A root-lifting mousse for fine, colour-treated hair that builds airy volume and body at the root without stiffness or residue — the pre-blowout step that makes volume last all day.
The Moda Team Review
On The Rise is root-targeted — not distributed all over the hair like a standard mousse, but concentrated at the scalp where volume comes from. For fine colour clients whose blowout starts losing height by mid-morning, this is the step that changes the outcome. The product builds volume-holding structure at the root during blow-drying, using heat to set the lift in place rather than just creating the illusion of it while the hair is still wet. The Xylose provides heat protection through the dryer, and the colour-safe formula protects vibrancy throughout. Pairs naturally with the Pure Volume Shampoo and Conditioner as the complete volume system — wash, condition, apply mousse to damp roots, blow-dry upward. The result holds in a way that product applied to dry hair simply cannot.
Key Active Ingredients
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Volume-building polymers: Deposit at the root and bond under heat to create lasting structural lift — not just surface body that collapses as the hair dries.
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Xylose: Coats strands to provide heat protection during blow-drying while delivering a glossy finish.
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Antifade Complex®: Pureology's patented colour protection technology.
Moda Pro Tip
Apply On The Rise before the blow-dryer, not before the styling brush. The right sequence: apply to damp roots → rough-dry with hands directing heat upward → then finish with a round brush for shape. The rough-dry stage is where the mousse sets its lift; the brush stage is where the style is refined. Skipping the rough-dry and going straight to brush work means the mousse hasn't had time to bond and the lift collapses.
How To Use
- Dispense onto palm. Apply to damp hair concentrated at the root zone.
- Rough-dry upward first with hands to set the lift.
- Finish with a round brush directing heat upward for shape and hold.
