A moisture-rich shampoo that treats the cleanse step as a restoration opportunity — a skincare-grade vitamin complex with Kakadu Plum, Evening Primrose Oil and Shea Butter replenishes hydration during the wash itself, not just after.
The Moda Team Review
Most shampoos clean and leave. Hydrate Me Wash is built on a different premise: the shampoo step is an opportunity to restore moisture, not just remove dirt. The vitamin complex — Vitamins A, C, E, Biotin and B6 — is the same category of ingredients found in high-end skincare to improve surface quality and elasticity, applied here to the hair shaft during cleansing. Kakadu Plum delivers the highest natural Vitamin C concentration of any plant and smooths the cuticle to lock in whatever moisture the hair is already holding.
Evening Primrose Oil brings Omega-6 and hydrophilic phospholipids that actively attract water molecules to the shaft — not just a conditioning coating, but an ingredient that changes the hair's relationship with moisture between washes. Combined with Shea Butter to seal hydration in and Rosehip Oil for antioxidant shine, the result is hair that holds moisture longer rather than just feeling clean right after the shower. For dry, dull or climate-parched hair that goes tight and rough by day two, consistently using Hydrate Me Wash changes that pattern over time.
Why Moda Carries This
Kevin Murphy built the HYDRATE-ME line on a skincare philosophy — serious vitamins and actives applied to hair the way serums and treatments are applied to skin. As a White Haven Kevin Murphy salon, we recommend this line first for clients whose hair feels dry as a baseline, not just from colour damage or heat. The ingredient story is genuine: Kakadu Plum is not a marketing word, it is one of the most concentrated natural sources of Vitamin C in the world, and the Evening Primrose Oil mechanism is real biochemistry. We carry this because the formula earns its claims.
Key Active Ingredients
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Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract: The highest natural Vitamin C concentration of any plant — smooths the cuticle to lock in moisture and restore elasticity at the hair shaft surface.
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Oenothera Biennis (Evening Primrose) Oil: Omega-6 fatty acids and hydrophilic phospholipids that actively attract water molecules to the shaft — a mechanism that improves moisture retention between washes, not just on wash day.
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Butyrospermum Parkii (Shea) Butter: Seals hydration into the shaft from root to tip; protects against dryness and brittleness through the week.
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Vitamin A (Retinyl Palmitate), Vitamin E (Tocopherol), Biotin, Vitamin B6: Skincare-grade actives that improve hair fibre integrity, elasticity and scalp health during the cleanse.
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Rosa Canina (Rosehip) Fruit Oil: Antioxidant oil for shine and additional moisture retention at the cuticle.
Moda Pro Tip
For very dry or colour-treated hair, leave the lather on for 60 seconds before rinsing — the Evening Primrose Oil and Shea Butter need contact time to absorb into the shaft. A quick rinse-through does not give the actives the window they need. Follow immediately with Hydrate Me Rinse and swap in the Hydrate Me Masque once or twice a week on days when hair feels particularly tight or dry.
Not the Right Fit If...
If your hair is dry specifically because it is damaged or over-processed rather than naturally or climate-dry, Repair Me Wash may be a better starting point — it addresses bond repair alongside moisture. For hair that is fine and dry, consider layering Hydrate Me Wash with the ANGEL conditioner rather than the HYDRATE-ME Rinse, which is richer and better suited to medium or thick dry hair.
How To Use
- Apply to wet hair and massage gently through scalp and lengths.
- Leave for 60 seconds if hair is very dry or colour-treated — do not rush the rinse.
- Rinse thoroughly and repeat if needed.
- Follow with Hydrate Me Rinse on mid-lengths and ends.
- Use daily as part of the HYDRATE-ME regimen.
