A bond repair shampoo that cleanses gently while actively rebuilding weakened hair from within — for colour-treated, bleached, heat-damaged, or chemically compromised hair.
What It Is
Amika The Kure Strength Repair Shampoo is the cleansing foundation of Amika’s bond repair system. Unlike a standard shampoo that only cleans, The Kure is doing repair work while it washes — delivering bond-building actives to compromised hair with every cleanse. The result is a shampoo you can feel working: hair that tangles less in the shower, feels stronger as you rinse, and gradually builds back toward its original resilience with consistent use.
Colour-safe, sulphate-free, and formulated specifically for hair that has been chemically stressed. Suitable for daily use as the foundation of a repair-focused routine.
Why Moda Carries This
Most of our clients who colour their hair need a shampoo that does more than just clean. The Kure is what we’d reach for if we were using Amika at the backbar — it’s the repair formula in the range that makes the most sense as an everyday cleanse for colour and bleach clients.
Key Ingredients
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Bond Repair Complex: Active ingredients that target and rebuild the internal disulphide bonds that chemical processing breaks down, improving strength, elasticity, and resistance to breakage.
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Sulphate-Free Cleansing Base: Gentle cleansing that removes buildup without further stressing compromised hair.
Pro Tip
For best results, follow with The Kure Conditioner and use The Kure Multi-Task Treatment or Intense Mask weekly. Bond repair is cumulative — the more consistently you use the system, the more the strength improvement compounds over time.
How To Use
- Apply to wet hair. Lather through scalp and lengths.
- Leave 1–2 minutes for bond actives to work.
- Rinse. Follow with The Kure Conditioner.
