A blowout-prep shampoo with Keratin Amino Acids and heat-protective actives that cleanses colour-treated hair while setting up a smoother, more controlled blow-dry with better polish and longer-lasting style memory.
The Moda Team Review
Blow Dry Wash is for the client whose blowout takes genuine effort but loses its polish too quickly. The formula is built specifically for what happens during blow-drying: Keratin Amino Acids deposit on the hair shaft during cleansing to give the cuticle a smoother, more aligned surface before heat touches it. That smoother starting point means the blow-dryer does less work to achieve the same result, the finish is more polished, and the style holds longer before frizz creeps back in.
Shea Butter and Avocado Oil are the moisture and protection components — they soften and nourish during the wash step so the hair is not going into a blow-dry already dehydrated. Botanical extracts including Rosehip, Lychee and White Peony add antioxidant and colour-protective support. The result is a shampoo that actively prepares the hair for heat styling rather than simply cleaning it and leaving the blow-dry to deal with whatever it finds.
Why Moda Carries This
As a White Haven Kevin Murphy salon with styling training, we recommend the BLOW DRY line for clients who blow-dry regularly and want a routine built around that. Kevin Murphy designed this shampoo as a pre-styling system step — not just a clean before the dryer, but a formula that changes what the hair feels like when you pick up the brush. That philosophy is consistent with how the Moda team approaches blowout technique: preparation is the step most people skip.
Key Active Ingredients
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Keratin Amino Acids: Deposit on the hair shaft during cleansing to smooth and align the cuticle — a more aligned cuticle means less friction during blow-drying, less frizz, and a more polished finish.
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Butyrospermum Parkii (Shea) Butter: Softens and nourishes during the wash step so hair is not going into heat styling in a depleted state.
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Persea Gratissima (Avocado) Oil: Penetrating oil that conditions from within, reducing the dryness that causes frizz to return quickly after styling.
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Rosa Canina (Rosehip) Fruit Oil: Antioxidant protection and colour care during the cleanse step.
Moda Pro Tip
Leave the lather on for 30 seconds before rinsing — the Keratin Amino Acids need contact time to deposit on the shaft. A quick rinse-through limits what the formula can set up for the blow-dry. Follow immediately with Blow Dry Rinse and apply Ever Smooth or Heated Defense before the dryer for the complete blowout-prep routine.
Not the Right Fit If...
If frizz is your primary concern but you rarely blow-dry — or if air-drying is your main styling method — Smooth Again Wash is a better fit for your routine. Blow Dry Wash is specifically designed as a blow-dry prep and performs best when heat styling follows the wash step.
How To Use
- Apply to wet hair and massage into scalp first.
- Work lather through lengths and leave 30 seconds before rinsing.
- Rinse thoroughly and repeat if hair has product buildup.
- Follow immediately with Blow Dry Rinse on mid-lengths and ends.
- Apply Ever Smooth or Heated Defense before blow-drying.
