Kevin Murphy Re.Store | Intensive Repair Treatment for Damaged Hair

Kevin Murphy
An intensive 2-in-1 cleansing repair treatment that replaces Repair Me Wash and Rinse in a single step — soft-state protein at higher concentration, deeper penetration, used every third wash for a reset that compounds daily results.
Severely damaged hair needing a deeper protein repair than daily products can deliver, Anyone on the Repair Me Wash and Rinse system ready to add the intensive treatment step, Bleached or over-processed hair that is rebuilding structure over multiple weeks, Clients who want a single-product treatment day instead of a two-step routine, and Hair experiencing breakage and elasticity loss needing accelerated repair
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Regular price $11.50
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Description

An intensive 2-in-1 cleansing repair treatment that replaces Repair Me Wash and Rinse in a single step — the same soft-state protein technology at higher concentration, for a deeper repair cycle every third wash.

The Moda Team Review

Re.Store is the intensive step in the REPAIR ME system. Where Repair Me Wash and Rinse are the daily foundation, Re.Store is the once-a-week escalation that resets and deepens the repair. It cleanses and conditions in a single product — not because it is a compromise, but because Kevin Murphy designed it to replace the daily two-step routine on treatment days with a higher concentration of the soft-state protein technology that the whole system is built around.

The enzyme-encapsulated proteins work exactly as in the daily products: Hydrolyzed Pea Protein kept flexible by Bromelain and Papain enzymes that fit into damage sites in the fibre structure rather than coating the surface. At Re.Store concentration, with a 5-minute contact time under a warm towel, the penetration is significantly deeper than the daily rinse-off products can achieve. The weekly or every-third-wash use of Re.Store is what makes the daily Wash and Rinse more effective in the stretches between — the repair built at treatment level holds and compounds.

Why Moda Carries This

As a White Haven Kevin Murphy salon, we carry Re.Store because the REPAIR ME system was designed with this intensive treatment cycle built in — not as an optional add-on. Kevin Murphy’s recommendation is every third wash as the periodic reset. We see better cumulative results from clients who follow that rotation compared to clients who only use the daily Wash and Rinse. Re.Store is the step that makes the whole system work at its ceiling.

Key Active Ingredients

  • Soft-state Hydrolyzed Pea Protein (higher concentration): Enzyme-encapsulated by Bromelain and Papain for deeper cortex penetration than the daily products — same mechanism, greater intensity.
  • Bromelain (Pineapple Enzyme) + Papain (Papaya Enzyme): Keep proteins flexible and penetrating; improve elasticity and moisture binding. At treatment concentration, the enzyme complex works harder and faster.
  • Keratin + Silk Amino Acids: Structural protein rebuild alongside the Pea Protein system.
  • Shea Butter + Rice Bran Oil: Moisture restoration and shine alongside structural repair — Re.Store addresses both in one step.
  • Panthenol (Provitamin B5): Adds softness and manageability post-treatment.

Moda Pro Tip

Apply to wet hair after rinsing out any previous product, leave for a full five minutes under a warm towel, then rinse thoroughly. Do not rush the five minutes — this is the step where the warm towel opens the cuticle and the higher-concentration proteins have time to penetrate the cortex. The difference between a two-minute and a five-minute application of Re.Store is significant. On very damaged hair, a 10-minute application once a week is appropriate in the early weeks of the system.

Not the Right Fit If...

If your hair is dry but not structurally damaged, Re.Store is more than your hair needs — Hydrate Me Masque is the right intensive treatment for moisture without repair. Re.Store is specifically for hair experiencing structural damage: breakage, elasticity loss, roughness from chemical processing or heat.

How To Use

  1. Use every third wash in place of Repair Me Wash and Rinse.
  2. Apply to wet hair and work through lengths.
  3. Leave for 5 minutes under a warm towel.
  4. Rinse thoroughly.
  5. Return to Repair Me Wash and Rinse for the next two washes, then Re.Store again.
COMMON QUESTIONS

Product FAQ

Yes — the whole wash and condition step. Re.Store replaces both Repair Me Wash and Repair Me Rinse on the third wash. It is a 2-in-1 cleansing treatment used in place of shampoo and conditioner, not as an additional step. On the other two washes, use Repair Me Wash and Rinse as normal. The rotation is: Wash + Rinse, Wash + Rinse, Re.Store only.
No — for most clients, more frequent intensive protein application at this concentration leads to protein overload, which causes stiffness and brittleness. Every third wash is the recommended rotation and it is the frequency at which the repair compounds best without overloading the hair. The daily Wash and Rinse handle the in-between washes.
Not immediately if you are just starting the system — begin with the Wash and Rinse daily for the first 2 to 3 weeks. Once the routine is established, adding Re.Store every third wash accelerates the cumulative repair. Clients who plateau on the daily system alone consistently improve after introducing Re.Store.
Yes — it is a more concentrated formula and the texture reflects that. It is still a rinse-off product; it rinses clean after the 5-minute contact time. What remains is the protein that has integrated into the fibre, not a surface coating.
Start with the 40 ml to confirm the product works for your hair before committing. The 200 ml is the retail size and lasts most clients 3 to 4 months at every-third-wash frequency. The 1000 ml is best value for long-term committed use.
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