Davines
This Is A Primer
Heat Protecting Blow Dry Primer Spray
Heat protection, body, anti-humidity. The prep step that makes every blowout better.
Davines More Inside blow-dry primer for all hair types — heat protection to 230°C, anti-humidity, bodifying effect, natural shine, and speeds up blow-dry time. The prep step that makes every blowout better.
- Frizz control
- Volume
- Shine
- Prep
Vegan-Friendly · Heat Protection up to 230°C · Anti-Humidity · 94.97% Naturally Derived · Professional Styling · Salon-Loved
This is probably for you if…
- Blowouts; Heat styling prep; Fine, medium, and thick hair; Humidity-prone styling days; Volume, shine, and frizz control
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
Use it with
Complete the routine.
A simple system layered for your hair.
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$150.00$138.80You save $11.20
What it does
- Heat protection to 230°C
- Anti-humidity barrier for longer-lasting blowout
- Bodifying effect and natural shine
- Speeds up blow-dry time — 94.97% naturally derived
Perfect for
- All hair types
How to use
- Apply This Is A Primer through damp mid-lengths and ends before styling. If your hair is fine, use less than you think and keep it away from the root. If your hair is thick or dry, add a little more through the areas that feel rough or frizzy.
Routine step
Why we like it
The Moda Team Review
The product that goes on every client before the dryer is turned on. Heat protection, humidity resistance, body, and shine in one spray — applied to towel-dried hair in 10 seconds. The blowout holds better and lasts longer because the hair was primed rather than just dried.
Read full stylist notes
The client who says her blowout lasts one day before it collapses. She blow-dries on unprotected hair with no anti-humidity barrier. The Primer before blow-drying extends the style by a full day and the roots hold their lift significantly longer. Davines is B-Corp certified, family-owned, made in Italy. The Primer is part of the More Inside styling range — every formula is built on the Extra Moisturizing Factor that keeps hair hydrated through styling.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Extra Moisturizing Factor — gradual moisture release for healthy, hydrated hair through styling. No Hold. Heat protection to 230°C. Anti-humidity barrier. Bodifying effect. Speeds up blow-dry time. Natural shine. 94.97% naturally derived.
View full ingredient list
AQUA / WATER / EAU, ALCOHOL DENAT., VP/VA COPOLYMER, PANTHENOL, DECYL GLUCOSIDE, POLYSORBATE 20, PARFUM / FRAGRANCE, POLYQUATERNIUM-69, POLYQUATERNIUM-11, CITRIC ACID, LIMONENE, HEXAMETHYLINDANOPYRAN, LINALOOL, LINALYL ACETATE, HEXYL CINNAMAL, GERANIOL, HYDROXYCITRONELLAL, PINENE, MENTHOL, ALPHA-ISOMETHYL IONONE, MENTHA PIPERITA OIL / MENTHA PIPERITA (PEPPERMINT) OIL, CITRAL, TERPINEOL, BENZYL BENZOATE.
How to use
Use it the way we would.
- Apply This Is A Primer through damp mid-lengths and ends before styling. If your hair is fine, use less than you think and keep it away from the root. If your hair is thick or dry, add a little more through the areas that feel rough or frizzy.
Moda stylist tipApply to towel-dried hair section by section before blow-drying — not to dripping wet hair. The anti-humidity barrier works throughout the blow-dry, not just immediately after. For maximum body, blast the roots first on low heat before directing the brush down the lengths.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaWhat is Davines This Is A Primer best for?
Davines This Is A Primer is best for your hair gets clean, looks nice for an hour, then collapses at the root. I would recommend it when your fine or limp hair needs body, but most volumizing products make it feel dry, sticky or stiff, and you want lightweight lift, airy fullness and touchable movement.
Will Davines This Is A Primer weigh my hair down?
It should not feel heavy when you use it where your hair actually needs it. If your hair is fine, start with less product and keep richer formulas away from the root unless the product is specifically for scalp or volume support.
How should I use Davines This Is A Primer?
Apply This Is A Primer through damp mid-lengths and ends before styling. If your hair is fine, use less than you think and keep it away from the root. If your hair is thick or dry, add a little more through the areas that feel rough or frizzy.
What should I pair with Davines This Is A Primer?
Use VOLU Shampoo and Conditioner for lightweight body, then add VOLU Hair Mist at the root or crown before blow-drying when you want more visible lift.
Why buy Davines This Is A Primer from Moda Salon?
Davines is one of our most-loved professional brands at Moda Salon. We use it behind the chair, sell authentic Davines products, and ship across Canada and the USA with real salon guidance behind every recommendation.
Works with this
Works with this.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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