Davines NOUNOU Essential Haircare Shampoo | Nourishing Shampoo for Processed and Brittle Hair
Davines NOUNOU Essential Haircare Shampoo | Nourishing Shampoo for Processed and Brittle Hair
Davines NOUNOU Essential Haircare Shampoo | Nourishing Shampoo for Processed and Brittle Hair
Davines NOUNOU Essential Haircare Shampoo | Nourishing Shampoo for Processed and Brittle Hair

Davines NOUNOU Essential Haircare Shampoo | Nourishing Shampoo for Processed and Brittle Hair

Davines
Reformulated nourishing repair shampoo for processed and brittle hair — Regenerative Organic Certified™ Lupin Extract strengthens the hair fibre from the cleanse step. Up to 4.5x more nourished hair with the full NOUNOU routine.
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Complete the Routine

The Moda Take

The reformulated Davines NOUNOU Shampoo for processed and brittle hair — now with Regenerative Organic Certified™ Lupin Extract and Fiaschetto Tomato Extract, a strengthening repair shampoo that nourishes the hair fibre during the cleanse.

The Moda Team Review: The Repair Starts Here

NOUNOU is the Davines line for hair that has been through chemical processing, bleaching, or repeated colouring and shows it. The reformulated NOUNOU Shampoo is where that repair cycle begins — not by stripping and starting over, but by actively nourishing and strengthening the hair fibre during the cleanse itself. The Lupin Extract’s proteins begin working on the cortex from the first step, and the Fiaschetto Tomato Extract from the Torre Guaceto Slow Food Presidium adds antioxidant and Vitamin C support. The result is hair that comes out of the shampoo step softer and more resilient than a general cleanser leaves it.

The texture is a creamy formula that develops into a luxurious silky lather — richer than a standard shampoo, appropriate for the level of care processed hair needs. Use with NOUNOU Conditioner for the daily wash routine, or NOUNOU Mask as the weekly treatment step. Add NOUNOU Oil on towel-dried hair to complete the routine, seal the repair, and deliver heat protection to 230°C.

Key Active Ingredients

Regenerative Organic Certified™ Lupin Extract — sourced from Mr. Giuseppe Pellegrino’s farm in Cutrofiano, Lecce, Italy. Proteins strengthen and repair the hair fibre; polysaccharides lock in moisture; fatty acids reinforce hair and reduce breakage.

Torre Guaceto Fiaschetto Tomato Extract (Slow Food Presidium) — sustainably extracted from the pulp, rich in carbohydrates, protein and Vitamin C. Contributes nourishing and antioxidant properties to the formula. Scent: invigorating citrus and green tea, blossoming with jasmine and rose, with a comforting woody touch.

Moda Pro Tip

Leave the shampoo on for a full 60 seconds before rinsing — the Lupin Extract proteins need contact time to begin bonding to the damaged cortex. On hair that has just had a lightening or colour service, a double cleanse with NOUNOU Shampoo on the first post-service wash removes processing residue and allows the proteins to penetrate more effectively on the second pass. Follow with NOUNOU Conditioner or NOUNOU Mask.

How To Use

  1. Apply to wet hair and massage gently from scalp through lengths.
  2. Leave on for 60 seconds to allow proteins to begin working on the hair fibre.
  3. Rinse thoroughly. Repeat if needed.
  4. Follow with NOUNOU Conditioner (daily) or NOUNOU Mask (weekly treatment).
  5. Finish with NOUNOU Oil on towel-dried hair for the complete repair routine and heat protection to 230°C.
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COMMON QUESTIONS

Good to Know

No. NOUNOU Shampoo is compatible with in-salon bond-building treatments. Its wheat proteins and keratin work alongside those bonds rather than disrupting them. Using NOUNOU at home extends and supports the structural work your stylist started in the chair.
No. NOUNOU Shampoo is protein-forward, not moisture-heavy. It repairs the hair fibre without coating it the way silicone-based nourishing shampoos do. Fine highlighted hair typically responds well — you get the repair without the weight.
Yes, if NOUNOU is your daily shampoo. The 1000ml works out to roughly 30% less per wash. We sell a lot of the litre to clients committed to the NOUNOU routine — it's the most economical way to maintain consistent protein repair.
Yes. NOUNOU Shampoo is sulfate-free, which means less lather than conventional shampoos — but lather is not a measure of cleansing ability. The formula removes product build-up, oils, and environmental residue effectively. Low foam is by design to protect colour and reduce scalp irritation.
Yes, it's safe for daily use on processed hair. The wheat protein concentration is calibrated for frequent washing — it builds cumulatively without the stiffness or brittleness that can occur with heavy protein treatments used too often.
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SALON NOTE

Not Sure If This Is The One?

Professional hair care can be personal. If you're unsure whether this product is right for your hair type, goals, or routine, our team is happy to help you choose with real salon experience behind the recommendation.
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