KEVIN.MURPHY ROUGH.RIDER | Strong Hold Matte Styling Clay

Kevin Murphy
A gritty, strong-hold styling clay for matte texture, separation, and rougher lived-in control.
Short to medium hair, Matte texture, Strong hold styles, and Lived-in separation
Price
Regular price $44.00
Regular price Sale price $44.00
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Product Details

A gritty, strong-hold styling clay for matte texture, separation, and rougher lived-in control.

ROUGH.RIDER is a mouldable styling clay with an oily, gritty texture that delivers strong hold and a matte finish. It is designed to rough up styles of different lengths while adding separation and control.

Moda loves this for clients who want hair to look styled but not polished-perfect. It gives texture with backbone, especially for short, layered, or messy shapes.

Why You’ll Love It

  • Creates strong hold and matte texture
  • Adds separation and grit
  • Mouldable styling clay format
  • Works for rougher, lived-in looks

How to Use

Rub a small amount between palms to warm the clay, then apply to dry hair. Shape and define where texture and hold are needed.

Moda Stylist Tip

Apply in small amounts through the ends first, then use leftover product near the root. That keeps the style textured without feeling overloaded.

Perfect For

  • Short to medium hair
  • Matte texture
  • Strong hold styles
  • Lived-in separation

Key Ingredients / Technology

Official KEVIN.MURPHY information highlights ROUGH.RIDER as a strong-hold mouldable clay with bamboo and soya bean extracts for antioxidant-rich nourishment.

Sulphate-Free | Paraben-Free | Cruelty-Free | Salon-Loved

Rub a small amount between palms to warm the clay, then apply to dry hair. Shape and define where texture and hold are needed.
Free shipping on orders over $75 CAD. Orders typically ship within 1-2 business days.

Salon Note

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Professional beauty products can feel overwhelming. If you're unsure whether this product is right for your hair, skin, or routine, our team is happy to help with personalized recommendations backed by real salon experience.
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Kevin Murphy FAQs

It depends on your hair type and what your hair needs most. Fine or fragile hair may prefer a lightweight option, dry hair usually needs hydration, damaged hair may need repair support, and frizz-prone hair often benefits from smoothing care. When in doubt, choose based on your biggest hair concern first.
Yes. KEVIN.MURPHY is known for professional formulas that are sulphate-free and paraben-free, making them a beautiful choice for clients who want high-performance haircare with a gentler approach.
Yes. KEVIN.MURPHY is a cruelty-free brand and does not test on animals.
Absolutely. Many clients get the best results by mixing ranges. For example, you may need a volumizing shampoo at the root and a hydrating or repairing conditioner through the ends. Hair is rarely one-size-fits-all, and your routine does not have to be either.
Start small. KEVIN.MURPHY formulas are concentrated, so a little goes a long way. Add more only if needed, especially with styling creams, treatments, and leave-ins.
For most clients, yes. The first cleanse helps remove oil, product buildup, and daily debris. The second cleanse allows the shampoo to lather more beautifully and do its job properly. Your hair should feel cleaner, fresher, and lighter after the second wash.
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