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Amika Normcore Signature Shampoo | Softness + Nourishment

Amika
A gentle, sulfate-free shampoo for soft, nourished hair that still feels clean, bouncy, and touchable.
Medium to thick hair, Hair that needs everyday softness, Colour-treated hair, and Clients who want a reliable, not-too-heavy wash routine
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Price
Regular price $29.25
Regular price $39.00 Sale price $29.25
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Product Details

A gentle, sulfate-free shampoo for soft, nourished hair that still feels clean, bouncy, and touchable.

Normcore Signature Shampoo is Amika’s everyday nourishing cleanse for medium to thick hair types. It gently cleanses while helping hair feel softer, more manageable, and never stripped.

Why You’ll Love It

  • Gentle everyday cleanse for soft, nourished hair
  • Supports shine, softness, and manageability
  • Great first step for medium to thick hair that needs balanced moisture
  • Colour-safe, vegan, cruelty-free, and sulfate-free

How to Use

Massage into wet hair at the roots, lather, and rinse well. Repeat if desired, then follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.

Perfect For

  • Medium to thick hair
  • Hair that needs everyday softness
  • Colour-treated hair
  • Clients who want a reliable, not-too-heavy wash routine

Key Ingredients + Technology

Sea buckthorn, Amika’s signature superfruit, helps nourish and restore lipids for shine, softness, manageability, and strength. Coconut acid supports rich lather and conditioning.

Massage into wet hair at the roots, lather, and rinse well. Repeat if desired, then follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.
Sea buckthorn, Amika’s signature superfruit, helps nourish and restore lipids for shine, softness, manageability, and strength. Coconut acid supports rich lather and conditioning.
Free shipping on orders over $100 CAD. Orders typically ship within 1-2 business days.

Salon Note

Need Help Choosing?

Professional beauty products can feel overwhelming. If you're unsure whether this product is right for your hair, skin, or routine, our team is happy to help with personalized recommendations backed by real salon experience.
Ask Moda For Help

Product FAQs

Choosing the right products depends on your individual goals, concerns, texture, condition, and routine. If you're unsure where to start, the Moda Salon team is happy to help recommend the best options.
Yes. Many clients build customized routines using products from multiple collections to target different concerns and achieve their desired results.
Many professional products are designed to complement one another. Using a complete routine often helps maximize performance and results.