What Is Davines Pasta & Love Strong Hold Mat Clay Used For?

4 août 2026

Davines Pasta & Love Strong Hold Mat Clay is a hair styling product designed for people who want strong hold, added texture, and a matte finish without making the hair appear wet or overly glossy. It can be used to shape and define hairstyles while adding body, thickness, and structure to the hair.

Unlike styling gels that often create a shiny or stiff appearance, a matte clay is intended to provide a more natural-looking finish. According to Davines, the Pasta & Love Styling Clay provides strong, durable hold while adding texture and definition without leaving visible residue.

What Is Davines Pasta & Love Strong Hold Mat Clay Used For?

The main purpose of Davines Pasta & Love Strong Hold Mat Clay is to create structured hairstyles that require firm and lasting control. It can help keep individual sections of hair in place while creating texture and separation.

The clay is especially useful when styling shorter hairstyles because it allows users to create definition without producing the glossy effect commonly associated with pomades or gels. Davines also describes the product as particularly suited to short hair and casual, textured hairstyles.

The product can be used for several styling purposes, including:

  • Adding texture to short or medium-length hair

  • Creating definition between individual strands

  • Increasing the appearance of body and thickness

  • Creating structured or messy hairstyles

  • Maintaining hairstyles with a strong hold

  • Achieving a dry, matte-looking finish

  • Creating casual or textured "bed head" styles

Its strong hold can also make it suitable for hairstyles that require more control than a medium-hold styling paste.

Hair styling for men: soft or strong hold? - Davines International

Key Benefits of Davines Pasta & Love Strong Hold Mat Clay

Strong and Durable Hold

One of the main characteristics of this styling clay is its strong hold. The product is formulated to help maintain the shape and structure of a hairstyle over an extended period.

This can be useful for hairstyles such as textured crops, short quiffs, side-swept styles, messy looks, and other styles where individual sections need to remain defined.

Davines identifies strong hold as one of the key benefits of the product. 

Matte Finish

The clay provides a matte effect rather than a glossy or wet appearance. This makes it suitable for people who prefer hair that looks naturally styled rather than visibly coated with styling product.

A matte finish is particularly useful for casual hairstyles, textured styles, and hairstyles where the goal is to create definition without noticeable shine.

Adds Texture and Definition

Hair clay can help separate individual sections of hair, making texture more visible. Davines states that the product adds texture and definition while also giving hair body, thickness, and structure.

This characteristic can be helpful for hair that naturally appears flat or lacks definition after washing and drying.

Helps Create Body and Structure

The product can make hair appear fuller and more structured by adding grip between individual strands. This does not physically increase the number of hairs but can create the appearance of additional body through styling.

The result can be particularly noticeable on shorter hairstyles where texture and separation are important parts of the finished look.

What Hairstyles Can You Create With It?

Davines Pasta & Love Strong Hold Mat Clay can work well for hairstyles where texture and controlled movement are more important than shine.

Textured Short Hairstyles

For short hair, the clay can be worked through different sections to create separation and texture. It can be used for textured crops, short spikes, messy styles, and casual hairstyles.

Quiffs and Structured Styles

People who want more structure at the front of the hair can use the clay to shape a short quiff or similar lifted style. Its strong hold helps keep the hairstyle defined.

Casual Messy Hairstyles

Davines specifically notes that its strong-hold matte clay is suitable for creating casual, bed-head looks Instead of carefully arranging every strand, a small quantity can be worked through the hair to create deliberate texture.

How to Use Davines Pasta & Love Strong Hold Mat Clay

Davines recommends working a small quantity of the product in the hands before applying it to dry hair and shaping the hair as desired. 

Start with a small amount rather than applying too much at once. Warm the clay between your palms so that it becomes easier to distribute evenly.

Apply it gradually through dry hair, focusing first on the areas where you need the most structure. Use your fingertips to separate strands or create additional texture.

If stronger hold or additional definition is required, apply another small amount rather than using a large quantity immediately.

What Ingredients Help Create the Styling Effect?

The product formulation includes ingredients such as kaolin, bentonite, castor seed oil, beeswax, and carnauba wax. 

Kaolin and bentonite are clays commonly used in styling products to contribute to texture and a matte appearance. Waxes help provide structure and styling control, while castor oil forms part of the product's formulation.

As ingredient formulations may change, Davines recommends checking the packaging for the most current ingredient information. 

Who Should Consider Using This Styling Clay?

Davines Pasta & Love Strong Hold Mat Clay may suit people who want a combination of strong styling control, visible texture, and minimal shine. It is particularly relevant for shorter hairstyles and styles that require definition and structure.

People who prefer a softer, flexible hairstyle may instead prefer a medium-hold product. Strong-hold clay is generally more appropriate when keeping the hairstyle firmly shaped is the main priority.

Conclusion

Davines Pasta & Love Strong Hold Mat Clay is primarily used for creating textured, defined hairstyles with a strong hold and matte finish. It can add body, thickness, and structure while helping shorter and structured hairstyles maintain their shape.

Applied in a small quantity to dry hair, the clay can be used for textured crops, messy styles, quiffs, and other hairstyles where definition and firm control are required. For users who prefer a natural-looking matte result rather than a glossy finish, it provides a practical styling option.