A sulphate-free, pH-balanced shampoo that closes the cuticle to lock in colour and protect against hard water mineral build-up — for all colour-treated hair that needs to stay bright, shiny, and fresh between appointments.
The Moda Team Review
If your colour looks great walking out of the salon but dulls faster than it should, the problem usually starts in the shower. Hard water minerals bind to the hair shaft and distort tone. Regular shampoos with a high pH swell the cuticle open and let colour molecules escape with every wash. Everlasting Colour Wash addresses both. The acidic pH closes the cuticle after cleansing to lock colour in, and Natural Phytic Acid — a biodegradable chelating agent — actively repels and removes the mineral build-up that causes dullness. The result is colour that looks maintained rather than faded.
What makes this range interesting from a professional perspective is the dual-use logic. Kevin Murphy's tip for colourists is that Everlasting Colour Wash can be used pre-colour to remove minerals from tap water that would otherwise interfere with colour deposition, and post-colour to begin the locking process immediately. That is a product doing meaningful work on both sides of a service.
Why Moda Carries This
As a White Haven Kevin Murphy salon, Everlasting Colour is the routine we reach for first when a client is coming in regularly for colour — whether that is root touch-ups, highlights, balayage, or gloss. The logic is simple: the more you invest in colour services, the more it matters that your shampoo is working with that investment rather than against it. Everlasting Colour Wash is the foundation of that system.
Key Active Ingredients
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Hydrolyzed Quinoa and Rice Extract: A powerhouse of amino acids that protects and improves colour retention, creates shine, and nourishes hair from root to tip. Also helps fortify to prevent damage and assist colour-lock.
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Natural Phytic Acid: A biodegradable chelating agent that repels and protects hair from hard water minerals, leading to improved shine.
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Inulin (Chicory Root Extract): A natural prebiotic fibre that supports the scalp's microbiome for improved scalp health, hydration, and detangling properties.
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CHROMATIC Complex: A hydrophobic film-forming complex that assists hair fibre protection and colour wash fastness by protecting against humidity, UV radiation, and other environmental elements.
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Acidic pH System: Provides the optimum environment for colour-lock by closing the cuticle after colour and respecting the natural pH of the scalp.
Moda Pro Tip
If you are going in for a colour appointment, wash with Everlasting Colour Wash the morning of your service. The Phytic Acid will remove mineral deposits from the hair before your colourist starts — giving the colour a cleaner surface to work on and improving how evenly the colour deposits. Most clients do not know this; now you do.
Not the Right Fit If...
If your primary concern is volume rather than colour protection, Angel Wash (with its protein-building system) is the better daily shampoo for fine colour-treated hair. Everlasting Colour Wash is a colour-first formula — all hair types can use it, but it is designed with colour longevity as the priority over volume or moisture.
How To Use
- Apply to wet hair and massage into scalp and hair.
- Rinse and repeat if needed.
- For best results, follow with Everlasting Colour Rinse, then Everlasting Colour Leave-In on wet hair before styling.
