A volumizing shampoo that cleanses fine and medium hair while lifting roots and adding body from the wash step — for hair that falls flat quickly after washing.
The Moda Team Review
Big Hit Volumizing Shampoo is built around the problem of fine hair that goes flat quickly after washing. The shampoo cleanses thoroughly without the heavy surfactants that leave fine hair feeling tight or stripped, and includes volumizing agents that coat each strand micro-fine to add diameter and lift. Hair comes out of the shower with noticeably more body than before — and that's before any styling product has been applied. Use alone or as the foundation of the Big Hit volume system with Brooklyn Bombshell, Plus Size Mousse, and Rising Star.
Why Moda Carries This
Amika was founded in Brooklyn in 2007 and is B-Corp certified, vegan, and cruelty-free. We carry it because our clients ask for it by name — and because it earns its place on performance. The brand has a fun, young energy and a more accessible price point than our core professional lines, without sacrificing results. Perk Up is the dry shampoo we recommend more than any other. The treatment masks — Soulfood, Hydro Rush, The Kure Intense — consistently over-deliver. B-Corp certification aligns with the values we hold as a team and as parents.
Key Ingredients
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Volumizing Complex: Film-forming agents that coat each strand to increase diameter and lift at the root without buildup or weight.
Moda Pro Tip
Rinse thoroughly. Volumizing film-formers left on the scalp after shampooing contribute to buildup that drags fine hair flat. A full rinse means the lift stays on the lengths where it belongs.
How To Use
- Apply to wet hair. Lather through scalp and lengths.
- Rinse thoroughly.
- Follow with Big Hit Conditioner on mid-lengths and ends only.
