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Pureology Hydrate Shampoo | Deep Moisture Cleanse at Moda Salon
Pureology Hydrate Shampoo | Deep Moisture Cleanse at Moda Salon
Pureology Hydrate Shampoo | Deep Moisture Cleanse at Moda Salon
Pureology Hydrate Shampoo | Deep Moisture Cleanse at Moda Salon
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Pureology Hydrate Shampoo

Pureology
Rich moisture shampoo for dry colour-treated hair — cleanses, softens and protects colour vibrancy with every wash.
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Regular price $50.00
Regular price $30.00 Sale price $50.00
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Complete the Routine

The Moda Take

A rich moisture shampoo for dry, colour-treated hair that deeply cleanses while replenishing softness, shine and moisture — and protects colour vibrancy with every wash.

The Moda Team Review

The Pureology Hydrate Shampoo is built for colour clients whose hair is dry — not just momentarily thirsty, but genuinely moisture-deficient from the combination of colour services, heat styling and environmental exposure. The sulphate-free formula cleanses without stripping the oils the hair needs to feel soft, which means the hair does not enter that cycle of dry-wash-dry that harsh shampoos create. The AntiFade Complex of antioxidants protects the colour molecule from environmental and washing damage, which extends the life of colour between appointments.

Normal to thick hair. Available in 236 ml and 1000 ml. Pairs with the Hydrate Conditioner and Hydrate Superfood Mask for the complete moisture system.

Key Active Ingredient(s)

  • AntiFade Complex: Pureology’s proprietary blend of antioxidants that protects colour molecules from fading caused by UV exposure, hard water minerals and oxidative damage from the environment.
  • ZeroSulfate formula: No harsh sulphates — cleanses effectively without stripping colour or the hair’s natural moisture barrier.

How To Use

  1. Apply to wet hair. Lather and rinse thoroughly. Follow with Hydrate Conditioner.
Complete the Routine

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COMMON QUESTIONS

Good to Know

The Hydrate Shampoo is formulated for normal to thick, dry, colour-treated hair. If your hair is fine and dry, the Hydrate Sheer Shampoo is the better fit — it delivers the same moisture and colour protection in a silicone-free, lightweight formula that won't weigh fine hair down.
Every Pureology formula is designed specifically for colour-treated hair. The Hydrate Shampoo uses ZeroSulfate® technology — no harsh sulfates that strip colour — and the Antifade Complex® protects colour molecules from UV, hard water, and oxidative damage. It is safe for daily use on coloured, highlighted, or chemically processed hair.
Hydrate is a richer, creamier formula with silicones — ideal for normal to thick hair that needs deep moisture and shine. Hydrate Sheer is silicone-free and lighter-weight, formulated specifically for fine hair that needs hydration without the heaviness that would flatten root volume.
Yes — the ZeroSulfate® formula is gentle enough for daily use. It cleanses effectively without stripping natural oils or colour vibrancy, so frequent washing doesn't create the dry, tight feeling that harsh sulfate shampoos can.
Pair with the Hydrate Conditioner for your everyday moisture routine. For a deeper weekly reset, swap the conditioner for the Hydrate Superfood Treatment Mask once or twice a week. Add the Color Fanatic Multi-Tasking Leave-In Spray after washing for heat protection, detangling, and extra colour care.
Back to Dry Hair
SALON NOTE

Not Sure If This Is The One?

Professional hair care can be personal. If you're unsure whether this product is right for your hair type, goals, or routine, our team is happy to help you choose with real salon experience behind the recommendation.
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