering nourishment that stays with the hair through the week and noticeably improves texture, shine, and manageability over time with regular use.
It uses a blend of sea buckthorn, grape seed oil, and vitamin E to condition, soften, and protect — and it does all of this without adding the heavy, coating feeling that some deeper masks leave behind. Fine and medium hair can use this without worrying about weight.
Why Moda Carries This
Soulfood is the most universally useful mask in Amika’s range — it works across almost every hair type that isn’t specifically damaged or repair-focused. We carry it because it’s a reliable, honest product that clients buy once, use once, and come back for.
Key Ingredients
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Sea Buckthorn: Vitamin-rich botanical oil that conditions and softens while improving hair’s natural shine.
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Grape Seed Oil: Lightweight conditioning oil that absorbs quickly without heaviness or buildup.
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Vitamin E: Antioxidant protection that supports hair health and adds shine.
Pro Tip
Use it once a week in place of conditioner. Apply to freshly shampooed, towel-blotted hair for best absorption — squeeze out excess water first so the mask can penetrate rather than dilute. Leave for 3–5 minutes minimum. If your hair is very dry or damaged, leave for up to 10.
How To Use
- After shampooing, squeeze excess water from hair.
- Apply mask from mid-lengths to ends.
- Leave 3–10 minutes depending on hair condition.
- Rinse thoroughly. Style as usual.
