Pureology · Professional colour care
Protect the colour. Treat the hair.
Colour-treated hair has different needs.
Pureology makes it easy to choose the right routine for hydration, repair, volume, blonde care, smoothness and shine — without compromising your colour. Start with what your hair needs; we'll take you to the right family.
Zero sulfates. Serious colour care.
What does your hair need?
You don't need to decode Hydrate vs Hydrate Sheer vs Strength Cure — tell us what's happening with your hair and we'll take it from there.
Meet the Pureology families
Every family answers one hair problem — the card shows each family's shampoo, and the matching conditioner and treatments are one tap away. Chips above the grid below take you to each full family.
Hydrate
For medium to thick colour-treated hair that needs richer hydration.
Hydrate Sheer
For fine, dry colour-treated hair that needs moisture and movement.
Strength Cure
For damaged, weakened or over-processed colour-treated hair.
Strength Cure Best Blonde
For blonde, highlighted and lightened hair — toning support plus care.
Pure Volume
For fine or limp colour-treated hair that wants fullness and movement.
Smooth Perfection
For frizz-prone or difficult-to-smooth colour-treated hair.
Nanoworks Gold
Richer care for very dry, mature or highly stressed colour-treated hair.
Make it easy
Cleanse with the shampoo that matches your hair's need, follow with the matching conditioner, then add one treat-and-protect step. Pick the routine that sounds like your hair.
Dry + thirsty
Rich hydration for colour-treated hair.
Fine + dry
Moisture without weighing fine hair down.
Damaged + breaking
Strength for weakened, over-processed hair.
Blonde + brassy
Blonde care with toning on standby.
Flat + fine
Fullness and movement for finer hair.
Frizzy + unruly
Smoothness and control from wash day on.
The one that goes with almost everything
Color Fanatic is the Pureology product we recommend to virtually every colour client, whichever family they wash with — a multi-tasking leave-in spray on damp hair that detangles, protects from heat and UV, smooths frizz and keeps working on the colour. In 200ml, and a 400ml pro size.
The smart stock-up
Stock up on the routine you already know works — Pureology's 1000ml duos pair the shampoo and conditioner from each family in salon sizes.
Blonde maintenance
Keep blonde looking bright while supporting hair that's been through lightening. A stylist note: not every blonde needs purple every wash — how often you tone at home depends on your hair, your colour and how quickly warmth shows up. When in doubt, ask us.
Tone + cleanse
Blonde care with toning support — for highlighted, lightened and blonde hair.
Condition + repair
Softness and strength for hair that's been through lightening.
When warmth creeps in
A purple toning gloss for yellow warmth in blonde or lightened hair.
By the litre
Both Best Blonde formulas in salon sizes — for blondes who are committed.
When your colour needs a little something
Top Coat + Tone treatments refresh colour that's gone flat between appointments — pick by the warmth you're fighting, or go clear for pure gloss. Full directions live on each product page.
Purple
Tones yellow in blonde or lightened hair while adding gloss and shine.
Blue
Tones orange in darker blondes and brunettes — where warmth runs deeper.
Style it. Protect it.
Colour-safe styling by the result you want — volume, texture, refresh, shine or hold.
Shop all Pureology
Why it's in the Moda shop
We like Pureology because the range makes it easy to customize care around what colour-treated hair actually needs — hydration when it's dry, repair when it's compromised, lighter care when it's fine, and targeted toning when blonde starts to drift. Colour is an investment; this is how you protect it in the shower.
Protect the colour. Treat the hair.
Pureology questions?
Common questions.
The ones colour clients ask us every week.
Same job, different weight. Hydrate is the richer moisture line for medium to thick colour-treated hair; Hydrate Sheer delivers hydration in a lightweight formula for fine hair that gets weighed down easily.
Yes — Pureology shampoos use the brand's ZeroSulfate formulas, which cleanse without stripping colour or the hair's natural moisture. Details are on every product page.
The range is built around Pureology's AntiFade Complex® — antioxidants and UV filters designed to protect colour molecules from fading caused by washing, sun and environment. Gentle cleansing plus colour protection is the whole idea of the brand.
Strength Cure — the shampoo and conditioner for weakened, over-processed hair, with the Superfood Treatment Mask weekly and the Dream Healer Serum to finish. If your blonde is both damaged and brassy, Strength Cure Best Blonde covers both.
Not every blonde needs purple every wash — how often you tone at home depends on your hair, your colour and how quickly warmth shows up. Start with once a week, watch how your tone responds, and ask us if you're unsure.
Purple tones yellow warmth in blonde or lightened hair, Blue tones orange warmth in darker blondes and brunettes, and Clear adds gloss and shine with no tonal correction. Directions are on each product page.
It's Pureology's multi-tasking leave-in spray — detangling, heat protection to 450°F, UV protection and colour care in one step on damp hair. It works with every family, which is why it's the one we recommend to almost every colour client.
If a Pureology routine is already yours, yes — the 1000ml duos pair each family's shampoo and conditioner in salon sizes, and per wash they're the better-value way to buy the brand.
That's what we're for. Tell us your colour, your hair type and what's bugging you — dry, breaking, brassy, flat, frizzy — and we'll give you the exact three products to start with.
Still deciding? Ask Moda
Pureology at Moda
Moda Salon carries Pureology professional colour care in Canada — Hydrate and Hydrate Sheer for dry colour-treated hair, Strength Cure for damaged hair, Strength Cure Best Blonde with the Top Coat + Tone purple, blue and clear glosses, Pure Volume for fine hair, Smooth Perfection for frizz, Nanoworks Gold for very dry or highly stressed hair, the Color Fanatic multi-tasking leave-in spray, colour-safe Style + Protect styling, and 1000ml shampoo + conditioner duos for every family.
Pureology is built around sulfate-free cleansing and the AntiFade Complex® — care that protects the colour investment you've already made. Because there's a working salon behind this store, we can match the family to your hair in about a minute. We ship Pureology across Canada and the USA, duties paid.
Need help choosing?
Blonde, brunette, vivid or grey-blending — tell us your colour, your hair type and what's bugging you, and we'll give you the exact Pureology routine to protect it.
