A co-wash that cleanses gently while conditioning the curl pattern — for curly and wavy hair that needs frequent cleansing without the dryness that regular shampooing causes.
The Moda Team Review
Heads Will Roll is what we recommend when a curl client tells us they need to wash their hair multiple times a week but shampooing too often dries their curls out. The co-wash solves that problem: it cleanses with conditioning-based agents that remove sweat, environmental residue and light product buildup without stripping the scalp’s natural oils or disrupting the moisture balance that curls depend on.
The name is classic EVO — but the formula is serious. A blend of mild cleansing agents and conditioning components work together to leave the hair clean and refreshed while simultaneously adding slip, hydration and the kind of cuticle smoothness that lets curl patterns form more evenly on the next styling attempt. On wash days between Springsclean sessions, Heads Will Roll is the right cleanse for most curl routines — it maintains moisture where Springsclean resets it.
We also recommend this for wavy hair clients who want to encourage more defined wave without committing to a full curly hair routine. Used consistently as the cleanse step with Liquid Rollers or Total Recoil as the define step, many clients find their natural wave pattern becomes more consistent and defined over time simply because the co-wash is not stripping the pattern flat at every wash.
Why Moda Carries This
EVO built Heads Will Roll for curl and wave routines where moisture retention is the primary concern. It covers the most frequent cleanse step in any curl routine — the washes between clarifying sessions — and does it without compromising the pattern. We carry it because it solves the most common curl washing dilemma: how to stay clean without drying out.
Key Active Ingredient(s)
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Conditioning cleansing agents: Mild co-washing surfactants that remove everyday residue without stripping the natural oils that keep curls moisturised and defined.
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Conditioning and slip agents: Hydrate the hair shaft and add slip during the cleanse step so curls are softer and more manageable before the styling step begins.
Moda Pro Tip
Use your fingers to distribute Heads Will Roll through wet hair in sections, paying attention to the scalp first. Let it sit for 60 to 90 seconds before rinsing to give the conditioning agents time to work. Style immediately while hair is very wet — do not let it dry between rinsing and applying your curl styler. The wetter the hair when the styler goes on, the more evenly the curl pattern sets.
Not the Right Fit If...
Not a complete replacement for Springsclean — co-washing does not remove heavy product buildup or hard water deposits. Use Springsclean once a week or every two weeks to reset the scalp; Heads Will Roll covers all other wash days. Not ideal for straight hair or non-textured hair where a standard shampoo is more appropriate.
How To Use
- Wet hair thoroughly.
- Apply Heads Will Roll generously through scalp and lengths.
- Work through with fingers and leave 60–90 seconds.
- Rinse well. Style immediately on very wet hair.
