Davines NOUNOU Essential Haircare Mask | Nourishing Repair Mask for Processed and Brittle Hair
Davines NOUNOU Essential Haircare Mask | Nourishing Repair Mask for Processed and Brittle Hair
Davines NOUNOU Essential Haircare Mask | Nourishing Repair Mask for Processed and Brittle Hair
Davines NOUNOU Essential Haircare Mask | Nourishing Repair Mask for Processed and Brittle Hair

Davines NOUNOU Essential Haircare Mask | Nourishing Repair Mask for Processed and Brittle Hair

Davines
Deeply nourishing weekly repair mask for processed and brittle hair with Lupin Extract — up to 4.5x more nourished hair with the full NOUNOU routine. The intensive step that daily conditioning alone cannot provide.
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Regular price $55.00
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Complete the Routine

The Moda Take

The reformulated Davines NOUNOU Mask for processed and brittle hair — deeply nourishing and strengthening fast-acting treatment with Regenerative Organic Certified™ Lupin Extract. Up to 4.5x more nourished hair with the full NOUNOU routine.

The Moda Team Review: The Weekly Reset for Damaged Hair

The NOUNOU Mask is the intensive weekly step in the NOUNOU repair routine — used in place of the conditioner once a week for the deeper nourishment and strengthening that the daily conditioner alone cannot deliver. The reformulated Lupin Extract formula brings proteins that repair the cortex, polysaccharides that lock in moisture, and fatty acids that reinforce the hair’s resilience and reduce breakage. The result after five minutes under a shower cap is hair that is softer, more resilient, and noticeably easier to manage — not for one day but cumulatively across every weekly treatment.

This is the mask we recommend to any client with bleached, repeatedly coloured, or chemically processed hair who is losing elasticity and experiencing breakage. It pairs with NOUNOU Shampoo at the cleanse step and NOUNOU Oil as the leave-in sealing step, completing the routine that delivers up to 4.5x more nourished hair per Davines’ testing.

Key Active Ingredient

Regenerative Organic Certified™ Lupin Extract — sourced from Mr. Giuseppe Pellegrino’s farm in Cutrofiano, Lecce, Italy. Proteins strengthen and repair the hair fibre; polysaccharides lock in moisture; fatty acids reinforce hair and reduce breakage. Ideal for dry, damaged hair needing deep nourishment, repair, and improved softness. Vegan.

Moda Pro Tip

Apply to damp (not dripping wet) hair after shampooing and cover immediately with a shower cap. The warmth under the cap allows the Lupin Extract proteins to penetrate the cortex more deeply than an uncapped application. Five minutes is the standard contact time; extend to ten minutes on very heavily processed or bleached hair. Cool water rinse to close the cuticle and lock the repair in before the Oil goes on.

How To Use

  1. After shampooing with NOUNOU Shampoo, press excess water from hair.
  2. Apply the mask generously from mid-lengths to ends.
  3. Cover with a shower cap. Leave for 5 minutes (or up to 10 minutes on very damaged hair).
  4. Rinse thoroughly with cool water.
  5. Use weekly in place of NOUNOU Conditioner. Follow with NOUNOU Oil on towel-dried hair.
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COMMON QUESTIONS

Good to Know

Yes, NOUNOU Mask directly addresses gummy texture. That stretchiness is caused by cortical bond breakdown — the wheat proteins in the mask fill those gaps and restore elasticity. Most clients notice a reduction in gumminess within two or three weekly treatments.
No, it's not redundant. The mask has a higher protein concentration than the conditioner and is designed to penetrate more deeply. Think of the conditioner as daily maintenance and the mask as the weekly reset that goes further than daily conditioning can reach. They work on different timescales.
Yes, the 1000ml is better value for weekly users. At roughly 30–40ml per application for shoulder-length hair, the litre gives you 25–33 treatments — six to eight months of weekly masking. The 250ml is better if you're trying NOUNOU Mask for the first time.
No, NOUNOU Mask is formulated as a rinse-out treatment. Using it as a leave-in will cause buildup and weigh hair down. If you need a leave-in treatment for very damaged ends, NOUNOU Oil is the correct finishing product for that purpose.
Yes. NOUNOU Mask works on thick and coarse hair textures. For coarse or resistant hair, apply to damp (not soaking) hair and extend the processing time to 10–15 minutes. Applying heat from a shower cap or hooded dryer for five minutes also significantly improves penetration on thick, resistant strands.
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SALON NOTE

Not Sure If This Is The One?

Professional hair care can be personal. If you're unsure whether this product is right for your hair type, goals, or routine, our team is happy to help you choose with real salon experience behind the recommendation.
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