Amika Hair Masks

Give your hair a proper reset.

A good hair mask isn't a luxury — it's maintenance. If you colour, bleach, heat-style, or even just live with hard water, your hair is losing protein and moisture every single week. A weekly mask is how you get it back.

Amika's mask range is one of the most targeted in the industry. Whether you need bond repair (The Kure), intense hydration (Soulfood), or toning treatment for brassy blondes (Bust Your Brass), there's a specific formula built for your exact concern. No guessing, no wasting product on the wrong formula.

Not sure which to choose? Damaged, bleached, or broken hair → The Kure. Dry and thirsty → Soulfood. Blonde, silver, or grey with warm tones → Bust Your Brass. Use once a week in place of conditioner for results you'll actually feel.