This Is A Primer (Blow Dry Primer)
A heat-protecting, anti-humidity leave-in spray that primes hair for a perfect blowdry — protects to 230°C, volumises, reduces styling time, and extends blowdry hold. Scented with peppermint, jasmine, cedar, and patchouli.
The Moda Team Review
The Primer is the More Inside product we recommend to every client who blow-dries. It does exactly what a good primer should: it prepares the hair so the styling that follows works better and lasts longer. The heat protection goes to 230°C — the full range of temperatures home dryers and irons operate at. The anti-humidity barrier keeps the blowdry shape intact in humid conditions. The VP/VA Copolymer and Panthenol combination adds body to the hair as it dries, which means fine-haired clients get lift and structure from the product itself before they've even touched the brush. The peppermint scent is distinctive — clients always comment on it.
Key Active Ingredients
VP/VA Copolymer — film-forming polymer that delivers volumising, bodying, and hold extension through the drying process.
Panthenol (Provitamin B5) — adds elasticity, shine, and manageability to the hair during blow-drying.
Mentha Piperita (Peppermint) Oil — invigorating scalp and hair active; contributes to the signature Primer fragrance: fresh peppermint and jasmine opening to cedar and patchouli.
How To Use
Spray onto towel-dried hair (5–20 pumps depending on hair length). Comb through to distribute evenly. Blow-dry as usual. Can be layered with other More Inside styling products.
Frequently Asked Questions
Does the Primer provide heat protection?
Yes — up to 230°C/450°F. Apply before any heat tool contact, including blow-dryers and irons.
Is it suitable for fine hair?
Yes — the volumising and bodying effect makes it particularly beneficial for fine hair. Apply generously at the roots.
Can I use it with other More Inside products?
Yes — it's designed as a base layer. Apply the Primer to damp hair first, then add any More Inside curl, texture, or finishing product after.
Is there a travel size?
Yes — the Primer is also available in a 100ml mini. See the mini listing at modasalon.ca.