A weekly deep moisture treatment for dry hair that is not responding to conditioner alone — a richer concentration of Kakadu Plum, Evening Primrose Oil and Jojoba Esters for the days when hair feels particularly thirsty, tight or dull through the lengths.
The Moda Team Review
Hydrate Me Masque is not a replacement for Hydrate Me Rinse — it is what you reach for when the daily conditioner is not enough. The formula uses the same dual-direction moisture mechanism as the Rinse — Kakadu Plum smoothing the cuticle to lock moisture in, Evening Primrose Oil attracting water molecules into the shaft — but at a higher concentration and with a longer contact time that allows those actives to penetrate more deeply into the cortex. The result is a noticeably different level of softness and slip than a two-minute condition rinse can deliver.
The Masque is particularly useful for colour-treated dry hair, heat-styled hair that has lost its elasticity, or hair that goes through dry winters and humid summers and needs a deeper moisture reset once or twice a week. For clients who skip the weekly treatment because they think it takes too long — ten minutes with Hydrate Me Masque genuinely changes what the hair feels like for the rest of the week in a way the daily rinse cannot replicate on its own.
Why Moda Carries This
As a White Haven Kevin Murphy salon, the HYDRATE-ME line is the one we reach for first when a client describes chronic dryness as her primary hair concern. The Masque is the escalation step for clients where the daily Rinse is not providing enough relief — and the upgrade from the Rinse to the Masque is usually the recommendation that changes the conversation for good. Kevin Murphy's skincare philosophy means the actives in this formula are the same quality as what goes in a premium skin treatment. That shows in the result.
Key Active Ingredients
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Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract: Highest natural Vitamin C concentration; smooths the cuticle to lock in moisture at a higher saturation than the daily Rinse allows.
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Oenothera Biennis (Evening Primrose) Oil: Hydrophilic phospholipids attract water molecules into the cortex with deeper penetration during the longer treatment contact time.
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Jojoba Esters: Improve resilience to tangling and friction damage; with weekly treatment-level application, hair's response to daily brushing improves measurably over time.
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Butyrospermum Parkii (Shea) Butter: Rich occlusive sealant at higher concentration than the Rinse — locks in the deeper hydration and protects through the week.
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Undaria Pinnatifida (Micro Algae) Extract: Supports luminosity and a healthy surface glow at the hair shaft.
Moda Pro Tip
Apply to mid-lengths and ends on hair that has been squeezed free of excess water. Section the hair and work it in evenly with a wide-tooth comb. For maximum penetration, wrap the hair in a warm towel for five to ten minutes — the heat opens the cuticle and allows the Evening Primrose Oil and Jojoba Esters to work at a deeper level than room-temperature application. Rinse thoroughly with cool water to seal the result.
Not the Right Fit If...
Fine, dry hair should use Hydrate Me Rinse rather than the Masque as a daily step — the Masque is too rich for fine hair as a regular treatment. For fine hair that needs occasional deep moisture, use a small amount on the ends only and rinse after five minutes. For fine hair with genuine damage or dryness concerns, Repair Me Rinse is typically a better fit than HYDRATE-ME Masque.
How To Use
- After shampooing, squeeze excess water from hair.
- Apply to mid-lengths and ends — keep off scalp unless scalp is also dry.
- Comb through with a wide-tooth comb.
- Leave for 5 to 10 minutes — wrap in a warm towel for deeper penetration.
- Rinse thoroughly with cool water to seal the cuticle.
- Use once or twice weekly in place of Hydrate Me Rinse.
