Pureology Pure Volume

Pureology Pure Volume is built for one of the trickiest hair types to get right: fine, colour-treated hair that needs body without being weighed down. The challenge with fine colour-treated hair is that most volumising products either compromise the colour or compromise the volume — Pure Volume is formulated to do both without the trade-off.

The system is sulfate-free to protect colour vibrancy, and uses a ZeroSulfate formula that cleans gently while adding lightweight body at the root. If your hair tends to go flat within hours of washing, starts here — at the shampoo and conditioner level, not just the styling stage. Shipped across North America.