An Immortelle and Baobab-infused restorative shampoo that puts softness, shine and youthful bounce back into dry, brittle and damaged hair — with a 20-amino acid complex and six Australian fruit extracts that strengthen and restore with every wash.
The Moda Team Review
Young Again Wash is Kevin Murphy’s answer to a specific and underserved hair problem: hair that has aged. Not just dried out or damaged from a single event, but hair that has been progressively depleted by the accumulation of hormonal changes, chemical processing and environmental stress over time. The texture changes, the elasticity goes, the shine disappears, and no amount of moisturising shampoo fully addresses it. The REJUVENATE regimen is built for this problem specifically.
The Immortelle Extract is the hero ingredient here. Helichrysum Italicum — the everlasting flower — is one of the most studied botanicals for anti-ageing benefit, known for its ability to fight oxidation and its rejuvenating and repair properties on stressed tissue. In this shampoo, it works alongside Baobab Oil (repair and strength), Orchid Extract (protein reinforcement, hydration, elasticity) and a complete 20-amino acid complex that addresses the building blocks of hair structure directly. Six Australian fruit extracts — including Kakadu Plum, Desert Lime and Illawarra Plum — add antioxidant punch from native botanicals.
Why Moda Carries This
As a White Haven Kevin Murphy salon, Young Again Wash is our first recommendation for clients whose hair has lost its quality over time rather than from a single cause. Colour-treated hair that has been processed for years, hormonally depleted hair, heat-stressed hair that has become brittle — this shampoo is the cleanse step of the regimen that begins to address all of it. Daily use is confirmed by Kevin Murphy, so it replaces a regular shampoo rather than adding a step.
Key Active Ingredients
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Helichrysum Italicum (Immortelle) Extract: Renowned for rejuvenating benefits. Fights oxidation, helps strengthen and repair the hair with its restorative properties.
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Adansonia Digitata (Baobab) Seed Oil: Repairs damaged hair, increases strength and moisturises dry hair for greater manageability and all-over softness.
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Orchid Flower Extract (Cymbidium Grandiflorum): Rich in nourishing proteins that reinforce and strengthen the hair while imparting intense hydration, softness and elasticity.
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Lotus Flower Extract: Soothing emollient that leaves the hair feeling soft and supple.
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20 Amino Acid Complex: Targets the structural building blocks of hair to restore strength, smoothness and shine.
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Six Australian Fruit Extracts: Desert Lime, Australian Round Lime, Illawarra Plum, Australian Finger Lime, Burdekin Plum and Kakadu Plum — antioxidant-rich native botanicals that protect and restore.
Moda Pro Tip
Use this as your daily shampoo, not an occasional treatment. The cumulative benefit of the amino acid complex and Immortelle rebuilds progressively — one use improves texture and shine, consistent daily use is what shifts the longer-term quality of the hair. Pair it with Young Again Rinse and finish with Young Again Treatment Oil or Dry Conditioner to get the full REJUVENATE regimen result.
Not the Right Fit If...
If your hair damage is acute and structural — severe breakage from a bleach session, snapping at the mid-length — Repair Me Wash or Re.Store addresses bond-level reconstruction more directly as a first step. Young Again Wash is a restorative and anti-ageing regimen shampoo, not an intensive bond repair formula. For bond repair, address that first, then transition to Young Again for ongoing maintenance.
How To Use
- Apply to wet hair and massage gently through hair and scalp.
- Rinse and repeat if needed.
- Follow with Young Again Rinse.
- Use daily for best results as part of the REJUVENATE regimen.
