Blonde + Tone Care

Our colourists spend every day working on blonde hair — highlighting, balayaging, toning, and troubleshooting everything that comes with it. They know what brassiness looks like at week two versus week six. They know which purple shampoo actually neutralises without drying. They know what a client needs to do at home to keep their colour looking like they just left the salon. Every product in this collection is one they’ve tested in the chair and send clients home with.

This isn’t a curated grid of whatever sells. It’s what our blonde specialists actually recommend — Davines Alchemic and MOMO for colour maintenance and moisture, Kevin.Murphy BLONDE.ANGEL for toning, Rica and Eufora for colour-safe daily care, plus everything in between for purple and blue shampoos, bond builders, and toning conditioners. Shipped across North America.

Where to start: a purple shampoo used one to two times per week is the fastest way to neutralise warmth and restore tone — our colourists send almost every blonde client home with one. Layer in a deep moisture treatment once a month to protect the integrity of lightened hair. If your hair is feeling dry or brittle, a mask weekly is non-negotiable. Ask your Moda stylist exactly which products they used in your service — we carry everything here, and they’ll tell you precisely how to use it at home.