Davines NOUNOU Mask
A deeply nourishing fast-acting Davines treatment mask for processed and brittle hair that repairs the hair fibre, locks in moisture and reduces breakage — enriched with Regenerative Organic Certified™ Lupin Extract delivering up to 4.5x more nourished hair with the full NOUNOU routine.
The Moda Team Review: When Conditioner Is No Longer Enough
There is a category of hair that a conditioner cannot adequately address — hair that has been lightened, coloured, permed or chemically treated to the point where the fibre itself is depleted. Rough, rough to the touch, tangling badly, breaking mid-shaft. The NOUNOU Mask is the product for that hair. Where the NOUNOU Conditioner handles the everyday nourishing maintenance at every wash, the Mask goes deeper — a rich, enveloping formula that uses the same Lupin Extract as the shampoo and conditioner but in a more concentrated treatment format, working with the hair for a full 5–10 minutes to deliver intense hydration, structural repair and breakage reduction in one step.
The texture is rich but not heavy — Davines describe it as giving velvety smoothness without weighing the hair down. Davines' efficacy testing confirms up to 4.5x more nourished hair. Used weekly in place of the conditioner, it resets the condition baseline of chemically processed hair in a way that everyday conditioning cannot. Scent: luminous burst of citrus and verbena opening into a floral-spiced heart, settling into soft musk. 95.5% naturally derived, vegan.
Key Active Ingredient
Regenerative Organic Certified™ Lupin Extract — sourced from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy. Contains proteins that strengthen and repair the hair fibre; polysaccharides form a protective moisture-locking film; fatty acids reinforce the hair and reduce breakage. Rich enveloping texture for velvety smoothness. Up to 4.5x more nourished hair (full NOUNOU routine). 95.5% naturally derived, vegan.
Moda Pro Tip
Apply to damp hair after shampooing — not dripping wet — and cover with a shower cap for 5–10 minutes. The warmth created by the cap helps the Lupin Extract penetrate more deeply in the same timeframe. Comb through before rinsing to evenly distribute the conditioning agents through the lengths, then rinse with cool water to close the cuticle and lock the result in.
How To Use
- Shampoo with NOUNOU Shampoo and rinse.
- Apply NOUNOU Mask to damp hair — cover with a shower cap for maximum penetration.
- Leave for 5–10 minutes.
- Comb through gently from ends to roots.
- Rinse thoroughly with cool water. Use weekly in place of the conditioner.
Frequently Asked Questions
How often should I use the Davines NOUNOU Essential Haircare Mask?
Yes — once a week in place of the NOUNOU Conditioner is the standard recommendation. For very heavily processed or bleached hair, twice a week delivers faster structural improvement. The conditioner handles all other washes for daily nourishing maintenance.
What is the difference between Davines NOUNOU Conditioner and the NOUNOU Mask?
Yes — the conditioner is the everyday fast-acting step: lightweight, 30 seconds, every wash. The mask is a deeper weekly treatment: richer formula, 5–10 minutes, more concentrated repair action. Both use the same Lupin Extract but the mask delivers more intensive nourishment and breakage reduction per application.
Is Davines NOUNOU Essential Haircare Mask suitable for bleached or highlighted hair?
Yes — it is specifically designed for chemically processed hair including bleached and highlighted hair. The Lupin Extract's proteins and fatty acids address the structural depletion and fragility that lightening services cause to the hair fibre.
How much more nourished does Davines NOUNOU Mask make the hair?
Yes — Davines' efficacy testing shows up to 4.5x more nourished hair with the full NOUNOU routine (shampoo, mask and conditioner used consistently). The result builds cumulatively with regular use.
Can I use Davines NOUNOU Essential Haircare Mask on colour-treated hair?
Yes — all NOUNOU products are colour-safe. The mask is particularly beneficial for colour-treated hair that has also been lightened, which tends to be both more porous and more structurally depleted than hair that has only been toned or coloured at its natural level.
