A frizz-fighting smoothing shampoo that cleanses while beginning the frizz control process — for hair that puffs, widens, or loses its polish the moment humidity hits.
What It Is
Velveteen Dream Smoothing Shampoo is the foundation of Amika’s frizz-control system. Smoothing agents in the formula start working from the cleanse step, reducing the hair’s porosity and its tendency to absorb moisture from the air that causes frizz. By the time the conditioner goes on, the hair surface is already smoother and more resistant to humidity than after a standard shampoo.
Suitable for all frizz-prone hair types — from fine wavy hair that puffs in humidity to thick hair that expands dramatically between washes. Colour-safe, sulphate-free, vegan.
Key Ingredients
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Smoothing Complex: Conditioning agents that reduce porosity and smooth the cuticle from the cleansing step, minimising the humidity absorption that causes frizz.
How To Use
- Apply to wet hair. Lather through scalp and lengths.
- Leave 1–2 minutes. Rinse.
- Follow with Velveteen Dream Conditioner.