A gentle, colour-safe shampoo for colour-treated hair that cleanses without stripping pigment — Hydrolysed Quinoa, Sunflower Seed Oil, and UV filters lock in vibrancy and protect against colour fade with every wash.
The Moda Team Review
The colouring process leaves the hair cuticle more porous than it was before — and that porosity is exactly why colour fades. Every wash that opens the cuticle further pushes more pigment out. The Atonement Colour Protect Shampoo is built around closing that loop: coconut and sugar-derived surfactants cleanse thoroughly without the high-pH stripping action that accelerates colour loss, while the formula immediately starts working to reduce porosity and protect the pigment that's still in the shaft.
The three active workhorses — Hydrolysed Quinoa, Sunflower Seed Oil, and Vitamin E with UV filters — address colour fade at its three main causes: environmental UV exposure, oxidative stress from pollution and heat, and breakage from a weakened cuticle. Aloe Leaf Juice and Glycerin add hydration and manageability without weight. The result is hair that looks like it was coloured more recently than it was. Available in 300ml (10.1fl.oz). Vegan and cruelty-free.
Key Active Ingredients
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Hydrolysed Quinoa: Reduces porosity to seal the cuticle and lock in pigment, while strengthening the hair fibre to protect against breakage and improve colour retention.
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Sunflower Seed Oil (Helianthus Annuus Seed Extract): Antioxidant that guards against colour fade caused by sun exposure, pollution, and environmental oxidation.
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Vitamin E (Tocopherol) + UV Filters: Additional antioxidant and UV protection to shield colour from the daily exposure that progressively strips vibrancy.
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Aloe Leaf Juice: Hydrates the hair shaft and seals the cuticle, improving condition and manageability.
Moda Pro Tip
Lather into a thorough scalp massage for 60 seconds before rinsing — colour-treated hair accumulates environmental residue and product buildup that can accelerate fading by keeping the cuticle perpetually roughed up. A thorough cleanse removes that layer so the protective ingredients can actually contact the hair shaft. Follow immediately with the Atonement Colour Protect Conditioner to seal everything the shampoo started.
How To Use
- Wet hair thoroughly.
- Apply shampoo, lather and rinse. Repeat if needed.
- Follow with Atonement Colour Protect Conditioner for best results.
