Davines Essential Blow Dry Set
A Moda-curated Davines bundle combining MELU Shampoo, MELU Conditioner and This Is A Primer — the complete anti-breakage wash routine plus the blow-dry prep step that protects fragile lengths and makes every blowout easier and smoother.
The Moda Team Review: For Hair That Breaks During Styling, Not Just During Washing
Most of the breakage that long or fragile hair experiences does not happen in the shower — it happens during the blow-dry. The brush tension, the heat, the stretching of wet fragile lengths through the styling process — that is where the damage accumulates day after day. The MELU Shampoo and Conditioner address the structural side, using Regenerative Organic Certified™ Black Chickpea Extract (Mr. Gabriele Colla's farm, Parma, Italy) to reinforce the hair fibre and build a protective film that reduces friction and mechanical stress during cleansing and detangling. This Is A Primer then takes over at the blow-dry stage, creating a protective base over the hair before any heat or tension is applied.
The combination is particularly effective for clients with long hair that snaps mid-shaft, fine hair that breaks when brushed wet, or anyone whose ends feel progressively weaker between appointments. The MELU products build cumulative anti-breakage reinforcement with every wash — clinical testing shows -39% breakage from brushing after 4 weeks; the Primer makes each individual blow-dry safer and smoother. Used together, they significantly reduce the mechanical damage that fragile hair sustains through daily styling.
What's Included
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Davines MELU Shampoo — Anti-breakage shampoo for long or damaged hair. Enriched with Regenerative Organic Certified™ Black Chickpea Extract from Mr. Gabriele Colla's farm in Parma, Italy. Polysaccharides create a protective film preventing breakage; antioxidants preserve hair's strength and structure. Rich creamy velvety lather. -39% breakage from brushing (4 weeks, full MELU routine). Vegan.
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Davines MELU Conditioner — Anti-breakage conditioner for long or damaged hair. Same Black Chickpea Extract. Silky lightweight texture that melts into the hair. Exceptional slip for gentler detangling. Leave 5–10 minutes. Vegan.
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Davines This Is A Primer — A More Inside blow-dry prep spray that applies to towel-dried hair before blow-drying. Creates a protective base that reduces heat and mechanical damage from brushing and tension, improves blow-dry manageability and adds smoothness through the styling process. Do not rinse out. The step that makes the blow-dry itself safer for fragile or breakage-prone hair.
How The Routine Works
- Wash with MELU Shampoo — apply to scalp first, press lather through lengths without scrubbing, rinse slowly and thoroughly.
- Apply MELU Conditioner from ends upward to mid-lengths — leave for 5–10 minutes, comb through gently from ends to roots, rinse with cool water.
- Towel-dry gently using pressing motions — never rub or scrub long hair with a towel.
- Spray This Is A Primer evenly through mid-lengths and ends — do not rinse out.
- Blow-dry using a tension-controlled technique, working section by section from ends toward roots to minimise mechanical stress on fragile lengths.
Moda Pro Tip
Apply the MELU Conditioner starting from the ends and working upward toward mid-lengths — this prevents dragging tangles downward through already-fragile hair. Give it the full 5–10 minutes before rinsing. Then apply the Primer to damp hair before combing — combing through damp hair with the Primer in dramatically reduces the friction and tension that causes mid-shaft snapping during detangling and blow-drying.
Frequently Asked Questions
What is included in the Davines Essential Blow Dry Set from Moda Salon?
Yes — this Moda-curated set includes the Davines MELU Shampoo, MELU Conditioner and Davines This Is A Primer blow-dry prep spray. It provides the complete anti-breakage wash routine plus the styling-stage protection that reduces damage during blow-drying.
Is the Davines Essential Blow Dry Set suitable for fine hair that breaks easily when blow-dried?
Yes — the MELU system is designed for any hair length or type where breakage is the primary concern. The Primer is lightweight and will not flatten fine hair. Keep it away from the roots and apply only through mid-lengths and ends.
How is This Is A Primer different from a regular heat protectant?
Yes — heat protectants primarily shield against thermal damage. This Is A Primer is specifically formulated as a blow-dry preparation treatment — it also improves manageability, reduces friction and tension during the blow-dry process, and creates a smoother base that makes the styling easier and less damaging for fragile hair.
Will the Davines Essential Blow Dry Set help with hair that snaps mid-shaft during brushing?
Yes — mid-shaft breakage is typically caused by mechanical stress rather than heat alone. The MELU products' Black Chickpea Extract creates a protective film that reduces friction and strengthens the fibre structure, and the Primer reduces friction during brushing which is the immediate mechanical cause of mid-shaft breaks.
Can I use the Davines Essential Blow Dry Set on colour-treated long hair?
Yes — all three products are colour-safe. Colour-treated hair is more structurally fragile and more prone to breakage, making the MELU anti-breakage system particularly relevant for clients who both colour and blow-dry regularly.
