Maria Nila Pure Volume

Fine hair does not need more product. It needs product that does not sit on it. Most volume comes from something that coats the hair to fake thickness, and by the second day the roots are flat again and the lengths feel dull.

Pure Volume is Maria Nila's range for fine, flat hair, built around provitamin B5 to add body from inside the hair rather than on top of it. Shampoo and conditioner for every wash, a weekly masque, a three-minute booster masque for the weeks the masque is not happening, and a mousse for lift at the root before you blow-dry.

The rule with fine hair is to keep conditioner and masque on the lengths and ends and off the scalp — volume is lost at the root, not the ends. If your hair is coarse or genuinely dry rather than fine, this range will not give you what you want; go to True Soft.