Davines NOUNOU Shampoo
A nourishing and strengthening Davines shampoo for processed and brittle hair that repairs the hair fibre, restores softness and delivers up to 9x stronger hair from the first use.
The Moda Team Review: The Wash That Actually Repairs, Not Just Cleans
NOUNOU is the family we reach for when a client's hair has been pushed past what regular hydration can fix. Bleached, repeatedly coloured, chemically straightened, heat-damaged — when the hair fibre itself has been compromised and the ends feel rough, snappy or like they have lost their elasticity, this is where the conversation starts. The reformulated NOUNOU Shampoo is not just a gentle cleanser — it is an active repair step built into the wash routine, which is exactly how it should work for hair in this condition.
What we notice most behind the chair is how immediately the hair responds. The lather is rich and enveloping without being heavy, it rinses clean, and the hair feels fundamentally different after — softer, more cooperative, with that slightly velvety quality that tells you the fibre has been addressed rather than just coated. For clients who have been cycling through different repair products without seeing results, starting with the right shampoo makes every subsequent step work harder. NOUNOU is that starting point.
Key Active Ingredient
Regenerative Organic Certified™ Lupin Extract — sourced from Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy. The lupin extract contains proteins that penetrate and repair the hair fibre, polysaccharides that form a protective film to lock in moisture, and fatty acids that reinforce the hair structure to reduce breakage and improve resilience. Davines' efficacy testing shows up to 9.9x shinier hair, up to 9x stronger hair, and measurable repair of hair protein after just one use. The formula is 88.5% naturally derived, 97.4% biodegradable, and vegan.
Moda Pro Tip
For heavily processed hair, always shampoo twice — the first application removes buildup and opens the hair to receive the second. The second wash is where the repair actives can actually contact the fibre properly. Do not skip directly to conditioner after one rushed application and wonder why the results are inconsistent.
How To Use
- Apply to wet hair and massage into the scalp, working through lengths and ends.
- Rinse thoroughly — repeat the application if the hair has significant buildup or product residue.
- Follow immediately with Davines NOUNOU Conditioner for daily use, or NOUNOU Mask when the hair needs deeper treatment.
- Style as usual.
Frequently Asked Questions
Is Davines NOUNOU Essential Haircare Shampoo suitable for bleached and colour-treated hair?
Yes — NOUNOU Shampoo is specifically formulated for processed and brittle hair including bleached, permed, relaxed and repeatedly colour-treated hair. The Regenerative Organic Certified™ Lupin Extract repairs the hair fibre without stripping cosmetic colour.
How quickly does Davines NOUNOU Shampoo show results on damaged hair?
Yes — Davines efficacy testing shows measurable repair of hair protein after just one use. Hair is up to 9.9x shinier and up to 9x stronger with consistent use of the full NOUNOU routine (shampoo, conditioner and oil).
Can I use Davines NOUNOU Shampoo every day or is it too rich for daily washing?
Yes — it is suitable for regular use. The formula cleanses gently without stripping, making it appropriate for frequent washing. For very fine processed hair, alternate with a lighter shampoo if needed and focus the NOUNOU on days when the hair feels most rough or brittle.
What is the Regenerative Organic Certifiedâ„¢ Lupin Extract in Davines NOUNOU Shampoo?
Yes — it is Davines' hero ingredient for the NOUNOU range, sourced from a certified regenerative farm in Lecce, Italy. The extract contains proteins that repair the hair fibre, polysaccharides that lock in moisture, and fatty acids that reduce breakage and improve resilience.
What should I use after Davines NOUNOU Shampoo for the best repair results?
Yes — follow with Davines NOUNOU Conditioner for daily nourishment, or replace the conditioner with NOUNOU Mask once or twice a week for deeper treatment. The NOUNOU Oil applied after styling completes the full repair routine and delivers the maximum efficacy test results.
