A Moda-curated Davines bundle pairing the LOVE CURL wash routine with the Curl Building Serum — the in-shower curl foundation and the styling step that defines, holds and eliminates frizz without crunch.
The Moda Team Review: Defined Curls That Still Feel Like Hair
This combination came together because the LOVE CURL Shampoo and Conditioner do an excellent job of hydrating and enhancing the curl's natural elasticity in the wash — and the Curl Building Serum is the product that takes that foundation and turns it into actual defined, frizz-free shape that lasts. What we see consistently behind the chair is that curly clients who only wash with LOVE CURL but then reach for whatever styling product they have get inconsistent results. This trio closes that gap. The shampoo and conditioner prep the curl; the serum sets it.
The Curl Building Serum is a More Inside product specifically designed for wavy to curly hair — it gives definition and hold without stiffness, and it works across curl types from loose waves to tighter coils. Scrunched in on towel-dried hair after the LOVE CURL wash routine, it clumps the curl pattern, eliminates the frizzy halo, and dries flexible rather than crunchy. The result is soft, touchable definition that holds through the day.
What's Included
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Davines LOVE CURL Shampoo — Curl-enhancing moisturising shampoo for wavy and curly hair. Enriched with Regenerative Organic Certified™ Baobab Pulp Extract from Mrs. Ouattara Abiba's women's association, Banfora, Burkina Faso. Carbohydrates lock in moisture; antioxidants protect hair health. Rich velvety lather that develops into a creamy foam. Up to 11x more hydrated hair and 72hr anti-frizz with the full LOVE CURL routine. 90.6% naturally derived, vegan.
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Davines LOVE CURL Conditioner — Fast-acting curl-enhancing conditioner for wavy and curly hair. Same Baobab Pulp Extract. Silky lightweight texture that melts into the hair. 30 seconds. Instantly detangles, enhances curl elasticity by 24.6%, reduces breakage and frizz. Vegan.
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Davines This Is A Curl Building Serum — A More Inside styling serum for wavy and curly hair. Defines curl pattern, controls frizz and delivers flexible hold without stiffness or crunch. Apply to towel-dried hair, scrunch upward from ends toward roots and air-dry or diffuse. Do not rinse out.
How The Routine Works
- Wash with LOVE CURL Shampoo — massage into scalp, press through lengths, rinse with cool water.
- Condition with LOVE CURL Conditioner — apply mid-lengths to ends, leave 30 seconds, comb through, rinse with cool water.
- Towel-dry gently with a microfibre towel using a plopping motion rather than rubbing.
- Apply Curl Building Serum to damp hair, scrunching upward from ends to roots section by section.
- Diffuse on low heat or air-dry completely without touching until fully dry.
Moda Pro Tip
Apply the Curl Building Serum to soaking wet or very damp hair rather than towel-dried — the wetter the hair when the serum goes in, the better it distributes through the curl and the more even the definition. Wait until the hair is completely dry before scrunching out any crunch; breaking the cast while still damp collapses the curl pattern.
