A gentle, tone-neutral cleansing shampoo that removes build-up without interfering with colour, designed as the ideal prep step for any RICA Cromearth pigment mask routine.
The Moda Team Review
The Natural Shampoo is the unsung hero of the Cromearth system. Every pigment mask in the range works better when applied after a clean, stripped-back cleanse that hasn't added any competing tone or residue. The Natural Shampoo does exactly that: it removes product build-up and oils without adding warmth, cool, or any colour cast, leaving the hair in a clean, neutral state that lets the mask work precisely as formulated.
It's also a genuinely good everyday shampoo for colour-treated hair in its own right. The formula is mild and sulphate-free — gentle enough for frequent use without stripping colour or compromising moisture balance. For clients who use a pigment mask once or twice a week but wash more frequently, the Natural Shampoo is the clean, neutral option for the days in between.
On days when you want results without tone — just a good clean and a healthy base — Natural Shampoo followed by the Neutral Mask is the routine. No pigment, no shift, just maintained colour and conditioning. It's the kind of no-drama combination that works for every hair colour in the Cromearth range.
Why Moda Carries This
We built the Cromearth routine around this shampoo because a pigmented cleanser before a pigment mask creates noise. You want a clean, neutral starting point so the mask can do exactly what it's designed to do. The Natural Shampoo gives us that — a reliable, colour-safe cleanse that sets the stage for the rest of the routine without competing with it.
Key Active Ingredients
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Mild Sulphate-Free Surfactants: Gentle cleansing agents that remove build-up, oil, and residue without stripping colour, moisture, or interfering with the tone that's already on the hair.
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Colour-Protecting Complex: Helps maintain the vibrancy and longevity of existing colour between treatments, keeping the hair in the best possible condition to accept the next pigment mask application.
Moda Pro Tip
Use Natural Shampoo every time before applying a Cromearth pigment mask. The cleaner and more neutral the starting point, the more precisely the mask deposits and the more even the result. If you're using a pigmented shampoo (like the Earth Moon Shampoo) on regular wash days, switch to the Natural Shampoo on mask days so the colours don't compete.
Not the Right Fit If...
If you want your shampoo to also contribute toning or colour deposit, the RICA Cromearth Earth Moon Shampoo does that for blonde and grey hair. Natural Shampoo is the right choice when you want clean, neutral prep — no tone addition, no correction, just a clean base.
How To Use
- Wet hair thoroughly.
- Apply shampoo and lather from roots to ends.
- Rinse thoroughly.
- Towel-dry to at least 70% before applying a Cromearth pigment mask.
- Use alone on non-mask wash days for gentle colour-safe cleansing.
