SUMMER SALE

This month only: shop Moda’s curated promo edit, featuring salon-size favourites, brand offers, special pricing, and gifts with purchase while quantities last.

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Amika Velveteen Dream Smoothing Shampoo | Frizz Control Cleanse at Moda Salon
Amika Velveteen Dream Smoothing Shampoo | Frizz Control Cleanse at Moda Salon
Amika Velveteen Dream Smoothing Shampoo | Frizz Control Cleanse at Moda Salon
Amika Velveteen Dream Smoothing Shampoo | Frizz Control Cleanse at Moda Salon

Amika Velveteen Dream Smoothing Shampoo | Frizz Control Cleanse

Amika
Smoothing shampoo that starts fighting frizz from the cleanse step — for hair that puffs the moment humidity hits.
Size
Prix
Prix régulier $33.15
Prix régulier $39.00 Prix réduit $33.15
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Complete the Routine

The Moda Take

A frizz-fighting smoothing shampoo that starts working from the cleanse step — for hair that puffs or loses its polish the moment humidity hits.

The Moda Team Review

Velveteen Dream Shampoo is the foundation of the frizz control system. Smoothing agents start working from the cleanse step, reducing the hair's porosity and tendency to absorb atmospheric moisture. By the time the conditioner goes on, the hair surface is already smoother and more humidity-resistant than after a standard shampoo. Suitable for all frizz-prone hair types — from fine wavy hair that puffs to thick hair that expands dramatically between washes.

Why Moda Carries This

Amika was founded in Brooklyn in 2007 and is B-Corp certified, vegan, and cruelty-free. We carry it because our clients ask for it by name — and because it earns its place on performance. The brand has a fun, young energy and a more accessible price point than our core professional lines, without sacrificing results.

Key Ingredients

  • Smoothing Complex: Conditioning agents that reduce porosity and smooth the cuticle from the cleansing step, minimising humidity absorption.

Moda Pro Tip

Leave on 1–2 minutes before rinsing. The smoothing actives need contact time to seal the cuticle — rinsing immediately loses most of the frizz-fighting benefit.

How To Use

  1. Apply to wet hair. Lather through scalp and lengths.
  2. Leave 1–2 minutes. Rinse.
  3. Follow with Velveteen Dream Conditioner.
Complete the Routine

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COMMON QUESTIONS

Good to Know

Yes — Velveteen Dream is the heavier smoothing formula designed for the full blowout frizz system with the Balm and The Shield. Forget Frizz is a lighter everyday option for clients who want frizz management but don't always blow-dry. If you blow-dry, Velveteen Dream. If you mostly air-dry, Forget Frizz.
Yes — the smoothing actives start reducing cuticle porosity during cleansing. The cleanse step alone doesn't eliminate frizz, but it creates the foundation the conditioner and balm build on. The shampoo without the rest of the system delivers partial results; the full system delivers the most.
Yes — leave 1–2 minutes before rinsing. The smoothing actives need contact time to work during the cleanse step. Most clients rinse immediately and miss a meaningful portion of the shampoo's frizz-control benefit.
Yes — sulphate-free and colour-safe. Colour-treated frizzy hair is one of the most common hair type combinations this system is designed for.
Yes — for fine wavy hair, Forget Frizz is often the better starting point. Velveteen Dream's heavier smoothing agents can weigh down fine hair. Try Forget Frizz first; if the result isn't strong enough, step up to Velveteen Dream with careful application.
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SALON NOTE

Not Sure If This Is The One?

Professional hair care can be personal. If you're unsure whether this product is right for your hair type, goals, or routine, our team is happy to help you choose with real salon experience behind the recommendation.
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