Rica
RICA Cromearth Volcanic Ash Mask
Red Reflect Neutralising Mask
Quiet the red. Restore the cool.
Cool ash mineral pigment mask that neutralises unwanted red and warm reflects in brunette hair and restores cool depth.
- Colour care
- Brassiness
- Treat
Natural Mineral Pigments · Sulphate-Free · Colour-Safe · Adjustable Intensity · Salon Backbar
This is probably for you if…
- Brunette clients frustrated by unwanted red or warm tones appearing as their colour fades
- Chestnut or warm brown colour wanting to shift cooler without a full colour service
- Anyone whose brown hair has developed an orange-red reflect over time
- Colour-treated brunette that's going off-tone between appointments
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
What it does
- Neutralises red and warm reflects in brunette hair
- Restores cool brunette depth without pulling hair grey or ashy
- Conditions and rebuilds alongside the tone correction
- Adjustable — start at 5 minutes and build to desired correction
Perfect for
- Brunette
- Brown
- Chestnut
- Auburn fading warm
- Colour-treated
How to use
- Shampoo and towel-dry.
- Wear gloves. Apply with a brush, distributing evenly and combing through to the ends.
- Leave on 10-20 minutes depending on desired correction.
- Emulsify, then rinse thoroughly.
Routine step
Why we like it
The Moda Team Review
Warm, red-toned fade in brunette is one of the most common complaints we hear and one of the least served by at-home products. Volcanic Ash works with colour chemistry to actually correct the problem — not just mask it.
Read full stylist notes
The brunette client who had a beautiful cool chocolate done and now, 6 weeks later, it's gone noticeably warm and reddish. She's not due for colour but the warmth is bothering her. Volcanic Ash is the mask we send home with her — used weekly, it gradually quiets the red reflects and holds the cool depth of her colour until her next appointment. The Cromearth range includes both enhancing masks (for adding warmth and depth) and correcting masks (for neutralising unwanted tone) — a level of completeness that reflects Rica's professional roots. Volcanic Ash is the brunette colour-correction counterpart to the Earth Moon Mask for blonde, and it fills a real gap in the at-home market.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Natural Mineral PigmentsEarth-derived cool-toned pigments that counteract red and warm reflects on the colour wheel. Applied to brunette hair, they neutralise th...
- Restructuring ComplexPenetrates the cortex to rebuild internal bonds and maintain moisture in colour-treated hair during the toning process.
View full ingredient list
100% natural Mediterranean pigments, vegetal keratin from soy and wheat, and prickly pear extract.
How to use
Use it the way we would.
- Shampoo and towel-dry.
- Wear gloves. Apply with a brush, distributing evenly and combing through to the ends.
- Leave on 10-20 minutes depending on desired correction.
- Emulsify, then rinse thoroughly.
- Colour deposit fades out completely after about 6 washes.
Moda stylist tipStart at 5 minutes on first use. Cool ash pigment can shift tone quickly on porous hair. You can always do more correction next wash — you can't easily undo too much ash deposit. Never use on hair that's already cool-toned.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaMy brunette hair is developing a reddish, warm tone as it fades. Will Volcanic Ash Mask actually fix that?
Yes — that's exactly what it's designed for. The cool ash mineral pigment counteracts warm and red reflects on the colour wheel, restoring the clean, cool depth of the original brunette tone. It won't make your hair grey or flat — it just quiets the unwanted warmth.
How long should I leave Volcanic Ash Mask on? I don't want to end up with grey-looking hair.
Start at 5 minutes on your first use and rinse. Assess the result before going longer. On warm brunette hair with significant red reflects, 8–10 minutes gives a meaningful correction without overshooting. The grey-hair risk is real only if you use it on already-cool or lightly pigmented hair for too long.
Is Volcanic Ash Mask the same idea as a purple shampoo, just for brunettes?
Exactly right. Purple shampoo counteracts yellow in blonde by depositing the opposite colour on the wheel. Volcanic Ash does the same for red reflects in brunette — the cool ash pigment is on the opposite side of warm red-brown, so it neutralises rather than adds. The principle is identical; it's just calibrated for a different hair colour.
Can I use RICA Cromearth Volcanic Ash Mask on blonde hair that has warm reflects?
For yellow reflects in blonde, the Earth Moon Mask is the right choice — it's formulated with violet pigment specifically for blonde and grey. For orange reflects in lighter blonde or light brown, the Blue Marine Mask is better matched. Volcanic Ash is calibrated for the red-warm correction needed in brunette hair specifically.
How often should I use Volcanic Ash Mask to keep my brunette colour cool?
Once a week is plenty for most clients. Once the warmth is under control, you may find every other week is enough for maintenance. Don't use it every wash — alternating with the Neutral Mask on in-between weeks keeps the hair conditioned and lets you monitor tone without over-correcting.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $85.00
Pumps sold separately where applicable.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
Need help choosing?
We’re here for your hair.
Tell us what your hair is doing and we’ll help you figure out whether this belongs in your routine.